Social Media Basics for business


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A very basic intro for businesses looking to embrace social media in their communications/marketing strategy. The Why, the what and the how!

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Social Media Basics for business

  1. 1.
  2. 2.<br />
  3. 3. Why are you here?...<br />Where are you at?<br />Basic? Intermediate? Or fully embracing social media<br />
  4. 4. Social Media – soak this up!...<br />
  5. 5. What we will nail…<br />What is social media?<br />Why are businesses choosing to embrace it?<br />How can it benefit your business – lead gen, brand awareness, nurturing existing clients, drive quality traffic to your website<br />Popular social media tools – Facebook, Twitter, Blogging, Youtube<br />See businesses running with this!<br />
  6. 6. So…what is social media?<br />Social is the way we chose to interact, connect and build relationships. Face behind the tools.<br />Media are the platforms we chose to connect through- eg. Twitter and type of media – video, picture, text, audio.<br />Social media is people having conversations online!<br />It’s a shift in the way we communicate and it’s one of the hottest ways to market out there!<br />
  7. 7. To nail social media….<br />Passion and patience<br />Customer driven<br />Real<br />Authentic<br />Transparent<br />Creative<br />Inclusive<br />Interactive<br />Listen<br />Provide quality content<br />Engage<br />Track and measure<br />THEY DON’T CARE ABOUT YOUR AD, THEY CARE WHAT THEIR FRIENDS THINK AND WHAT’S IN IT FOR THEM<br />
  8. 8. Have a strategy…<br />Goals<br />Objectives<br />Measure and Track<br />Listen<br />Participate- inspire and influence<br />Engage<br />Create opportunities for people to feel like they have ownership of the brand-Campaigns/Competitions<br />Create buzz<br />Always be honest and authentic – the people are the voice of your brand!<br />
  9. 9. Where do these conversations take place?...<br />Blogs<br />Micro blogs – eg. twitter<br />Online chat rooms<br />Live stream<br />Forums<br />Social networks – eg.Facebook<br />Podcasts<br />Picture sites –eg. Flickr<br />Video sites – eg. Youtube<br />Social bookmarks<br />Plus a whole lot more!<br />
  10. 10. So what’s in it for your business?<br />To name a few:<br />Lead generation<br />Bringing quality traffic to your website<br />Building up a community/fanbase online – word of mouth<br />Strengthening your brand online<br />Getting found easier Google/Bing/Yahoo – organic search<br />Increase target market reach<br />
  11. 11. BusinessBlog…<br />Online journal<br />Assists to build connection/relationship/lead gen to website/micro site <br />Fantastic for organic SEO (getting picked up naturally as opposed to paying-Google loves fresh content! )<br />Builds internal business relationships-employees can feel valued + connected<br />Builds external business relationships – Trust, value and connection.<br />
  12. 12. Example of a Blog…<br />
  13. 13. Twitter…<br />To connect and build relationships with target market + other targeted people.<br />To drive traffic to your website/blog/fanpage – distribution channel for links.<br />To build your brand<br />To build a supportive community that trust you!!!<br />Communication channel<br />Fantastic channel for comps/campaigns<br />
  14. 14. Some twitter platforms…<br />Twitter –<br />Tweetdeck – - download to computer<br />HootSuite – web application<br />
  15. 15. Twitter demo<br />On tweet deck<br />
  16. 16. FacebookFanpage<br />Build community<br />Run campaigns/competitions<br />Viral sharing<br />Drive traffic to website/blog/micro site<br />Run events<br />Mini website for your business – products/services<br />
  17. 17. FacebookFanpage<br />At 25 fans you can get your own URL – eg.<br />Got to to set this for profile and pages<br />
  18. 18. Facebook-Small Biz using well…<br />Caroline serviced apartments – part of overall communications strategy.<br />Build brand and community base<br />Run competitions – raise awareness and reminder<br />Viral sharing – expanding exposure of brand quickly<br />Blog and website traffic divert<br />Building trust<br />Adding value to existing and potential clients<br />Listening/feedback platform-listen then implement<br /><br />
  19. 19. Caroline serviced apartments – Page…<br />
  20. 20. YouTube…<br />Video testimonials<br />Competition information and exposure<br />How to’s<br />Interviews with team/clients<br />Quirky catchy creative clips <br />Embed into blog/site for more exposure<br />Share on Social networking platforms-eg.Facebook<br />
  21. 21. Get creative with YouTube-Great exposure –<br />
  22. 22. Running out of time?<br />Update all your social networks at once! <br />Use – - Be productive<br />Only use when time poor – people want that interaction…which is one of the strongest elements of a social media strategy!<br />
  23. 23. How the platforms talk to one another!<br />
  24. 24. Are people talking about your brand right now?<br />Social Mention -<br />Google alerts –<br />
  25. 25. Soak this up!!!<br />
  26. 26. And this….<br />The T mobile dance – awesome campaign! Engaging, easy to share, creative and fun! <br />
  27. 27. Connect with us further….<br />Good ole trusty telephone: 1300 660 651<br />Email us:<br /><br /><br /> and /thinktankmedia<br /><br />