Sammy Simpson Creative Ideas
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Sammy Simpson Creative Ideas

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A preview of original ideas and innovative campaigns from Sammy Simpson.

A preview of original ideas and innovative campaigns from Sammy Simpson.

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    Sammy Simpson Creative Ideas Sammy Simpson Creative Ideas Presentation Transcript

    •      Sammy  Simpson  Crea.ve  Strategy   1  
    • Sammy  Simpson  pushes  beyond  crea3ve  comfort  zones  to  introduce  breakthrough  ideas,  meaningful  experiences  and  social  interac3on  that  ignite  remarkable  moments.      His  mission  is  to  ac3vate  people  with  powerful  words  and  mo3va3ng  ideas  to  create  passion  and  an  amplified  experience  of  freedom,  confidence  and  choice.  
    • Ear  Groupie™     A  loca3on-­‐based  applica3on  created  by  Sammy  Simpson     to  engage  consumers  around  their  passion  and  love  of  music.    Ear  Groupies  don’t  just  love  the  music,  they  Live  the  MusicTM   Through  tune-­‐ins  that  share  music  discoveries  happening,  either  on-­‐air,    online,  and  on-­‐the-­‐go;  Ear  Groupies  try  and  make  it  to  #1  in  their  network  of  friends  and  fans.   3  
    • Second  Life  Concert   The  St.  Louis-­‐based   independent  band   Northside s   Sweet  Revenge  took  the  stage   at  the  iChannel  studios  while   simultaneously  taking  the  stage   in  Second  Life.  An  original  idea   from  Sammy  Simpson  to  help   promote  the  online  radio   sta3on  focused  on  playing   independent  music  from  around   the  world.   4  
    • Common  Passion   In  just  2-­‐weeks,  Common  Passion  had  to  build     awareness  and  drive  webcast  viewing  for  the   One  Peace  Live  Aura  Fes3val  on  Saturday,   November  6th  from  Kyoto,  Japan.       Sammy  Simpson  worked  with  the   organiza3on  to  help  design  the  grass  roots   marke3ng,  social  media  and  public  rela3ons   campaign  that  generated  thousands  of   likes   on  a  new  Facebook  page  and  millions  of   impressions  in  over  19  targeted  countries  and   languages  around  the  world.   5  
    • SOCIAL  MEDIA  "We  have  a  team  of  2  people  on  our  staff,  dedicated  to  social  media,  and  without  Sammy s  exper3se,  ideas  and  strategy,  we  would  have  not  been  able  to  get  our  social  media  pages  off  the  ground.  We  grew  our   likes  over  6,000  percent  in  one  month.  It s  not  about  a  consultant,  it s  about  focus,  strategy  and  ideas  and  I  have  not  met  a  more  crea3ve  and  innova3ve  person  in  all  my  years  in  media.  I  would  highly  recommend  Sammy  and  his  company  to  anyone  looking  to  start  or  grow  their  social  media  rela3onships.    Tami  Ostmark,  Director  of  Marke3ng,  KSL  TV  –  Salt  Lake  City,  UT   6  
    • Be  in  the  Moment  Sammy  launched  eventr  and  provided  a  unique  adver3sing  solu3on  that  helps  a  brand  to  not  just  be  connected,  but  be  fully  alive  and  present  as  real  people  are  searching  and  finding  something  right  now,  which  provides  a  meaningful  opportunity  to  engage.      Ac3va3ng  social  and  search  ads  that   amplify  the  passion  and  purpose  of   your  brand.      Igni3ng  relevant  social  and  search   ads  to  put  you  inside  topical,  real-­‐ 3me  moments  as  they  happen  each   day.   7  
    • It’s  not  what  you  cover,  but  uncover  to  create  something  that  people  value,  remember,  and  repeat.  –  Sammy  Simpson  
    • Take  A  Number  Sports  Sammy  created  Take  A  Number  Sports,  an  innova3ve  new  experien3al  promo3on  model  centered  squarely  on  fan  sa3sfac3on  and  reten3on.      Using  the  powerful  emo3on  of  being  a  part  of  the  sports  environment  –  fans  can  par3cipate  in  the  game  by  following  an  individual  winning  number.      It  works  as  an  alterna3ve  to  fantasy  sports  for  the  casual  fan  who  likes  the  game  for  the  social  experience  instead  of  the  hard-­‐core  sta3s3cs.      It  makes  watching  sports  more  interes3ng  and  builds  a  network  of  valued  connec3ons  between  fans  aligned  around  a  number,  connected  to  a  team,  and  also  to  each  other.    Take  A  Number  Sports  features  simple  game  mechanics  that  anyone  (young  or  old)  can  easily  understand  to  engage  groups  of  fans  around  the  social  experience  of  a  big  game  event.   9  
    • Sammy  Simpson  was  Execu3ve  Producer  of  the  Jingle  Ball  at  the    legendary  Madison  Square  Garden  in  New  York.  Experienced  by  a    sold-­‐out  crowd  of  20,000  people,  and  generated  hundreds  of  thousands    of  media  impressions.   10  
    • Experien.al  Events  Sammy  managed  and  helped  produce  Purgatorio  for  CBS  RADIO.    The  month  long  event  was  the  Haunted  House  experience  re-­‐interpreted  for    sophis3cated  urban  adults  in  New  York.    Hour  1:  First  Act  The  audience  is  immersed  in  the  experience  from    the  moment  of  entering  the  show.  As  they  move  through  the  venue,  they  experience  a  museum  of  Halloween  oddi3es  and  exhibits.    Hour  2:  Second  Act  The  drama  and  spectacle  of  theater  is  combined    with  the  energy  and  excitement  of  a  club  as  the    best  variety  acts  from  all  over  the  world  put  on  a    show  developed  exclusively  by  The  Box  for  the    event.    Hour  3:  Grand  Finale  The  crowd  is  immersed  fully  in  an  interac3ve    experience  as  the  performers  leave  the  stage  to    play  and  party  with  the  aiendees.   11  
    • When  launching  a  “green”  ini3a3ve,  Sammy  created  a  unique  consumer    experience  that  only  a  music-­‐centric  brand  could  deliver.    By  focusing  on  backstage  “Green  Rooms”  from  some  the  most  legendary  local  music  venues  in  Los  Angeles,  and  going  inside  ar3st  and  band  buses  converted  for  bio  fuels  and  more,  a  hired  environmental  expert  was  able  to  take  a  tour  that  was  captured  on  video  to  recommend  changes  that  could  be  made  to  help  the  environment.      The  listener  was  able  to  see  inside  and  also  gain  prac3cal  3ps  on  how  they  could  help  too.       12  
    • Mixed  Media  Discovery  Wall  Synched  with  the  live  audio  feed,  users  could  discover  everything  they  want  to  know  about  over  1,000  ar3sts  at  a  single  source.  A  new  experience  started  in  each  moment  a  new  song  was  played  on  the  radio  and  through  online  audio  streaming.   13  
    • Highway Texting CampaignA  campaign  to  encourage  the  federal  and  state  government  to  update  highway  rest  stops  across  the  U.S.  into  mobile  messaging  centers,  or  "text  stops."  Sammy’s  goal  is  to  bring  together  a  coali3on  of  partners  to  help  evolve  the  areas  into  more  than  a  place  to  just  stretch  your  legs  and  take  a  bathroom  break.By  designing  and  implemen3ng  effec3ve  updates,  and  crea3ng  social  currency  around  the  experience  of  using  these  areas,  the  "rest  stop"  can  evolve  into  a  mobile  messaging  center  that  will  make  a  difference  in  saving  lives. 14  
    • Rated  R  Dirty  LiUle  Word   Adver3sing  Week  2010  was  the  backdrop  as   radio  sta3ons  in  the  New  York  Market   united  to  stage  a  new  conversa3on  about   the  understated  medium  and  all  its   dimensions  that  can  be  employed  on  behalf   of  adver3sers.           RATED  R  –  A  Showcase  of  The  Dirty  Liile   Word  dispelled  some  old  percep3ons  of   the   dirty  liile  word  radio.  Sammy   Simpson  served  as  the  crea3ve  commiiee   chairperson  and  helped  to  not  only   conceptualize  but  also  produce  the  event.   15  
    • Rare  Nerve  The  Rare  Nerve  tour  combines  music  and  ac3on  sports  to  create  a  whole  new  experien3al  culture.  Example:  Shaun  White  and  Linkin  Park  perform  together.    The  event  features  the  ramps,  jumps  and  stunts  that  have  been  scorned  by  most,  but  now  the  best  come  together  to  aiempt  them  and  the  one  who  master  them  will  win  $1,000,000!                  Ideas  •  A  famous  band/ar3st  is  combined  with  a  Rare  Nerve  biker,   cyclist  or  skater  to  perform  a  rou3ne  where  music  and  the   stunt  are  combined  for  an  amazing  set..  •  The  stage  could  actually  feature  ramps  and  while  the   ar3st/band  is  performing,  the  Rare  Nerve  athlete  is   performing  too.  •  It  opens  the  band/ar3st  to  a  whole  new  audience  to  buy   their  music.  •  The  Rare  Nerve  village/event  features  taioo  ar3sts,   piercing  ar3sts,  illusionists  like  Chris  Angel  (which  have  a   Rare  Nerve  vibe),  merchandise,  equipment,  gaming,  meet   and  greets  and  more.   16  
    • CONNECT  WITH  ME:    SAMMY  SIMPSON  (323)  393-­‐5507  sammy@eventr.net  Facebook.com/samysimpson  Twiier.com/tunedin  Linkedin.com/sammysimpson  Instagram  @samysimpson  Allaccess.com  Weekly  Blog:  Social  Impact