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My choice Powerpoint
 

My choice Powerpoint

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This is the powerpoint developed for my PR Campaigns class. It was also shown to my client, who was Marquette Athletics.

This is the powerpoint developed for my PR Campaigns class. It was also shown to my client, who was Marquette Athletics.

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    My choice Powerpoint My choice Powerpoint Presentation Transcript

    • MyChoice
      It’s MyChoice…what’s yours?
      Group members: Sam, Mary, Ryan and Camille
    • Problems and Issues
      Unintentional increase of binge drinking
      Playboy mentality
      Avoidance of campaign
      Organizational History
      Competition
      Marquette Basketball
      The media
      Marquette students
      Bars and breweries
      Peer pressure
      Environmental Scan
      Cultural scan
      Political scan
      Legal scan
      Overview of Campaign
    • SWOT Analysis
      Marquette’s Brand Equity and Reputation
      Student Athlete’s Image
      Versatility
      Student Athletes Willing to Support
      Marquette Athletics' Popularity
      Late Night Marquette
      Bradley Center Selling Alcohol
      Athletes Drinking
      Not Enough Grant Money
      “Playboy Mentality”
      Student Body’s Perception of Student Athletes
      Easy Access to Alcohol
      Perceived Social Norms
      Strengths
      Weaknesses
      Opportunities
      Threats
    • Marquette students who binge
      drink
      Marquette athletes
      Marquette parents
      Target Audience
    • Research
      Secondary Research
      Two focus groups
      Thursday, October 28, 2010
      Freshmen living in McCormick
      Tuesday, November 2, 2010
      Seniors
      Findings
      “My friends and I don’t eat before going out.”
    • Objective One-Increase awareness of safe drinking by 30 percent by uncovering the technical definition of binge-drinking
      Strategies
      Brand Identity
      Media Relations
      Controlled Messages
      Spokespeople
      Social Media
    • Strategies
      Controlled messages
      Media relations
      Spokespeople
      Objective Two –Increase awareness of alcohol’s effect on weight gain and athletic performance by 40 percent.
    • Strategies
      Form partnerships with variety of programs oncampus
      Objective Three – Partner with two on-campus organizations and the Bradley Center
    • Strategies
      Event planning
      Media relations
      Objective Four – Provide alternative alcohol-free events for Marquette students striving to attract 250 students per event.
    • Strategies
      Controlled messages
      *Overall, the objective to
      Reduce binge drinking by
      5 percent is tied in the
      aforementioned objectives.
      Objective Five – Reduce binge-drinking on Marquette University’s campus by 5 percent.
    • Variety of tactics will enhance this objective.
      Objective Six – Suggest institutional changes that will help promote safe and healthy drinking on Marquette’s campus.
    • Surveys
      MyChoice campaign
      AlcoholEdu
      Records
      ORL
      DPS
      Tracking
      Facebook
      Twitter
      Events
      Publication
      Primary Research
      Focus Group
      Evaluation
    • Total Cost First Year: $24,300
      MyChoice: $13,150
      Sponsorship: $11,000
      Late Night Marquette
      Greek Life
      Marquette Athletics
      Most Cost
      Advertisement Space
      MyChoice t-shirts
      No Cost
      Campaign intern
      Facebook account
      Twitter account
      Budget
    • Camille Dihiansancamille.dihiansan@mu.edu
      Ryan Jackson ryan.jackson@mu.edu
      Mary Pintozzimary.pintozzi@mu.edu
      Sam Tottensamantha.totten@mu.edu
      Contacts
    • Thank you!
      Any questions?