Module 2.1 lecture - Culture

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Module 2.1 lecture - Culture

  1. 1. CULTURE Chapter 2
  2. 2. WHAT IS CULTURE?  Culture is the language, beliefs, values, norms, behaviors – even material objects, that are passed from one generation to another  There are 2 different subtypes of culture  Material culture  Nonmaterial (symbolic) culture
  3. 3.  Material Culture – the material objects that distinguish a group of people, such as their art, buildings, weapons, utensils, machines, hairstyles, clothing, a nd jewelry  Nonmaterial (Symbolic) Culture – a group’s way of thinking (including their beliefs, values, and other assumptions about the world) and doing (its common patters of behavior, including language and other forms of interaction)
  4. 4. CULTURE AND TAKEN-FOR-GRANTED ORIENTATIONS TO LIFE  Culture becomes the lens through which we perceive and evaluate what is going on around us  We assume that our speech, our gestures, our beliefs, and our customs are “normal” or “natural” and we almost always follow them without question
  5. 5.  Culture Shock – the disorientation that people experience when they come in contact with a fundamentally different culture and can no longer depend on their taken-for-granted assumptions about life  Ethnocentrism – the use of one’s own culture as a yardstick for judging the ways of other individuals or societies, generally leading to a negative evaluation of their norms, values, and behaviors  Cultural Relativism – not judging a culture but trying to understand it on its own terms
  6. 6. COMPONENTS OF SYMBOLIC CULTURE  Symbolic culture – nonmaterial culture  Symbol – something to which people attach meaning and that they use to communicate with one another  Gestures  Language  Values, Norms and Sanctions  Folkways, Mores, and Taboos
  7. 7. GESTURES  The ways in which people use their bodies to communicate with one another  http://www.youtube.com/watch?v=pxoB6MhmbIg
  8. 8. LANGUAGE  A system of symbols that can be combined in an infinite number of ways and can represent not only objects but also abstract thought
  9. 9. VALUES  The standards by which people define what is good and bad, beautiful and ugly
  10. 10. NORMS  What is expected of people; the expectations (or rules) intended to guide people’s behavior  Sanctions – the reactions people receive for following or breaking norms  Positive sanction – expresses approval for following a norm  Negative sanction – reflects disapproval for breaking a norm  Subtypes of Norms:  Folkways  Mores  Taboo  http://www.buzzfeed.com/natgeo/lifestyles-that-are-taboo-in-the-us-but-are-okay5n1c
  11. 11.  Folkways – Norms that are not strictly enforced  Mores – norms that are strictly enforced because they are thought essential to core values or the wellbeing of the group  Taboo – a norm so strong that it often brings revulsion if violated
  12. 12. SUBCULTURE  The values and related behaviors of a group that distinguish its members from the larger culture; a world within a world  http://www.ugo.com/web-culture/subcultures-you-never-knew- existed  Pages 54-55
  13. 13. SUBCULTURE EXAMPLES  Any ethnic group (Native Americans, Chinese, Hispanics)  Religious groups (Jews, LDS/Mormons  Teenagers  Vegans  Farmers, Cowboys, Coal Miners  Tea Party Members  Homosexuals  Goths, punks, geeks, trekkies  Freemasons
  14. 14. COUNTERCULTURE  A group whose values, beliefs, norms, and related behaviors place its members in opposition to the broader culture
  15. 15. COUNTERCULTURE EXAMPLES  Jihadists or Nation of islam  Fundamentalist Church of LDS  Gangs  PETA  Ku Klux Klan  Hippies  Mafia  Neo Nazis/Skinheads
  16. 16. VAULES  Pgs 53 – 57  Values of beauty across cultures : http://www.youtube.com/watch?v=pUj01I6sucU&feature=relmfu
  17. 17. TECHNOLOGY IN THE GLOBAL VILLAGE  Technology – in its narrow sense, tools; its broader sense includes the skills or procedures necessary to make and use those tools  New technology – the emerging technologies of an era that have a significant impact on social life
  18. 18. CULTURAL LAG  Term for human behavior lagging behind technological innovations  A group’s material culture usually changes first, with the nonmaterial culture lagging behind  Ex – summer school break
  19. 19. DIFFUSION AND LEVELING  Cultural Diffusion – the spread of cultural traits from one group to another; includes both material and nonmaterial cultural traits  Cultural leveling – the process by which cultures become similar to one another; refers especially to the process by which Western culture is being exported and diffused into other nations  Mcdonalds
  20. 20. GET INTO GROUPS!  Pick a subculture or counterculture  Identify why the group is categorized as either sub or counter culture  Identify some the group’s gestures, language, and norms

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