ITFest 2014 - Open Source Marketing

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Open Source Marketing in Hong Kong and Asia

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ITFest 2014 - Open Source Marketing

  1. 1. Open Source Marketing in Hong Kong and Asia Sammy Fung sammy.hk ITFest 2014 – Seminiar of Free and Open Source in Hong Kong 2014/4/12
  2. 2. Sammy Fung ● Software Developer – use and develop open source software. – Perl → PHP → Python. – own a startup of web and mobile technology.
  3. 3. Sammy Fung ● 15+ years in Open Source Communities. – started Linux User Group and few IT Communities since 1997. – organize and attend Open Source / Web / Mobile Conferences and Communities in Asia.
  4. 4. Agenda ● Open Source Marketing in Hong Kong and Asia. – Execution ● Communities ● Events
  5. 5. Everything is Marketing
  6. 6. 1st  Linux User Group meetup (1997)
  7. 7. 1st  Linux Exhibition Booth (1998)
  8. 8. 1st Linux Seminiar (1999)
  9. 9. IEEE HK Linux Seminiar (1999)
  10. 10. Linux Talk (1999)
  11. 11. LinuxWorld Hong Kong (2000)
  12. 12. LinuxWorld Hong Kong (2000)
  13. 13. Linux Talk (2001)
  14. 14. LUG Booth at HK IT Expo (2001)
  15. 15. Linux Cafe (2001)
  16. 16. Linux Talk (2003)
  17. 17. Embedded Linux Seminiar (2004)
  18. 18. Linux Expo (2004)
  19. 19. Samba & Open Source (2004)
  20. 20. Firefox 1.0 Launch Event (2004)
  21. 21. Samba (2006)
  22. 22. Chinese FreeFont Seminiar (2007)
  23. 23. Free Software (2007)
  24. 24. Open Source (2007)
  25. 25. SVK Version Control (2007)
  26. 26. Maemo & MeeGo (2010)
  27. 27. Firefox 3 Launch Party (2008)
  28. 28. Software Freedom Day 2009
  29. 29. COSCUP 2011
  30. 30. GNOME 2012 Hong Kong
  31. 31. COSCUP 2012
  32. 32. MozCamp Asia 2012
  33. 33. GNOME Asia Summit 2013
  34. 34. COSCUP 2013
  35. 35. COSCUP 2013
  36. 36. COSCUP 2013
  37. 37. COSCUP 2013
  38. 38. COSCUP 2013
  39. 39. Malaysia Open Source Conf 2013
  40. 40. PyCON APAC 2013
  41. 41. Mozilla Summit 2013
  42. 42. Mozilla Summit 2013
  43. 43. Mozilla Summit 2013
  44. 44. HK Open Source Conference 2013
  45. 45. Everything is Marketing
  46. 46. Marketing Strategy ● Corporations – Big Vendors – Startups ● Communites – People – Projects – Events – Social Network ● Competitors
  47. 47. Marketing Plan ● Presentating Our Upcoming Plans in HK / Asia. ● Listening to Vendors / Sponsors. ● Understanding Product and Service. ● Defining Marketing Plan. ● Executing Marketing Plan. ● Review.
  48. 48. Marketing Elements ● Tasks ● Milestones ● Budget ● Team ● Benchmarks
  49. 49. Marketing Execution ● Branding ● Who ● Media Relations ● Social Media ● Target Audience
  50. 50. HKOSC Branding ● Media Partners ● Supporting Organizations ● Social Network. ● Hong Kong, Taiwan, China, Asia, Global. ● Oversea Speakers in 2014 = 20. – 2013 = 5. ● Participants in 2014 = 250. – 2013 = 150.
  51. 51. HKOSC Marketing ● Tracks: – Developer and DBA – Workshop – Mozilla ● Competition. ● Exhibition. ● Lucky Draw. ● Corporation with WIDS.
  52. 52. HK Open Source Conference 2014
  53. 53. HK Open Source Conference 2014
  54. 54. HK Open Source Conference 2014
  55. 55. HK Open Source Conference 2014
  56. 56. HK Open Source Conference 2014
  57. 57. HK Open Source 2014
  58. 58. HK Open Source Conference 2014
  59. 59. HK Open Source Conference 2014
  60. 60. HK Open Source Conference 2014
  61. 61. HK Open Source Conference 2014
  62. 62. HK Open Source Conference 2014
  63. 63. HK Open Source Conference 2014
  64. 64. HK Open Source Conference 2014
  65. 65. Thank You! sammy@sammy.hk ITFest 2014 – Seminiar of Free and Open Source in Hong Kong 2014/4/12

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