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Thinktank Media - Social Media Full Service
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Thinktank Media - Social Media Full Service

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Thinktank Media's social media overview. We're a full service social media agency and believe education and integration are keys in running a successful program.

Thinktank Media's social media overview. We're a full service social media agency and believe education and integration are keys in running a successful program.

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Transcript

  • 1. Thinktank Media Case Study
  • 2. We find out your goals, objectives & understanding of social media
    Education – You walk away with a greater understanding of Social Media & how it will add value to you business (ask questions)
    Present case studies – Our own & others that are of value
    Demonstrate our process & what we’ve learned throughout our 4 years experience in Social Media.
    Our Objectives
  • 3.
  • 4. Inside ttm!
    Thinktank Media Video
  • 5. How social media differs from advertising – understanding the ‘global village’ – Via Social Media consumers have a voice; now on a massive scale!
    Understanding Social Consumer Behaviour – What social factors influence a person to buy & how do you approach a sale?
    Gary V Video
    Feel free to ask questions throughout – really, please do! Nobody’s safe…. I’ll be cold calling 
    Ask yourself; can you see how this applies to your brand??
    About This Presentation
  • 6. A little different to traditional advertising process?
    Breaking down the elements
    Our Social Media Campaign Process
  • 7.
  • 8. What it is? (Listening, defining the social landscape)
    Why listen? (Conversational trends, crisis management, sentiment, sales, customer service)
    Assigning tasks to relevant departments
    FIl (our Analyst) – Rebel Sport Report
    Monitoring
  • 9.
  • 10. Involve all key stake holders (internal & external)
    Highlight Goals – What does social media success look like?
    Define measurable objectives
    Establish key platforms & major milestones
    Allocate resources (internal & external)
    Utilise & integrate with existing channels
    Flexible and fluid
    Strategy
  • 11.
  • 12. Critical
    Crisis - who will respond, what time, when, on what platform?
    Ensuring staff are aware of their actions within social media
    Policy (Internal & Crisis Management)
  • 13.
  • 14. Education – best practice, latest trends
    Getting internal staff buzzing & up to speed
    Training & Workshops
  • 15.
  • 16. Establish your social media profiles
    Successful profile management is a skill
    What effective profile management can achieve (increased likes, active community etc)
    Style guide
    Resourcing
    Content Planning, Engagement planning & Scheduling
    Social Media Profile Management
  • 17.
  • 18. Facebook
     
    Over the past two months, there has been a 33% increase in ‘likes’ on the Fernwood Facebook Page. There has been an increase in post views by 5.1% and an increase in post feedback by 43%. It shows the improvement in the interaction of Fernwood Fans.
    Question and answer posts have been the biggest generators of comments, likes and interaction between the fans and Fernwood. Asking general questions to learn more about the Fernwood lady have helped to interact better and gain a greater knowledge of the “Fernwood lady.” Fans love connecting with Fernwood during 6-9am each morning. They seem to like the quote in the morning and the questions later in the afternoon where they have more time to interact and comment.
    There has been a significance increase in fan posts seperate to the Fernwood posts. Fans have gained online confidence with the brand and are happy to chat with each other about gym related topics.
     
    Hootsuite is a great tool to plan and prepare posts for the upcoming week. It can be timed and suited accordingly.
  • 19. Unique
    Have ‘Wow’ Factor
    Sharable
    Engaging
    Build brand awareness
    Increase community members (fans) / leads /sales
    Promote your product
    Campaigns
  • 20.
  • 21. Jones Soda
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Launch
  • 27.
  • 28. 5603 "likes" within 20 days of launch
    23000 Votes for the campaign
    530,000 page impressions of the campaign
    Sales increase of 19.7% during and post campaign
    Increase of 30% of stockists nationally
    Results
  • 29.
  • 30. What it is
    Setup and utilise analytics tools (Google, Twitter, Facebook etc.)
    Benchmark existing statistics
    A world first – SM Fusion (targeted monitoring, reporting & content management)
    Providing you with brand specific measurement and reporting in relation to objectives
    Results (Metrics & Reporting)
  • 31.
  • 32. Thinktankmedia case study
    Fit N Fast Gyms
    Case Studies
  • 33. FMCG Case Studies
    Nestle Facebook
    page (negative) 
  • 34. Working with you:
    Next steps for you??
    Working with us: 
    Roadmap – next steps for us (monitoring)

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