Geckos Social Media Case Study

AboutWe’ve created a fun, easy to use Facebook game that engages people inthe Gecko’s brand and highlights the destinations they travel to.PremiseEye-catching images of different destinations will be released to theireager audience. Each image will showcase the culture, feel and fun of thatregion.Players can zoom in and out to find hidden treasures and, for the luckyones, win instant prizes.Prize vouchers are used as interactive hidden treasures within the game.PlatformThe game is hosted in Facebook, to increase social reach and engagementwith Gecko’s and their key sponsors

BackgroundIn November 2011Geckoslaunched the ultimate search and find adventureon Facebook. Finders Keepers was a world first for the travel industry.After just six weeks, Finders Keepers generated:  10,000 Facebook fans  24,525 visits  7,253 unique visits  69,123,600 impressions  2,820 YouTube views &Geckos gave away over $5,000 in prizes

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Geckos Social Media Case Study

by Thinktank Social on Jan 31, 2012

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