Wolfstar chat
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Wolfstar chat

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Wolfstar chat Wolfstar chat Presentation Transcript

  • Hello.
  • You were in gorkana
    so you must have had about
    1,000,000,000
    agencies pitching at you by now,
  • So we’ll be brief.
  • Why Wolfstar?
    (we hear you say.)
  • Well, we’ve worked with lots of big brands.
    (but so has everyone else),
  • And we’ve won lots of awards
    (but so has everyone else).
  • What we do is very much like PR,
  • Only smarter.
  • It has to be.
  • Because we live in a world where
  • Things change.
  • PR has changed,
    more things matter than they used to.
  • Newspapers, Magazines & TV still matter,
  • but so do search patterns, social media conversations, analytics data, influence, behavior profiles, blogs, Twitter, Google+, tumblr, flickr, (in fact all the “r”s), forums, the list goes on…
    They all matter now.
  • We worked that out ages ago,
    (well, 2007 to be precise),
  • and formed the UK’s first specialist PR and social media agency.
  • We’re not code monkeys or web geeks, we’re PR people through and through.
  • We just get that the world has changed.
  • Our approach to PR works.
  • In the real world.
  • Like when we drove 200,000 people to PayPal’s Facebook group in order to launch an iPhone app for Pizza Express.
  • It was the number one free lifestyle app on the app store.
  • Or when we ran a campaign with bloggers and journalists for a Discovery channel documentary that boosted viewers by 400%.
  • Or when we ran the global launch for the Sony Ericsson XperiaTM PLAY and Engadget put it at the top of their site for a month.
  • (did you know that Engadget gets more page views in an hour than the monthly circulation of “what hi-fi”?)
    (57,000 vs 55,000)
  • Or how 95,440 people a month see our content on Google’s first page when searching for first direct …
  • That was all earned, not paid for media- you’d have to stump-up around £40k a month for that…(they didn’t)
  • Sorry,
    rambling now.
  • The world is different,
  • and so are we.
  • Can we be part of your pitch process?
  • chaps@wolfstarconsultancy.com
    0845 838 7283
    Ask for Will, Tim or Sam