Sammy Simpson pushes beyond crea3ve comfort zones to introduce breakthrough ideas, meaningful experiences and social interac3on that ignite remarkable moments. His mission is to ac3vate people with powerful words and mo3va3ng ideas to create passion and an ampliﬁed experience of freedom, conﬁdence and choice.
Ear Groupie™ A loca3on-‐based applica3on created by Sammy Simpson to engage consumers around their passion and love of music. Ear Groupies don’t just love the music, they Live the MusicTM Through tune-‐ins that share music discoveries happening, either on-‐air, online, and on-‐the-‐go; Ear Groupies try and make it to #1 in their network of friends and fans. 3
Second Life Concert The St. Louis-‐based independent band Northside s Sweet Revenge took the stage at the iChannel studios while simultaneously taking the stage in Second Life. An original idea from Sammy Simpson to help promote the online radio sta3on focused on playing independent music from around the world. 4
Common Passion In just 2-‐weeks, Common Passion had to build awareness and drive webcast viewing for the One Peace Live Aura Fes3val on Saturday, November 6th from Kyoto, Japan. Sammy Simpson worked with the organiza3on to help design the grass roots marke3ng, social media and public rela3ons campaign that generated thousands of likes on a new Facebook page and millions of impressions in over 19 targeted countries and languages around the world. 5
SOCIAL MEDIA "We have a team of 2 people on our staﬀ, dedicated to social media, and without Sammy s exper3se, ideas and strategy, we would have not been able to get our social media pages oﬀ the ground. We grew our likes over 6,000 percent in one month. It s not about a consultant, it s about focus, strategy and ideas and I have not met a more crea3ve and innova3ve person in all my years in media. I would highly recommend Sammy and his company to anyone looking to start or grow their social media rela3onships. Tami Ostmark, Director of Marke3ng, KSL TV – Salt Lake City, UT 6
Be in the Moment Sammy launched eventr and provided a unique adver3sing solu3on that helps a brand to not just be connected, but be fully alive and present as real people are searching and ﬁnding something right now, which provides a meaningful opportunity to engage. Ac3va3ng social and search ads that amplify the passion and purpose of your brand. Igni3ng relevant social and search ads to put you inside topical, real-‐ 3me moments as they happen each day. 7
It’s not what you cover, but uncover to create something that people value, remember, and repeat. – Sammy Simpson
Take A Number Sports Sammy created Take A Number Sports, an innova3ve new experien3al promo3on model centered squarely on fan sa3sfac3on and reten3on. Using the powerful emo3on of being a part of the sports environment – fans can par3cipate in the game by following an individual winning number. It works as an alterna3ve to fantasy sports for the casual fan who likes the game for the social experience instead of the hard-‐core sta3s3cs. It makes watching sports more interes3ng and builds a network of valued connec3ons between fans aligned around a number, connected to a team, and also to each other. Take A Number Sports features simple game mechanics that anyone (young or old) can easily understand to engage groups of fans around the social experience of a big game event. 9
Sammy Simpson was Execu3ve Producer of the Jingle Ball at the legendary Madison Square Garden in New York. Experienced by a sold-‐out crowd of 20,000 people, and generated hundreds of thousands of media impressions. 10
Experien.al Events Sammy managed and helped produce Purgatorio for CBS RADIO. The month long event was the Haunted House experience re-‐interpreted for sophis3cated urban adults in New York. Hour 1: First Act The audience is immersed in the experience from the moment of entering the show. As they move through the venue, they experience a museum of Halloween oddi3es and exhibits. Hour 2: Second Act The drama and spectacle of theater is combined with the energy and excitement of a club as the best variety acts from all over the world put on a show developed exclusively by The Box for the event. Hour 3: Grand Finale The crowd is immersed fully in an interac3ve experience as the performers leave the stage to play and party with the aiendees. 11
When launching a “green” ini3a3ve, Sammy created a unique consumer experience that only a music-‐centric brand could deliver. By focusing on backstage “Green Rooms” from some the most legendary local music venues in Los Angeles, and going inside ar3st and band buses converted for bio fuels and more, a hired environmental expert was able to take a tour that was captured on video to recommend changes that could be made to help the environment. The listener was able to see inside and also gain prac3cal 3ps on how they could help too. 12
Mixed Media Discovery Wall Synched with the live audio feed, users could discover everything they want to know about over 1,000 ar3sts at a single source. A new experience started in each moment a new song was played on the radio and through online audio streaming. 13
Highway Texting CampaignA campaign to encourage the federal and state government to update highway rest stops across the U.S. into mobile messaging centers, or "text stops." Sammy’s goal is to bring together a coali3on of partners to help evolve the areas into more than a place to just stretch your legs and take a bathroom break.By designing and implemen3ng eﬀec3ve updates, and crea3ng social currency around the experience of using these areas, the "rest stop" can evolve into a mobile messaging center that will make a diﬀerence in saving lives. 14
Rated R Dirty LiUle Word Adver3sing Week 2010 was the backdrop as radio sta3ons in the New York Market united to stage a new conversa3on about the understated medium and all its dimensions that can be employed on behalf of adver3sers. RATED R – A Showcase of The Dirty Liile Word dispelled some old percep3ons of the dirty liile word radio. Sammy Simpson served as the crea3ve commiiee chairperson and helped to not only conceptualize but also produce the event. 15
Rare Nerve The Rare Nerve tour combines music and ac3on sports to create a whole new experien3al culture. Example: Shaun White and Linkin Park perform together. The event features the ramps, jumps and stunts that have been scorned by most, but now the best come together to aiempt them and the one who master them will win $1,000,000! Ideas • A famous band/ar3st is combined with a Rare Nerve biker, cyclist or skater to perform a rou3ne where music and the stunt are combined for an amazing set.. • The stage could actually feature ramps and while the ar3st/band is performing, the Rare Nerve athlete is performing too. • It opens the band/ar3st to a whole new audience to buy their music. • The Rare Nerve village/event features taioo ar3sts, piercing ar3sts, illusionists like Chris Angel (which have a Rare Nerve vibe), merchandise, equipment, gaming, meet and greets and more. 16
CONNECT WITH ME: SAMMY SIMPSON (323) 393-‐5507 email@example.com Facebook.com/samysimpson Twiier.com/tunedin Linkedin.com/sammysimpson Instagram @samysimpson Allaccess.com Weekly Blog: Social Impact
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