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My choice Powerpoint

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This is the powerpoint developed for my PR Campaigns class. It was also shown to my client, who was Marquette Athletics.

This is the powerpoint developed for my PR Campaigns class. It was also shown to my client, who was Marquette Athletics.

Published in: Education, Technology
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Transcript

  • 1. MyChoice
    It’s MyChoice…what’s yours?
    Group members: Sam, Mary, Ryan and Camille
  • 2. Problems and Issues
    Unintentional increase of binge drinking
    Playboy mentality
    Avoidance of campaign
    Organizational History
    Competition
    Marquette Basketball
    The media
    Marquette students
    Bars and breweries
    Peer pressure
    Environmental Scan
    Cultural scan
    Political scan
    Legal scan
    Overview of Campaign
  • 3. SWOT Analysis
    Marquette’s Brand Equity and Reputation
    Student Athlete’s Image
    Versatility
    Student Athletes Willing to Support
    Marquette Athletics' Popularity
    Late Night Marquette
    Bradley Center Selling Alcohol
    Athletes Drinking
    Not Enough Grant Money
    “Playboy Mentality”
    Student Body’s Perception of Student Athletes
    Easy Access to Alcohol
    Perceived Social Norms
    Strengths
    Weaknesses
    Opportunities
    Threats
  • 4. Marquette students who binge
    drink
    Marquette athletes
    Marquette parents
    Target Audience
  • 5. Research
    Secondary Research
    Two focus groups
    Thursday, October 28, 2010
    Freshmen living in McCormick
    Tuesday, November 2, 2010
    Seniors
    Findings
    “My friends and I don’t eat before going out.”
  • 6. Objective One-Increase awareness of safe drinking by 30 percent by uncovering the technical definition of binge-drinking
    Strategies
    Brand Identity
    Media Relations
    Controlled Messages
    Spokespeople
    Social Media
  • 7. Strategies
    Controlled messages
    Media relations
    Spokespeople
    Objective Two –Increase awareness of alcohol’s effect on weight gain and athletic performance by 40 percent.
  • 8. Strategies
    Form partnerships with variety of programs oncampus
    Objective Three – Partner with two on-campus organizations and the Bradley Center
  • 9. Strategies
    Event planning
    Media relations
    Objective Four – Provide alternative alcohol-free events for Marquette students striving to attract 250 students per event.
  • 10. Strategies
    Controlled messages
    *Overall, the objective to
    Reduce binge drinking by
    5 percent is tied in the
    aforementioned objectives.
    Objective Five – Reduce binge-drinking on Marquette University’s campus by 5 percent.
  • 11. Variety of tactics will enhance this objective.
    Objective Six – Suggest institutional changes that will help promote safe and healthy drinking on Marquette’s campus.
  • 12. Surveys
    MyChoice campaign
    AlcoholEdu
    Records
    ORL
    DPS
    Tracking
    Facebook
    Twitter
    Events
    Publication
    Primary Research
    Focus Group
    Evaluation
  • 13. Total Cost First Year: $24,300
    MyChoice: $13,150
    Sponsorship: $11,000
    Late Night Marquette
    Greek Life
    Marquette Athletics
    Most Cost
    Advertisement Space
    MyChoice t-shirts
    No Cost
    Campaign intern
    Facebook account
    Twitter account
    Budget
  • 14. Camille Dihiansancamille.dihiansan@mu.edu
    Ryan Jackson ryan.jackson@mu.edu
    Mary Pintozzimary.pintozzi@mu.edu
    Sam Tottensamantha.totten@mu.edu
    Contacts
  • 15. Thank you!
    Any questions?

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