Social media overview

Social Media
Overview

OverviewSocial Media AgencyWeb Design And Development

Biggest cultural shift we’ve ever lived through…it’s not social media…it’s the internet…and it’s still a baby!

Almost 40% of Australians are now interacting with companies via social networking sites – Source Nielson
State Of Our Nation

Number of Australian’s utilising Social Media is estimated at 9.9 million – March 2011.

86% of Australians online are looking to fellow users for opinions and information about products, services and brands.

Of 9.9 million utilising social media, over 7 million of Facebook and 2 million on Twitter.

Facebook currently has 9.8 million unique Australian visitors going to the site every month – January 2011.
Tablet ownership is currently at 8% and is expected to triple this year – Nielson, 9th March, 2011.

How social media differs from advertising – understanding the ‘global village’ – Via Social Media consumers have a voice; now on a massive scale!
Understanding Social Consumer Behaviour – What social factors influence a person to buy & how do you approach a sale?
Gary V Video
Feel free to ask questions throughout – really, please do! Nobody’s safe…. I’ll be cold calling 
Ask yourself; can you see how this applies to your brand??
About This Presentation

What it is? (Listening, defining the social landscape)
Why listen? (Crisis management, sentiment, sales, customer service)
Assigning tasks to relevant departments
Social media monitoring – snap shot report
Monitoring

Level Playing Field

Humanise the logo

Gone Back To Old Small Town Rules

1 on 1 marketing is the difference

Consumers rubbish radar is so much higher than what it was 5 years ago.
They know what’s going on

The world we live in today is still based on word of mouth, yet now, it’s word of mouth on steroids!

8 step process
Thorough social media role out
Brands at different stages
Different goals/objectives for social media
ROI model
Metrics
Social Media Role Out

Hit Us Upthinktankmedia.com.au(03) 90231487

Social media overview

by Thinktank Social

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Social media overview Presentation Transcript