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  • 1. Comparison of 2 Hotel Direct Websites
  • 2. How easy to find the hotel's website on Google
    • On Google it ranked first
    • 3 rd party sites which ranked high: and
    • No other competing hotels
    • On Google it ranked first
    • 3 rd party sites which ranked high: and
    • No other competing hotels
  • 3. How easy is the site to use? 1.The decision information
    • You can easily find the main information but the website menu is too small
    • The menu is well structured and you can easily find the information you need
  • 4. How easy is the site to use? 2.Guestroom Details
    • In one click you find the details of the guestrooms, the pictures and the rates. Everything on the same page.
    • All information on one page, but pictures are too small, not enough details about the room.
  • 5. How easy is the site to use? 3.Amenities/Facilities
    • Only a few information about the rooms and details about the restaurants and meeting places but no clear information in the menu.
    • A lot of clear information when you click on the section « Hotel » and « Facts and Figures »
  • 6. How easy is the site to use? 4.Location
    • Section « Location » with a map, walking distance to the most important places and sights.
    • Section « Location » with information how to come to the hotel but no map, no information about the surroundings.
  • 7. How easy is the site to use? 4.Pricing
    • Standard Rates of the rooms in the section « Suites » and special offer rates in the section « Offers »
    • Standard Rates of the rooms in the section « Rooms » price information for the SPA, Offers etc.
  • 8. The booking engine
    • Clear conditions before choosing the date of the booking and after have chosen the date and the room of the booking
    • The guest can choose between different rates: Advance purchase, standard rate, Breakfast included rate
    • A picture of every type of room on the booking site
    • All the available rooms on one page: no need to click a lot
  • 9. The booking engine
    • Booking made through ihotelier
    • The whole calendar with the dates and the availale rooms, so the customer can directly see where free rooms are left
    • Section « Enhance your stay » where the guest can book extras
    • « Select a rate » section with different rates: Best available rate, non refundable rate, winterspecial etc.
    • A too small button on the right for Terms and Condition
  • 10. Conclusion All in all we can say that the website of the Ellington hotel contains much more information than the website of the Mandala hotel and so can attract more customers than its competitor.