Compiled By Sampad Kr Swain INNOVATE TO DIFFERENTIATE http://managementchords.blogspot.com

“ WWW” of Innovation WHY - Why innovation? WHERE – Where innovation? WHEN – When innovation? http://managementchords.blogspot.com

WHY - Why innovation?

WHERE – Where innovation?

WHEN – When innovation?

Why Innovation? PLC is getting shorter E.g. Technology industry Readiness to imitate E.g. Car industry Customers are becoming less brand loyal E.g. Telecom http://managementchords.blogspot.com

PLC is getting shorter E.g. Technology industry

Readiness to imitate E.g. Car industry

Customers are becoming less brand loyal E.g. Telecom

Enterprise model innovation Product innovation Industry model innovation Revenue model innovation INNOVATION Apple iPhone Dell Gillette Bharti Telecom Where Innovation? http://managementchords.blogspot.com

Trade-off between market share & profitability Creating a differentiating factor among the competitors Turning your customers into brand loyalist rather than brand hoppers. When Innovation? http://managementchords.blogspot.com

Trade-off between market share & profitability

Creating a differentiating factor among the competitors

Turning your customers into brand loyalist rather than brand hoppers.

Different faces of Innovation HLL using innovative distribution channels like SHG’s i.e. Direct to home. Dell revolutionized PC selling through direct-sales model. Apple using innovative promotion measures to sell Mac Mini in January 2005. http://managementchords.blogspot.com

HLL using innovative distribution channels like SHG’s i.e. Direct to home.

Dell revolutionized PC selling through direct-sales model.

Apple using innovative promotion measures to sell Mac Mini in January 2005.

Where should innovation stand? http://managementchords.blogspot.com

Improper marketing strategies. E.g. Crystal Pepsi Misunderstanding value proposition of the customer E.g. New Coke Innovation ahead of times E.g. 3G services Dark side of Innovation http://managementchords.blogspot.com

Improper marketing strategies. E.g. Crystal Pepsi

Misunderstanding value proposition of the customer E.g. New Coke

Innovation ahead of times E.g. 3G services

Tan Q http://managementchords.blogspot.com