Institute of Management Consultants

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Twitter - the why, what and how

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Institute of Management Consultants

  1. 1. Institute  of  Management  Consultants Twitter  -­  the  why,  what  and  how thinktank  media social  media  |  digital  |  website  design  
  2. 2. We   didn’’t   think   we   needed   websites  once  upon  a  time thinktank  media social  media  |  digital  |  website  design  
  3. 3. Word  of  mouth  -­  networking  -­  trust This  is  a  way  we  have  always  done  business     however  now  it’’s  quicker  and  on  a  larger  scale. thinktank  media social  media  |  digital  |  website  design  
  4. 4. Twitter  Stats -­  679,000  Australians  who  visit  T witter.com -­  T witter.com  market  share  has  grown  over   1000%  since  the  start  of  last  year. -­   In   Australia,   one   in   two   Australians   use   social  networking  sites,  such  as  Facebook   or  T witter -­  8%  of  the  time  Australians  spend  on  the   internet   is   on   social   networking   sites   and   each  session  on  these  sites  range  between   20  ––  30  minutes  in  length Source:  lucasng.com.au thinktank  media        blog.nielsen.com        socialmediaexaminer.com social  media  |  digital  |  website  design  
  5. 5. What  is  Twitter? -­  Microblog -­  Realtime  search -­  Word  of  mouth  on  speed -­  Assists  in  building  brand  awareness  and  credibility  if  worked  well. -­  Customer  service -­  Brand  awareness -­  Events  ––  using  #  (hashtag) -­  Networking  on  large  scale thinktank  media social  media  |  digital  |  website  design  
  6. 6. -­  @,  Mention -­  DM,  Direct  Message -­  RT ReT ,   weet thinktank  media social  media  |  digital  |  website  design  
  7. 7. Why  Twitter? -­  Marketing  and  Communication.   -­  Word  of  mouth Joint  Ventures,  Partnerships -­  Ideas,  creativity worked  the  platform  well. -­  Instant  Google  helper  ;;-­) -­  Great  place  to  connect-­build  up   -­  Breaking  news   -­  Story  telling -­  Exposure,  Interaction, -­  #  (hashtag) Connection,Relationships -­  Business  networking thinktank  media social  media  |  digital  |  website  design  
  8. 8. What  is  Twitter -­  Micro  blogging   -­  140  characters  or  less -­  Real  time  conversation -­  Networking  hub -­  Word  of  mouth  on  speed! -­  Sharing  and  discovery  site thinktank  media social  media  |  digital  |  website  design  
  9. 9. A  visual  guide  to  tedia thinktank  mwitter social  media  |  digital  |  website  design  
  10. 10. 4  ways  to  Communicate  on   witter T -­  Tweet,  sharing  an  update  with  your  followers choose  to.  @sammutimer -­  RT,  Retweet  ––  sharing  another  persons  tweet  with  your  follow  base.   Can  go  viral. to  their  tweet  mail  and  email  inbox thinktank  media social  media  |  digital  |  website  design  
  11. 11. Tweets  per  day  rising  every  year thinktank  media social  media  |  digital  |  website  design  
  12. 12. Twitter  -­    The  How  to -­  Set  up  an  account  -­  www.twitter.com -­  Bio,  How  to  write  a  catchy  bio -­  Picture,  What  picture  to  use -­  Personality,  Be  yourself -­  Branding thinktank  media social  media  |  digital  |  website  design  
  13. 13. Twitter  Applications,   For  a  more  effective  use  of  twitter. -­  Tweetdeck,  download  application  to  computer  iphone  smartphone -­  Groups,  Lists,  Stats,  Search -­  Cross  posting,  be  careful  not  to  cross  post  all  the  time.   thinktank  media social  media  |  digital  |  website  design  
  14. 14. Benefits  of  Twitter Your  customers  are  already  on  social  media  sites  such  as  Linkedin   and   Twitter.   Why   try   to   get   them   to   come   to   you   when   you   can   communicate   with   them   on   platforms   that   they   already   use?   you   may  already  have  a  website,  but  only  people  who  are  aware  of  it  will   come  and  visit.  Twitter  can  be  useful  to  brand  your  business  to  it’’s   or  shop. thinktank  media social  media  |  digital  |  website  design  
  15. 15. TweetDeck thinktank  media social  media  |  digital  |  website  design  
  16. 16. Time  spent  on  social  media Australians  spent  7  hours  and  13   minutes  on  social  networking  sites   in  April  of  2010 thinktank  media social  media  |  digital  |  website  design  
  17. 17. Search  tools thinktank  media social  media  |  digital  |  website  design  
  18. 18. How   to   find   your   target   market   online? -­  Twellow.com -­  Advanced  search  on  twitter -­  Search.twitter.com -­  Socialmention.com -­  Follow  #  hashtags  ––  events  that  compliment  your  service thinktank  media social  media  |  digital  |  website  design  
  19. 19. What   are   people   saying   about   you/your  service? Search  tools: Twitter  -­  www.search.twitter.com   Social  Mention  -­  www.socialmention.com thinktank  media social  media  |  digital  |  website  design  
  20. 20. Twellow thinktank  media social  media  |  digital  |  website  design  
  21. 21. Bit.ly thinktank  media social  media  |  digital  |  website  design  
  22. 22. Social  Mention   thinktank  media social  media  |  digital  |  website  design  
  23. 23. Measurement Know   why   you   are   using   Social   Media  and  work  out  your  goals  and   measurable  objectives thinktank  media social  media  |  digital  |  website  design  
  24. 24. Twitter:  Advanced  Search 5   things   you   need   to   know   on  using  advanced  search  for   Twitter thinktank  media social  media  |  digital  |  website  design  
  25. 25. Step  1 thinktank  media social  media  |  digital  |  website  design  
  26. 26. Step  2 your  local  audience.  First  limit  your  search  to  that  certain  area thinktank  media social  media  |  digital  |  website  design  
  27. 27. Step  3 are  a  recruiter  looks  for  terms  such  as  ““marketing””  and  ““consultant”” thinktank  media social  media  |  digital  |  website  design  
  28. 28. Step  4 much  as  you  want.  You  can  search  tweets  in  certain  dates,  in  certain   people  or  even  search  for  the  attitudes  that  the  tweets  have  towards   the  terms! thinktank  media social  media  |  digital  |  website  design  
  29. 29. Step  5 The  results  will  show  you  tweets  and  the  avatar  of  the  person  who   tweeted.   Now   you   can   really   get   started!   Begin   by   following   the   out  more.    Following  others  will  highly  increase  the  chances  of  them   following  you  back!   thinktank  media social  media  |  digital  |  website  design  
  30. 30. Substance  has  to  be  there  behind  the  activity Putting  lipstick  on  a  pig,  just   gives  you  a  prettied  up  pig thinktank  media social  media  |  digital  |  website  design  
  31. 31. Every  product  or  brand  has  a  beta  phase.  We  have  to  trust  that  the  company  has  a   vision  for  it  even  if  they  do  not  have  a  perfect  product  from  day  1.  Feedback  is  key. Mistakes  are  okay  as  long  as  you  have  a  good   motive  and  adopt  a  certain  degree  of  transparency. It’’s  all  about  the  people..not  so  much   the  technology.  ““thinkmaya””
  32. 32. Brainstorm  the  worst  that   can  happen.  Prepare  your   style,  your  response,  your   social  media  platform  and   your  timing thinktank  media Have  a  crisis  management  plan social  media  |  digital  |  website  design  
  33. 33. Have  a  policy Protect  your  brand,  your  staff  and  yourself thinktank  media social  media  |  digital  |  website  design  
  34. 34. Connect  with  us!   phone:  03  90231487 info@thinktankmedia.com.au twitter:  @sammutimer, @thinktankmedia think-­tank-­media thinktank  media social  media  |  digital  |  website  design  

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