Your SlideShare is downloading. ×
Social Media Basics for business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social Media Basics for business

1,062
views

Published on

A very basic intro for businesses looking to embrace social media in their communications/marketing strategy. The Why, the what and the how!

A very basic intro for businesses looking to embrace social media in their communications/marketing strategy. The Why, the what and the how!

Published in: Business, Technology, Design

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,062
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
31
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.
  • 2. WWW.thinktankmedia.com.au
  • 3. Why are you here?...
    Where are you at?
    Basic? Intermediate? Or fully embracing social media
  • 4. Social Media – soak this up!...http://bit.ly/SMVideo
  • 5. What we will nail…
    What is social media?
    Why are businesses choosing to embrace it?
    How can it benefit your business – lead gen, brand awareness, nurturing existing clients, drive quality traffic to your website
    Popular social media tools – Facebook, Twitter, Blogging, Youtube
    See businesses running with this!
  • 6. So…what is social media?
    Social is the way we chose to interact, connect and build relationships. Face behind the tools.
    Media are the platforms we chose to connect through- eg. Twitter and type of media – video, picture, text, audio.
    Social media is people having conversations online!
    It’s a shift in the way we communicate and it’s one of the hottest ways to market out there!
  • 7. To nail social media….
    Passion and patience
    Customer driven
    Real
    Authentic
    Transparent
    Creative
    Inclusive
    Interactive
    Listen
    Provide quality content
    Engage
    Track and measure
    THEY DON’T CARE ABOUT YOUR AD, THEY CARE WHAT THEIR FRIENDS THINK AND WHAT’S IN IT FOR THEM
  • 8. Have a strategy…
    Goals
    Objectives
    Measure and Track
    Listen
    Participate- inspire and influence
    Engage
    Create opportunities for people to feel like they have ownership of the brand-Campaigns/Competitions
    Create buzz
    Always be honest and authentic – the people are the voice of your brand!
  • 9. Where do these conversations take place?...
    Blogs
    Micro blogs – eg. twitter
    Online chat rooms
    Live stream
    Forums
    Social networks – eg.Facebook
    Podcasts
    Picture sites –eg. Flickr
    Video sites – eg. Youtube
    Social bookmarks
    Plus a whole lot more!
  • 10. So what’s in it for your business?
    To name a few:
    Lead generation
    Bringing quality traffic to your website
    Building up a community/fanbase online – word of mouth
    Strengthening your brand online
    Getting found easier Google/Bing/Yahoo – organic search
    Increase target market reach
  • 11. BusinessBlog…
    Online journal
    Assists to build connection/relationship/lead gen to website/micro site
    Fantastic for organic SEO (getting picked up naturally as opposed to paying-Google loves fresh content! )
    Builds internal business relationships-employees can feel valued + connected
    Builds external business relationships – Trust, value and connection.
  • 12. Example of a Blog…www.ourhomesweethomeblog.com.au
  • 13. Twitter…
    To connect and build relationships with target market + other targeted people.
    To drive traffic to your website/blog/fanpage – distribution channel for links.
    To build your brand
    To build a supportive community that trust you!!!
    Communication channel
    Fantastic channel for comps/campaigns
  • 14. Some twitter platforms…
    Twitter – www.twitter.com
    Tweetdeck – www.tweetdeck.com - download to computer
    HootSuite – web application http://hootsuite.com//
  • 15. Twitter demo
    On tweet deck
  • 16. FacebookFanpage
    Build community
    Run campaigns/competitions
    Viral sharing
    Drive traffic to website/blog/micro site
    Run events
    Mini website for your business – products/services
  • 17. FacebookFanpage
    At 25 fans you can get your own URL – eg. www.facebook.com/thinktankmedia.au
    Got to facebook.com/username to set this for profile and pages
  • 18. Facebook-Small Biz using well…
    Caroline serviced apartments – part of overall communications strategy.
    Build brand and community base
    Run competitions – raise awareness and reminder
    Viral sharing – expanding exposure of brand quickly
    Blog and website traffic divert
    Building trust
    Adding value to existing and potential clients
    Listening/feedback platform-listen then implement
    www.facebook.com/carolineservicedapartments
  • 19. Caroline serviced apartments – Page…
  • 20. YouTube…
    Video testimonials
    Competition information and exposure
    How to’s
    Interviews with team/clients
    Quirky catchy creative clips
    Embed into blog/site for more exposure
    Share on Social networking platforms-eg.Facebook
  • 21. Get creative with YouTube-Great exposure – www.youtube.com/user/sammutimer
  • 22. Running out of time?
    Update all your social networks at once!
    Use Ping.fm – www.ping.fm - Be productive
    Only use when time poor – people want that interaction…which is one of the strongest elements of a social media strategy!
  • 23. How the platforms talk to one another!
  • 24. Are people talking about your brand right now?
    Social Mention - http://socialmention.com
    Google alerts – www.google.com/alerts
  • 25. Soak this up!!! http://bit.ly/4nsvqi
  • 26. And this…. http://bit.ly/a2xkP
    The T mobile dance – awesome campaign! Engaging, easy to share, creative and fun!
  • 27. Connect with us further….
    Good ole trusty telephone: 1300 660 651
    Email us: info@thinktankmedia.com.au
    www.thinktankmedia.com.au
    www.thinktankmedia.com.au/blog
    www.twitter.com/sammutimer and /thinktankmedia
    www.facebook.com/thinktankmedia.au