Radio as a medium• The audience dropped for radio when having a TV became more common.• Since the internet has been around and become more widespread the audience has risen again.• It is good for advertising because people can listen to a radio in more situations than watch a TV, film or read a magazine. For example when walking along, driving, in the shower and whilst browsing round shops.• Studies show that people are much less likely to skip the adverts on the radio than in any other media type.• You can also catch people at the right time to convince them to watch a film, such as on the way home from work for the weekend (deciding what to do tomorrow) and in the shower (deciding what to do that day).• A local station can advertise a local screening.
BBC Radio Stations• These stations do not have adverts, but the local stations (such as BBC Somerset) can talk about local film makers or screenings.• Each of these stations are specifically targeted to a different type of audience.• We need to find a commercial station that our target audience listen to.
Commercial Radio Stations• There are 3 national commercial stations broadcasting on FM or AM throughout the UK as well as via DAB, DTV and online.• •Classic FM - classical music• •Absolute Radio - rock and pop music• •talkSPORT - live sport and debate
Commercial Radio in London• •Heart 106.2• •Capital 95.8• •LBC 97.3• •Magic 105.4
Global Radio• Global Radio owns the number 1, 2 and 3 commercial radio brands in the UK, with Heart, the Capital network and Classic FM respectively.•Heart•Galaxy•Gold•Xfm• Capital• LBC• Classic FM
Bauer Media• Own many local stations including wave 105 and kerrang! Bauer Media is part of the Bauer Media Group (Europe’s largest privately owned publishing Group). The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.• Kiss• Magic
Guardian Media Group“GMG Radio is one of Britains leading radio businesses encompassing theReal Radio, Smooth Radio and Rock Radio brands.The group has 13 stations across London, Wales, Scotland, Yorkshire, East andWest Midlands and the North East and North West of England providing GMGRadio with the largest regional footprint in the UK.The company is owned by the Guardian Media Group, which houses anumber of well known media brands.”•Real Radio•Rock Radio•Smooth Radio
Typical Audience Members for the most popular commercial Radio Stations• Heart – heart say that “Hearts core audience are aged between 25-44. Heart listeners have a spark about them; despite juggling their various roles as wives, husbands, parents and professionals, they still make time for themselves and are determined to squeeze the most out of life. They are very social people who enjoy shopping, going out and spending time with their friends and family”.
Typical Audience Members for the most popular commercial Radio Stations• The Capital network – ‘Capital is a radio network of nine independent Local Radio Stations in the United Kingdom which are owned and operated by Global Radio, launching on 3 January 2011’.• ‘The stations serve a potential audience of 6.7 million listeners and target a core audience in the 18-34 age group’.
Typical Audience Members for the most popular commercial Radio Stations• Classic FM – they say “Classic FM’s core audience is 30+.• It attracts the largest up market audience in commercial radio: 69% of its audience are ABC1.• Classic FM’s fresh approach to music encourages new audiences to experience and enjoy the brand. Listeners are community focused and lifestyle conscious. They are aged between 35 - 54 (the station is also growing younger audiences for classical music: listening hours amongst 15-44s are up 16% quarter on quarter) and are at a stage in their lives where they have time to indulge themselves.• Its reach should not be underestimated: three programmes on Classic FM have weekly audiences that are bigger than BBC Radio 3’s in its entirety”.
Our Short Film• It could be advertised on a local station such as a local Heart station or Midwest (Yeovil) as they may appreciate that it was made locally.• Nova Radio – another local station that broadcasts to the Weston & Somerset Coast area. “Nova promises More of the songs you love throughout the day. We are an Adult Contemprary radio station targeting 25- 54 year olds - but all are welcome! Our music mix is based on a fantastic mix of current songs and the biggest hits of the last 4 decades that have stood the test of time.”
Our Short Film• Bristol University Radio Station (BURST) may play our trailer because students and teachers make up a large proportion the audience for Short Films.• Brief Encounters is also held in Bristol.• To get your trailer onto any radio station you have to contact them and agree a contract.