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Qr Presentation Show
 

Qr Presentation Show

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How to use QR Codes in Marketing

How to use QR Codes in Marketing

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    Qr Presentation Show Qr Presentation Show Presentation Transcript

    • Want A QUICK“Cracking the Secrets of the QR Code “ Response
    • QRIOUS?
    • Quick Response• Enables print media and mobile web media to work together• Smartphone with a QR Reader App (Free)• Iphone, Blackberry, Android etc…• Scan the code and launch your browser to display the message.
    • They’re popping up everywhere!•Catch Consumers at the exactmoment of interest•Walking, reading, playing, shopping,traveling etc…•Direct Mail Postcards•Magazine Ads•Business Cards•Posters•Billboards
    • Here’s how it worksSee a QR Code •Website •Landing Page •Text Message •Contact Info •Video •Coupon •Survey •Special Promotion •Sweepstakes •Save The Date
    • Who can benefit?• Small Business Owners• Corporate Marketers• Event Planners• Non-Profit Groups• Associations• Realtors• Churches• Everyone who wants to enhance their marketing
    • In other words…Anyone wishing to raise awareness, increasesales, or promote involvement will benefit fromincorporating a QR Code into their marketing plan.QR Codes act as a mobile shortcut from printedcollateral to websites, special incentives, videos andother content.
    • Business CardsPrint a QR Code onyour business card.Start a conversation!With one click, you’veachieved marketing’sHoly Grail of gettingyour contact info intoyour prospects cellphone.
    • Real EstateA realtor could place aQR code on a printedinformation sheet orthe sign outside of ahome for sale. Aprospective buyer canscan a QR codecontaining a link to aYouTube videofeaturing a virtual tourof the home.
    • RetailA retailer could send outpostcards in a directmarketing campaign thatwould include a QR codecontaining a URL to adiscount or promotion onlyavailable via the QR code.This drives mobilecustomers to thepromotion with theadditional benefit ofallowing measurement ofthe effectiveness of thepostcard campaign.
    • ManufacturingA manufacturer ofequipment could use QRcodes in their productcatalogs or instructionmanuals that would havedirect links to their websiteor YouTube highlightingproduct demonstrations or“how to” videoscomplementing theinformation in the manual.
    • MagazineAdvertisingUse QR Codes in amagazine ad and allowreaders to go directlyfrom the ad to awebsite to make apurchase.
    • Interested Yet?• QR codes are easily trackable• How effective is your marketing plan?• Did the postcard or the magazine ad get a better response?• Time of day?• Geographic location?• If it was scanned you can find out
    • Case studies show that QR codes increase responserates. Although many of today’s mobile consumerscan access the internet from their phones, QR codeuse is really being driven by Smartphones.The percentage of consumers owning Smartphonesranges from 15% to 19% depending on the study. Itis expected however, that the number ofSmartphone users will double over the next year.
    • Types of QR Code ReadersIn order to read QR codes, you need a reader.Some phones come with readers alreadyinstalled. Others require users to download fromtheir phones app store. Some popular codereaders are:
    • We Can HelpAsk us how QR codescan help to accomplishyour marketing goalsand where they makethe most sense for you. WWW.MojaveCopy.com 760-241-7898