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Innovate to Differentiate

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The presentation pertains to innovation @ the heart of any successful business philosophy. The ppt aims at understanding business from the perspective of different business models and how innovation …

The presentation pertains to innovation @ the heart of any successful business philosophy. The ppt aims at understanding business from the perspective of different business models and how innovation can be percolated in the biz hierarchy.

Published in Economy & Finance , Technology
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Transcript

  • 1. Compiled By Sampad Kr Swain INNOVATE TO DIFFERENTIATE http://managementchords.blogspot.com
  • 2. “ WWW” of Innovation
    • WHY - Why innovation?
    • WHERE – Where innovation?
    • WHEN – When innovation?
    http://managementchords.blogspot.com
  • 3. Why Innovation?
    • PLC is getting shorter E.g. Technology industry
    • Readiness to imitate E.g. Car industry
    • Customers are becoming less brand loyal E.g. Telecom
    http://managementchords.blogspot.com
  • 4. Enterprise model innovation Product innovation Industry model innovation Revenue model innovation INNOVATION Apple iPhone Dell Gillette Bharti Telecom Where Innovation? http://managementchords.blogspot.com
  • 5.
    • Trade-off between market share & profitability
    • Creating a differentiating factor among the competitors
    • Turning your customers into brand loyalist rather than brand hoppers.
    When Innovation? http://managementchords.blogspot.com
  • 6. Different faces of Innovation
    • HLL using innovative distribution channels like SHG’s i.e. Direct to home.
    • Dell revolutionized PC selling through direct-sales model.
    • Apple using innovative promotion measures to sell Mac Mini in January 2005.
    http://managementchords.blogspot.com
  • 7. Where should innovation stand? http://managementchords.blogspot.com
  • 8.
    • Improper marketing strategies. E.g. Crystal Pepsi
    • Misunderstanding value proposition of the customer E.g. New Coke
    • Innovation ahead of times E.g. 3G services
    Dark side of Innovation http://managementchords.blogspot.com
  • 9. Tan Q http://managementchords.blogspot.com