OverviewSocial Media AgencyWeb Design And Development
Biggest cultural shift we’ve ever lived through…it’s not social media…it’s the internet…and it’s still a baby!
Almost 40% of Australians are now interacting with companies via social networking sites – Source Nielson State Of Our Nation
Number of Australian’s utilising Social Media is estimated at 9.9 million – March 2011.
86% of Australians online are looking to fellow users for opinions and information about products, services and brands.
Of 9.9 million utilising social media, over 7 million of Facebook and 2 million on Twitter.
Facebook currently has 9.8 million unique Australian visitors going to the site every month – January 2011. Tablet ownership is currently at 8% and is expected to triple this year – Nielson, 9th March, 2011.
How social media differs from advertising – understanding the ‘global village’ – Via Social Media consumers have a voice; now on a massive scale! Understanding Social Consumer Behaviour – What social factors influence a person to buy & how do you approach a sale? Gary V Video Feel free to ask questions throughout – really, please do! Nobody’s safe…. I’ll be cold calling Ask yourself; can you see how this applies to your brand?? About This Presentation
What it is? (Listening, defining the social landscape) Why listen? (Crisis management, sentiment, sales, customer service) Assigning tasks to relevant departments Social media monitoring – snap shot report Monitoring
Level Playing Field
Humanise the logo
Gone Back To Old Small Town Rules
1 on 1 marketing is the difference
Consumers rubbish radar is so much higher than what it was 5 years ago. They know what’s going on
The world we live in today is still based on word of mouth, yet now, it’s word of mouth on steroids!
8 step process Thorough social media role out Brands at different stages Different goals/objectives for social media ROI model Metrics Social Media Role Out