Employees’ behavior in online social networking websites


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Online Social Networking Websites (SNSs) are become a most influential social media outlet sprung throughout the internet. SNS use is increasingly being popular among all levels of internet users while the heavy SNS use of employees is becoming a major concern at work place. However the real situation is not understandable due to the scarcity of studies conducted in this area under the local context.

Thus the objectives of the study were to identify the level of SNS usage of employees, to identify the means of using SNSs by employees for personal and professional/ work life development, and to identify measurers required to facilitate effective use of SNSs for personal and professional development overcoming possible drawbacks. Questionnaire survey, discussions and chat sessions were used in data collection. An online survey was conducted with the participation of 94 employees.

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Employees’ behavior in online social networking websites

  1. 1. Employees’ Behavior in Online Social Networking Websites (SNSs)<br />Sampath Sri Warnakula<br />Post Graduate Institute of Agriculture<br />University of Peradeniya<br />Sri Lanka<br />wmsssri@gmail.com<br />
  2. 2. Introduction<br />What are SNS?<br />
  3. 3. …Introduction<br />The average professional <br />belongs to 3-5 online <br />networks for business use<br /> -Harvard University <br />Image:Linkedin<br />
  4. 4. @ workplace;<br /> Twitter grew by <250%<br /> Facebook grew by 192 %<br /> 20% increase in companies blocking SNSs<br /> -Nielson online<br />…Introduction<br />
  5. 5. …Introduction<br />Over 93% of organizations have <br />some level of social networking <br />use on their network<br /> -New Diligence.<br />Image:Linkedin<br />
  6. 6. Justification<br />Productivity losses (gains)<br />SNS critics!<br />Identity thefts<br />Drop network security<br />Increased costs<br />(revenues)<br />
  7. 7. Facts?<br />
  8. 8. Objectives<br />General Objective<br />To identify the SNSs usage behavior of employees<br />Specific Objectives<br />1. To identify the level of SNS usage of employees<br />2. To identify the means of using SNSs by employees for personal development<br />3. To identify the means of using SNSs by employees for professional/ work life development<br />4. To identify measurers needed to facilitate more effective use of SNSs for personal and professional development<br />
  9. 9. Methodology<br />Tools:<br />Online survey (94 respondents)<br /> Hosted in WWW.creativepresenters.com<br />Informal discussions & chat sessions<br /> Data analysis:<br />SPSS<br /> Descriptive statistics<br />
  10. 10. Conceptual Framework<br />Personal factors<br />Professional development<br />Increase visibility<br />Improve connectivity<br />Build team sprit<br />Improve psychological wellbeing<br />Develop employability<br />Facilitates organizational growth<br /> SNS USE<br />Build new relationships<br />Maintain relationships<br />Entertainment<br />Research information<br />Learn and educate<br />Share information<br />Promote profiles<br />Organizational <br />factors<br />Social factors<br />Personal development<br />Increase social capital<br />Improve psychological wellbeing<br />Organize for events and causes <br />Economical factors<br />
  11. 11. Results & Discussion<br />
  12. 12. Designation of Respondents<br />
  13. 13. Functional area<br />
  14. 14. Which Sites Used?<br />
  15. 15. Frequency of visiting SNS<br />
  16. 16. Time Spent on SNS<br />%<br />minutes<br />
  17. 17. No. of SNS Friends<br />
  18. 18. SNS log-in Behavior<br />
  19. 19. Uses Related to Professional Life<br />
  20. 20. SNS are Been Beneficial or Not?<br />
  21. 21. SNS Use Adversely Affected?<br />
  22. 22. SNS Restricted?<br />
  23. 23. Use of SNSs for Personal Development<br />
  24. 24.
  25. 25. Membership in groups<br />
  26. 26. SNS for Emotional Rewards<br />
  27. 27. Plans on SNS<br />
  28. 28. SNSs Build Close Relationships With;<br />%<br />
  29. 29. Conclusions<br />SNS intensity is very high<br />Majority visits SNS at office<br />Often used to build and maintain personal connections<br />Potential is not identified<br />Perceived SNS as having an negative impact on office work<br />Majority use to get emotional rewards<br />Trend is for further raise of SNS intensity<br />
  30. 30. Recommendations<br />Further research is needed<br />Evidence based IT policies<br />Develop awareness among employees on potentials of SNS<br />
  31. 31. Thank you<br />
  32. 32. Acknowledgment<br />www.CreativePresenters.com<br />