Corporate+strategy
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Corporate+strategy

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Corporate+strategy Corporate+strategy Document Transcript

  • Corporate strategy What businesses are we in? How do we enter or exit? Business Business Business strategy strategy strategy Strategies relevant to a particular area SBU SBU SBU Functional strategiesOperations Marketing HRM IT/IS Finance 1. Capacity 1. Orientation 1. Recruitment 1. Systems 1. Sources 2. Process 2. Marketing 2. Selection 2. technology 2. Uses technology mix 3. HRD 3. Management 3. Work flows 3. Product 4. Appraisal 4. Quality planning 5. Reward 5. Outsourcin 4. Mkt inf g 5. Segmentati on