Personal Branding

Personal BrandingPeople are interested in real stories, from real people.

You are the brandPersonal BrandingThe first media angle – is you the entrepreneur.

You are the brandPersonal Branding People want to live vicariously through you. Become part of the brand story. Let people barrack for you.

You are the brandPersonal BrandingThe trick is to open yourself up, be authentic & transparent.

You are the brandPersonal BrandingTell people more about yourself than intuition tells us to.

Building your brandPersonal BrandingMake the link between you and your brand. Make sure people know the two parts are married.

Building your brandPersonal BrandingStand for something. Be controversial. It’s OK to have an enemy, create a conversation.

Building your brandPersonal BrandingMake sure there is philosophical alignment between your personal and startup brand.

Using Social MediaPersonal BrandingAll social media tools are created equal.

Using Social MediaPersonal BrandingSocial media is a long term investment.

Using Social MediaPersonal BrandingEngage in the conversation. Dialogue, not monologue.

Using Social MediaPersonal BrandingYour social media output should be viewed as a valuable resource to them.

Using Social MediaPersonal BrandingThe best social media tools are those you use properly. Choose a couple and invest effort in them.

Attend EventsPersonal BrandingReal life catch ups are infinitely more valuable than on line conversation.

Attend EventsPersonal BrandingView on line relationships as a starting point for future physical interaction.

Attend EventsPersonal BrandingHelp others in your community, without any desire for reciprocation

Attend EventsPersonal BrandingChoose a few events you like. Invest in them. Take the relationship beyond the event.

Equity transferPersonal BrandingCross fertilize brand efforts. Personal brand comes before your business brand.Use you, to build ‘it’.