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Eventr Integrated
 

Eventr Integrated

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eventr brings search and social advertising to life for media and entertainment companies to make an impact around brand personality and topical realtime moments happening now.

eventr brings search and social advertising to life for media and entertainment companies to make an impact around brand personality and topical realtime moments happening now.

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    Eventr Integrated Eventr Integrated Presentation Transcript

    • Be in the Moment! " Real-time Consulting and Advertising Phone: 323-393-5507 www.eventr.net
    • Google’s Jim Lecinski says in his book, ZMOT: ZeroMoment of Truth, “A new decision-making moment takesplace a hundred million times a day on mobile phones,laptops, and wired devices of all kinds. It’s a moment wheremarketing happens, where information happens, and whereconsumers make choices that affect the success andfailure of nearly every brand in the world.”The Moment is the New Marketing"
    • Introducing eventr  eventr helps companies connect around brand personality and topical real-time moments happening now.
    • eventr Approach  Our strategy is centered on operating effectively in the present, and building Now anticipation around your brand to. Typical companies Today you must Typical companies only look at past plan for now, and only plan strategy,   Ignite your Passion experience, or try to model others react to now. goals and tactics based on the future. previous success.   Integrate your Purpose   Connect and Empower People
    • Unify Around A Common Vision We work with the entire organization to operate and communicate around a singular focus, and launchtools to deliver a unified culture around the brand that is always alive, and in the moment. "
    • eventr Touch Universe   A unified vision that is simple to communicate and easy to engage others in a meaningful way is the foundation of success in today’s communication culture.   eventr works with your team to uncover and amplify that personality with purpose so you connect and make a real-time difference for people.
    • Moment Maker Calendar  Seeing the “Big Picture” of everything happening today, as it relates to your brand, is the key to new ideas and new wealth.  eventr works with your team to build a customized Moment Maker calendar to stay disciplined around a major and minor focus everyday, which creates flexibility to react to real- time moments instantly.
    • Daily Market Trends  eventr sends your team a daily email to start each weekday, customized to your market, with all the trends that are happening now so you can be in the moments.   Search   Twitter   Videos   Google Insights
    • Social Media Handbook⇒ Media Culture, Social CommunityThe eventr Social Playbook helps your team focus onwinning the daily moments to grab attention, increaseoccasions and maximize the time your audiencespends with your brand. The book is customized foreach client and includes:⇒ How to build rapport with your audience.⇒ Is your content connecting?⇒ Which social networks are right for you and why?⇒ How to maximize the mechanics.⇒ How to build social reach and frequency with hitcontent.⇒ Uncover your Personality with Purpose.⇒ Why interaction and behavior matter.
    • Ideation We generate lots of fun and unique ideas, both big and small, and become a spark of creativityfor your team, to build anticipation, drive wealth, and stand out in your own unique way. "
    • Discovery Eco The Sound format was built on playing the best "rock" from multiple generations; timeless music that wasn’t overplayed, or too obscure;⇒ Music and Innovation Culture, and giving people the thrill of discovering it for the first time, or all over again. The marketing was designed to mirror the interaction, behavior Local Community and culture of these a-ha music moments.
    • Mixed Media Discovery Wall ⇒ Music and Innovation Culture, Social CommunitySynched with the station’s live RDSaudio feed, users could discovereverything they want to know aboutover 1,000 artists at a singlesource. A new experience startedin each moment a new song wasplayed on the radio, and throughonline audio streaming.
    • Ear Groupie⇒ Music and Mobile Culture, Social Community Ear GroupieTM is a location-based service created by eventr for social networking portals and mobile devices. It will engage consumers around their passion and love of music to actually Live the MusicTM while competing against friends to try and make it to #1 through fun music-centric activities and tune-ins.
    • eventr is always on and working for you!
    • Advertising We become an extension of your team by managing and activating Social and SearchAdvertising that makes an impact around brand personality, breaking news, and real-time moments happening now. "
    •   The eventr advertising solution helps your brand to not just be connected, but be fully alive and present as real people are searching and finding something right now, which provides a meaningful opportunity to engage. Activating social and searchads that amplify the passionand purpose of your brand. Igniting relevant social andsearch ads to put you insidetopical, real-time moments asthey happen each day.
    • eventr MomentologyYou can not be automated and in amoment!  The eventr Tuned In Studio is staffed 24/7 and 365 days a year with our Listening Officers and Growth Agents who constantly analyze campaign data, watch trending topics, listen for breaking stories, capture local moments and stay on top of “what’s happening now” as it relates to what matters to you and your audience.
    • Daily Progress / Performance Reports Site Geo-Target Demo Target Flight Dates Cost Model Proposed Spend August September October November Total Budget Platform / Site city /region gender / age Flight Dates CPM $ 5,000.00 $ - $ - $ - $ 5,000.00 $ 5,000.00 Platform / Site city /region gender / age Flight Dates CPM $ 10,000.00 $ - $ 3,000.00 $ 3,500.00 $ 3,500.00 $ 10,000.00 Platform / Site city /region gender / age Flight Dates CPM $ 10,000.00 $ - - $ 5,000.00 $ 5,000.00 $ 10,000.00 Platform / Site city /region gender / age Flight Dates CPM $ 30,000.00 $ - $ 10,000.00 $ 10,000.00 $ 10,000.00 $ 30,000.00 Platform / Site city /region gender / age Flight Dates CPC $ 19,000.00 $ 2,000.00 $ 7,000.00 $ 5,000.00 $ 5,000.00 $ 19,000.00  Daily Tracking Platform / Site city /region gender / age Flight Dates CPC $ 9,500.00 $ 2,000.00 $ 3,000.00 $ 2,000.00 $ 2,500.00 $ 9,500.00 Platform / Site city /region gender / age Flight Dates CPC $ 9,000.00 $ 1,000.00 $ 2,000.00 $ 2,000.00 $ 4,000.00 $ 9,000.00 Totals $ 92,500.00 $ 5,000.00 $ 25,000.00 $ 27,500.00 $ 35,000.00 $ 92,500.00 eventr Fee $ 18,500.00 $ 1,000.00 $ 5,000.00 $ 5,500.00 $ 7,000.00 $ 18,500.00 $ 111,000.00 $ 6,000.00 $ 30,000.00 $ 33,000.00 $ 44,000.00 $ 113,000.00 Actual Spend Impressions Clicks Connections CTR% Total (to date) August September October November Total Overall  Performance Metrics Platform / Site $ 17,500.00 $ - $ 10,000.00 $ 7,500.00 $ 17,500.00 Platform / Site $ 10,000.00 $ - $ 3,341.25 $ 3,341.25 $ 3,341.25 $ 10,023.75 Platform / Site $ 20,000.00 $ - $ 10,000.00 $ 10,000.00 $ 20,000.00 Platform / Site $ 10,000.00 $ 5,000.00 $ 5,000.00 $ 10,000.00 Totals $ 57,500.00 $ - $ 23,341.25 $ 25,841.25 $ 8,341.25 $ 57,523.75 Facebook  Campaign Insights Sponsored Story 668,415 480 336 0.07% $ 390.92 $ 328.27 $ 31.02 $ 31.63 $ 390.92 Sponsored Post 21,825 16 1 0.07% $ 12.54 $ 4.72 $ - $ 7.82 $ 12.54 Facebook AD 1,128,434 236 75 0.02% $ 371.69 $ 154.69 $ 127.20 $ 89.90 $ 371.79 Facebook AD 1,782,180 413 133 0.02% $ 711.24 $ 207.49 $ 495.37 $ 8.38 $ 711.24 Facebook AD 2,900,671 643 134 0.02% $ 1,003.08 $ 238.63 $ 545.78 $ 218.67 $ 1,003.08 Facebook AD 2,922,959 626 0 0.02% $ 1,057.50 $ - $ 719.91 $ 337.59 $ 1,057.50 Facebook AD 12,994 13 2 0.10% $ 13.18 $ - $ - $ 13.18 $ 13.18 Totals 9,437,478 2427 681 0.03% $ 3,560.15 $ 933.80 $ 1,919.28 $ 707.17 $ 3,560.25  Budget Recap Google Search Ad 104,835 612 0.58% $ 612.63 $ 313.19 $ 299.44 $ 612.63 Ad 8,120 184 2.27% $ 150.11 $ 150.11 $ - $ 150.11 Ad 25,818 204 0.79% $ 454.52 $ - $ 454.52 $ 454.52 Ad 5,798 333 5.74% $ 406.23 $ 406.23 $ - $ 406.23 Ad 4,766 111 2.33% $ 49.82 $ 49.82 $ - $ 49.82  Optimization Ideas Ad 27,275 649 2.38% $ 307.30 $ 307.30 $ - $ 307.30 Ad 14,345 227 1.58% $ 62.61 $ - $ 23.98 $ 38.63 $ 62.61 Ad 12,687 32 0.25% $ 98.95 $ - $ 98.95 $ 98.95 Ad 5,280 347 6.57% $ 146.42 $ 146.42 $ 146.42 and Ad Ad Ad 18,942 65,440 210,334 969 582 8,487 5.12% 0.89% 4.04% $ $ $ 207.24 690.71 1,953.58 $ 528.63 $ $ 364.98 799.95 $ $ $ 207.24 325.73 625.00 $ $ 690.71 1,953.58 Recommendations Ad 556,186 6,753 1.21% $ 3,440.12 $ 757.79 $ 2,064.03 $ 618.30 $ 3,440.12 Totals 1,059,826 19490 1.84% $ 8,580.24 $ 2,513.07 $ 4,105.85 $ 1,961.32 $ 8,373.00 Google Placement Ad 1,583,882 1809 0.11% $ 3,269.02 $ 605.95 $ 1,849.62 $ 813.45 $ 3,269.02 Ad 1,622,052 1211 0.07% $ 3,226.16 $ 575.94 $ 1,859.87 $ 790.34 $ 3,226.15 Ad 1,264,838 1164 0.09% $ 3,314.87 $ 585.04 $ 1,928.97 $ 800.87 $ 3,314.88 Totals 4,470,772 4184 0.09% $ 9,810.05 $ 1,766.93 $ 5,638.46 $ 2,404.66 $ 9,810.05 Twitter Impressions Profile ViewsFollows Follow Rate Total Spent August September October November Total Overall Promoted Account 9,679 21 139 1.44% $ 88.79 $ - $ - $ 98.06 $ 23.27 Overall Campaign Spend $ 79,450.44 $ 5,213.80 $ 35,004.84 $ 30,914.40 $ 3,341.25 $ 76,982.26
    • What Others Shared...  From our client, Federal News Radio: "We saw a boost in site traffic last week and then an additional 20% increase so far this week…while it is still early….def a good start."  From radio-info.com: The Virginia earthquake and Hurricane Irene helped Hubbard Radio’s all-news WTOP in Washington, DC grow 8.2–8.2–10.1, with age 6+ AQH shares in September PPM’s.  “We have a team of 2 people on our staff, dedicated to social media, and without Sammy’s expertise, ideas and strategy, we would have not been able to get our social media pages off the ground. We grew our “likes” over 6,000 percent in one month. It’s not about a consultant, it’s about focus, strategy and original ideas and I have not met a more creative and innovative person in all my years in media. I would highly recommend Sammy and his company to anyone looking to start or grow their social media relationships.” Tami Ostmark, Director of Marketing, KSL TV 5/NBC – Salt Lake City, UT  “Sammy has done a terrific job helping our clients understand what social platforms their listeners use and developing comprehensive campaigns to reach them on an on-going basis. His follow-up is terrific, providing daily accounts of total impressions and Clicks with fluid recommendations for improved impact and efficiencies. I would highly recommend Sammy as a valuable partner in helping clients utilize relevant social and on-line media marketing.” Rob Klemm, VP Point to Point Marketing
    • eventr partners
    • Now, it’s your Moment! Contact Sammy Simpson Phone: 323.393.5507 Email: sammy@eventr.net www.eventr.com Twitter/@eventrpro www.facebook.com/eventrproCome visit us at the Eventr Social Ideas Shop West Village, New York, NY "