1)In what ways does yourmedia product use, develop or challenge forms and conventions of real media products?
My magazine uses the forms and conventions of real media products such as The Fader andDazed and Confused. Both of these media products have a very simple layout with just themasthead, image and little text on the cover. This is because the image alone engages theaudience into buying the magazine as eye contact is used in the facial shot. Although theartists name isn‟t on the cover, my target audience should be able to relate to the artistwithout reading any information or details. I think this makes my magazine look neat andprofessional and straight to the point; the reader doesn‟t need the extra information to beattracted to the magazine. From the draft to the final magazine I changed the name of themagazine from „PURE‟ to „LABEL‟, this is because I didn‟t think the word „PURE‟ soundedlike a music magazine. Also because it has only 4 letters it wasn‟t long enough to have afixed width across the page. I therefore chose LABEL because it suited a strong font of ArialBold and because the word label is „an item that is used to identify something or someone‟;my magazine is constantly identifying and labelling new unique artists. Originally I hadchallenged the conventions of a „handcraft‟ style by arranging the masthead „PURE‟ asscattered letters. I also placed scrabble letters on the cover and the double page spread butas the text on the cover, contents and double page spread pages are well structured I didn‟tthink this would fit in with the theme so I decided not to have the artists name on the coverand to just use the image of her to grab the audiences interest instead. I also thought thatmy artist would want to be represented in a clean and elegant way and by choosing thiscertain layout instead of the handcraft, messy look it sets a good impression of the artistherself. I feel that I have challenged the conventions of other media products because mostother music magazines such as NME and Q seem to be quite busy with the colours, imagesand text which stand out, where as I have gone for a very orderly layout. This is somethingyou wouldn‟t expect from a music magazine but I think that it works quite well and achievesits aim of engaging my target audience.
The neutral colours have also beenappropriately used to go well with thecover image because if a brighterbackground was used it wouldn‟t fit itwith the indie-pop/folk genre. Artiststhat use this neutral colour theme isBirdy and Lykke Li. I stuck to thecolour theme of black, white and awashed out blue so that it looked basicbut eye-catching and also becauseother magazines such as Dazed andConfused used three simple neutralcolours. Also on most contents pagesthat I had looked at not a lot of colourhad been used and this is the mainreason why I kept mine basic by usingthe two colours of black and white.Even though these colours soundconservative they make the page looksmart and elegant and go with thestructured theme. The double pagespread colours match the cover colourswhich show that there is a runningtheme through my magazine.
I have placed the magazine‟s website onthe bottom of each page so that it usedthe forms of other magazines; it alsomakes the reader aware that there is awebsite that they can read through aswell as the magazine. There is quite a lotof information on the contents page thatnot only tells the reader exactly what ison the other pages of the magazine, butit also gives them an insight to each pagein detail, “Their album took 3 years tomake, but what else did we expect from aband with such a clear vision of how theywant to sound?” On the double pagespread there are also details about theimage and the names of the designersetc. I think these details on the bottom ofthe page makes the page lookprofessional as it gives the reader aninsight to how the artist has beendressed for the shoot.
With the costumes, style and iconography I ensured that myartists wore exactly what I researched into. I wanted her to lookinnocent but quirky to fit with the genre of indie-pop. This is why Iput in her air max trainers and a floaty white dress, however onthe images I had chose in the end the shoes are not to be seen but Istill feel like her dress goes with the neutral magazine colours.Furthermore when taking my pictures I made sure my model usedquite natural poses and not too forced unlike other magazinesbecause I thought this would make my magazine look quite subtleand not to overpowering. It also goes with the colours and mycolours are not too strong and overpowering either. Taking thepictures was the hardest part of using convections of other mediaproducts but was the most important part, as the pictures are themain attraction for my audience. I had to ensure that they lookedprofessional, which meant the shots had to be accurate andthought deeply about. I achieved this by using other pictures as myinspiration as these had a similar representations as the way Iwanted to represent my artist. I thought Lykke Li had beenrepresented quite innocently in her pictures and this is why I havedone the same for my artists, Lucy. I wanted the cover image aloneto grab the audiences attention, and this is exactly what it hasdone in my opinion. I also think the images that I took would helpthe audience relate to them because of the simple way they havebeen represented.