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Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
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Blogging for Business

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A slideshare presentaion about Blogging by Sam Mutimer of Thinktank Media. Why Blog? What is a Blog? How to Blog? Best blogging platforms.

A slideshare presentaion about Blogging by Sam Mutimer of Thinktank Media. Why Blog? What is a Blog? How to Blog? Best blogging platforms.

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  • 1. Blogging  for  business Sam  Mutimer thinktank  media social  media  |  digital  |  website  design  
  • 2. What  is  a  Blog? -­  An  online  journal,  your  business  personality -­  A  website -­  Home  base  -­  connects  the  social  networking  sites  and  your  website   together. -­  A  place  to  create  quality  content  that  your  target  market  will  enjoy   and  hopefully  share -­  A  place  to  engage  and  build  up  trust -­  A  place  to  share  and  connect -­  Niches  works  best thinktank  media social  media  |  digital  |  website  design  
  • 3. What  are  the  benefits? -­  Powerful  marketing  tool  to  attract  leads  and  new  customers. -­  Increase  visibility  in  your  marketplace. -­  Put  a  personality  to  your  business/organisation -­  Great  for  the  search  engines,  fresh  content-­key  words/search  terms -­  Direct  Communications. -­  Brand  Building. -­  Gain  an  insight  into  your  customers -­  Relationship  Building thinktank  media social  media  |  digital  |  website  design  
  • 4. Benefits -­  Reduce  calls  and  emails -­  Competitive  differentiation. -­  Exploit  the  niches. -­  Position  you  as  an  expert. -­  Reputation  management. -­  Low  cost. thinktank  media social  media  |  digital  |  website  design  
  • 5. Delegates  blogging  and  tweeting  at  the  back  of  the  room   during  the  AWG-­LCA  informal  plenary  on  Saturday  morning.
  • 6. How  to  blog -­  Tell  stories -­  Give  away  your  knowledge  (yet  not  all  of  it)  ;;-­) -­  Lists  and  ““how  to’’s””  are  great  grabbers -­  Debate  a  popular  member  of  your  community,  or  take  the  opposing   -­  point  of  view  on  a  current  topic. thinktank  media social  media  |  digital  |  website  design  
  • 7. Interview  people  in  your  industry/clients
  • 8. Write  great  headlines -­  Follow  through  on  the  promise  of  your  headline -­  Tell  your  audience  what’’s  in  it  for  them -­  Link  with  other  blogs  to  share  your  view -­  Include  quality  images -­  Leave  last  sentence  with  an  opening  question -­  Add  video  when  necessary thinktank  media social  media  |  digital  |  website  design  
  • 9. Blog  Design -­  Clean,  simple,  professional,  sticks  in  the  readers  mind  ––  catchy! -­  Easy  to  navigate -­  Informs  the  viewer  the  purpose  of  the  blog  -­  tagline -­  Don’’t  install  every  plugin  under  the  sun!!! -­  Make  it  easy  for  your  readers  to  subscribe -­  Feedburner thinktank  media social  media  |  digital  |  website  design  
  • 10. Make  it  Easy  to  read,  use  good  fonts
  • 11. Identify  Goals  -­  Step  1 -­  What  is  the  purpose  of  your  blog? -­  What  will  it  focus  on? -­  How  many  posts  will  you  commit  to  a  week? -­  Who  do  you  want  to  attract? -­  Do  you  want  to  build  a  list? -­  Do  you  want  advertising  space  on  your  blog? -­  Will  you  softly  sell  your  products  from  this  space? -­  Will  it  be  used  as  lead  generation? thinktank  media social  media  |  digital  |  website  design  
  • 12. Build   posts   based   on   listening   -­   what   is   Listen  -­  Step  2 trending/what  is  community  talking  about? thinktank  media social  media  |  digital  |  website  design  
  • 13. What  is  the  #1  reason  people  buy? TRUST Build  this  on  your  blog  by  comments/linking/conversation/value  add thinktank  media social  media  |  digital  |  website  design  
  • 14. Prepare  ––  Step  3 -­  Forums/Twitter/Facebook  pages -­  Notice  what  is  getting  attention thinktank  media social  media  |  digital  |  website  design  
  • 15. Know  your  audience  -­  key  to  what  you  prepare. thinktank  media social  media  |  digital  |  website  design  
  • 16. Search  the  trends -­   Bullet   point   a   list   to   search   and   begin   by   researching   if   any   top   bloggers  are  talking  about  this. -­  Great  places  to  search  ––  technorati,  del.icio.us,  Google  Blogsearch,   social  mention. thinktank  media social  media  |  digital  |  website  design  
  • 17. Content -­  Always  write  with  your  readers  in  mind -­  Listen  and  then  deliver -­  Niche  your  content -­  Educate  -­    Entertain  -­  Engage thinktank  media social  media  |  digital  |  website  design  
  • 18. Remember  to  use  video  at  times  to  entertain  and   T thinktank  media highlight  your  personality.   o  give  a  richer  experience. social  media  |  digital  |  website  design  
  • 19. Build  a  community  -­  Step  4 bloggers/blogs   where   target   market   hang   out   ––   see   http://www. socialmediaexaminer.com/ -­  Be  transparent,  authentic,  REAL! -­  Be  niched -­  Have  an  opt  in  on  your  blog   thinktank  media social  media  |  digital  |  website  design  
  • 20. Contribute  ––  Quality  information thinktank  media social  media  |  digital  |  website  design  
  • 21. Y blog  bio our   -­  Firstly  consider  why  you  are  blogging  -­  what  are  your  goals? -­  What  will  your  readers  expect  to  gain  from  this  blog? -­  Who  are  you? -­  Be  unique  and  catchy/different -­  Be  yourself -­  How  can  they  get  the  best  from  you? thinktank  media social  media  |  digital  |  website  design  
  • 22. Compose  your  first  blog  post -­  Refresh  yourself  and  look  back  at  your  goals -­  What  will  your  target  market  want  to  read?  How  do  you  know  this?   -­  Research  via  forums/popular  blogs. -­  Incorporate  video -­  Catchy  heading   -­  End  with  an  open  question   thinktank  media social  media  |  digital  |  website  design  
  • 23. Calls  to  action -­  Subscribe  to  the  blog -­  Connect  on  your  social  networks -­  Sign  up  for  an  event/webinar -­  Ask  for  feedback -­  Posting  comments -­  Download  an  ebook/content/report -­  Polls -­  Competition -­  Link  to  website  and  ask  question  about  this thinktank  media social  media  |  digital  |  website  design  
  • 24. Ask  for  them  to  share  this  twitter/ facebook  etc  ““sharethis””  plugin thinktank  media social  media  |  digital  |  website  design  
  • 25. Participation -­  On  your  blog -­  On  other  peoples  -­  related  to  your  industry/audience -­  Connecting  with  other  bloggers  -­  Makes  you  more  visible  and  known -­  On  social  networks  -­  where  your  target  market  hang  out thinktank  media social  media  |  digital  |  website  design  
  • 26. Gravatar post  your  picture  will  come  up   -­  More  recognised Your  BLOG. -­  http://en.gravatar.com/ thinktank  media social  media  |  digital  |  website  design  
  • 27. Blogging  platforms -­  Wordpress  -­  www.wordpress.com -­  Blogger  -­  www.blogger.com -­  Smaller  blogging  sites  (great  for  quick  posts) -­  Larger  than  a  status  update,  shorter  than  a  blog  post  ––  check  these   two  out! -­  Posterous  -­  www.posterous.com   -­    Tumblr  -­  www.tumblr.com thinktank  media social  media  |  digital  |  website  design  
  • 28. Wordpress  is  one  of  the  biggest  blogging  platform  at  the  moment. thinktank  media social  media  |  digital  |  website  design  
  • 29. Some  outstanding  blogs -­  Darren  Rowse:   -­  http://www.problogger.net/ -­  Gary  Vaynerchuk  :  http://garyvaynerchuk.com/ -­  Mari  Smith -­  http://www.marismith.com/ -­  Social  Media  Examiner -­          http://www.socialmediaexaminer.com/ thinktank  media social  media  |  digital  |  website  design  
  • 30. Connect  with  us!   www.thinktankmedia.com.au/blog thinktank  media social  media  |  digital  |  website  design  
  • 31. Thanks  a  million  for  attending!   -­  Sam  Mutimer-­  Senior  Social  Media  Strategist -­  Thinktank  Media -­  Twitter:  @sammutimer -­  Facebook:  www.facebook.com/thinktankmedia.au -­  Mail:  info@thinktankmedia.com.au -­  Tel:  Thinktank  Media  on  1300  660  651   -­  Google  me  ––  Sam  Mutimer thinktank  media social  media  |  digital  |  website  design  

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