Innovate to Differentiate

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The presentation pertains to innovation @ the heart of any successful business philosophy. The ppt aims at understanding business from the perspective of different business models and how innovation can be percolated in the biz hierarchy.

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    توبيكات, توبكات, نكات, توبيك, توبيكات للماسنجر, نكات للماسنجر, نكات ماسنجر, توبيكات جديده, توبيك, توبيكات ماسنجر, النكات, توبيكات حلوه, توبيكات روعه
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Innovate to Differentiate

  1. 1. Compiled By Sampad Kr Swain INNOVATE TO DIFFERENTIATE http://managementchords.blogspot.com
  2. 2. “ WWW” of Innovation <ul><li>WHY - Why innovation? </li></ul><ul><li>WHERE – Where innovation? </li></ul><ul><li>WHEN – When innovation? </li></ul>http://managementchords.blogspot.com
  3. 3. Why Innovation? <ul><li>PLC is getting shorter E.g. Technology industry </li></ul><ul><li>Readiness to imitate E.g. Car industry </li></ul><ul><li>Customers are becoming less brand loyal E.g. Telecom </li></ul>http://managementchords.blogspot.com
  4. 4. Enterprise model innovation Product innovation Industry model innovation Revenue model innovation INNOVATION Apple iPhone Dell Gillette Bharti Telecom Where Innovation? http://managementchords.blogspot.com
  5. 5. <ul><li>Trade-off between market share & profitability </li></ul><ul><li>Creating a differentiating factor among the competitors </li></ul><ul><li>Turning your customers into brand loyalist rather than brand hoppers. </li></ul>When Innovation? http://managementchords.blogspot.com
  6. 6. Different faces of Innovation <ul><li>HLL using innovative distribution channels like SHG’s i.e. Direct to home. </li></ul><ul><li>Dell revolutionized PC selling through direct-sales model. </li></ul><ul><li>Apple using innovative promotion measures to sell Mac Mini in January 2005. </li></ul>http://managementchords.blogspot.com
  7. 7. Where should innovation stand? http://managementchords.blogspot.com
  8. 8. <ul><li>Improper marketing strategies. E.g. Crystal Pepsi </li></ul><ul><li>Misunderstanding value proposition of the customer E.g. New Coke </li></ul><ul><li>Innovation ahead of times E.g. 3G services </li></ul>Dark side of Innovation http://managementchords.blogspot.com
  9. 9. Tan Q http://managementchords.blogspot.com

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