Geckos Social Media Case Study

1,873
-1

Published on

Geckos objectives for this game were to increase brand awareness in their
target market and to increase Facebook likes. We worked alongside Gecko’s
to create the concept and game mechanics, designed and built the game
which has a full content management system behind it allowing Gecko’s to
add and edit their own clickable prizes, viral videos, hints and tips.

Published in: Technology, Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,873
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Geckos Social Media Case Study

  1. 1. AboutWe’ve created a fun, easy to use Facebook game that engages people inthe Gecko’s brand and highlights the destinations they travel to.PremiseEye-catching images of different destinations will be released to theireager audience. Each image will showcase the culture, feel and fun of thatregion.Players can zoom in and out to find hidden treasures and, for the luckyones, win instant prizes.Prize vouchers are used as interactive hidden treasures within the game.PlatformThe game is hosted in Facebook, to increase social reach and engagementwith Gecko’s and their key sponsors
  2. 2. BackgroundIn November 2011Geckoslaunched the ultimate search and find adventureon Facebook. Finders Keepers was a world first for the travel industry.After just six weeks, Finders Keepers generated:  10,000 Facebook fans  24,525 visits  7,253 unique visits  69,123,600 impressions  2,820 YouTube views &Geckos gave away over $5,000 in prizes
  3. 3. Creative 1
  4. 4. Creative 1
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×