Loving the intranet - User adoption. Sam Marshall ClearBox

Loving the intranet:Re-thinking employee adoption

ClearBox ConsultingIntranet, SharePoint & Digital Workplace  Strategy  Governance  Implementation  Collaboration  Training www.clearboxconsulting.co.uk @sammarshall

What would get you to cross?

The adoption problem

―Only 13% of IT professionals believe their internal social networks have been a success‖ – Information Week Survey 2011 ―enterprises with several years of Enterprise 2.0 efforts under their belt have failed to reach the tipping point and cross into mainstream adoption of social collaboration‖ – Laurie Buczek ―The big failure of Enterprise 2.0 Social Business‖ Use of social tools gets so far then stalls

80% of organisations with SharePoint continueemailing documents back and forth -- Usamp survey 2010 Only a fraction of SharePoint gets used

―Whenever somebody tells me that the answer is on theintranet my heart sinks. I know I‘ll never find it‖ -- Employee survey response [Anon] In some companies, the intranet is seen as the last resort

intranet team ITBalance of resources given to system vs. adoption

25% office workers bored ‗most of the time‘―...they resort to minor acts of vandalism and stealingpost-it notes for stimulation‖ (it‘s not just an intranet issue)

How should we think about ―Adoption?‖

Adoption goes beyond launch

Not just good content or ease of use

If that‘s all we have, intranets will only ever be inthe background These sound like hygiene factors

Should your intranet be essential? ―People spent twice as long on my intranet‖ Is that good or bad? Nobody cares if your intranet is used apart from you

What matters is that employees are productive

The Benefits Map Single CMS Corp-Wide All employees Single identity Comms see same msg. Social media 2-way comms Employee Less churn ―One‖ channel engagement Organisation Project Single place Flexible project Best people Spaces to collaborate resourcing on a task Time savings Response Customer times faster satisfaction ERP Quicker data Better stock Fewer Dashboard access control outages Benefit Outcome StrategicFeature Capability Goals

Does this mean your employees will care too? intranet team EmployeeNo.... ...and its not as simple as WIIFM

Do happy people work harder? ―we analyzed the 64,000 specific workday events reported in the diaries: of all the events that engage people at work, the single most important — by far — is simply making progress in meaningful work.‖ ―we asked 669 managers from companies around the world to rank five employee motivators in terms of importance, they ranked ―supporting progress‖ dead last. Amabile & Kramer in ―The Progress Principle‖

4 Levels of Adoption (MARS model)

1) Mandated

Mandated - pros & cons Compliance Works best for services Who will enforce? Efficient use of asset Resentment

2) Accepted

Awareness Launch Reminders Induction

Awareness

When to use & why

Removal of negatives Usable Attractive Reliable Accessible Trained Supported Won‘t look foolish Won‘t backfire

Expiry datesOwner nameOwner photoPublishing process Trust and value in content

SCANA Launch

Normal / Legitimised Windows Mobile user iPhone users

nGage analytics

Leaders set example

3 Things that are hard to kill Break old habits

Intercept workflow Make intranet easiest option Accept that change will take timeHarmon.ie example

3) Rewarding

―Drive‖ by Dan Pink

Extrinsic value It can kill the kind very creativity and problem- solving that intranets are there to promote

Gamification Use badges only if they are symbolic of something meaningful Beware of badges becoming extrinsic rewards

Downsides of Gamification ―If a job sucks, it will still suck when you gamify it‖ --JP Rangaswami

Intrinsic value People will be most motivated when they find their own purpose for the intranet

Finding value takes experimentationNationalField designed to hook into valueproposition learned in Facebook

Recognition can be reward enough

4) Stimulating

Autonomy Home workers 20% more productive than office- based colleagues --BT

BYOD40% of students would accept a lower paying job ifthey could choose their work device --Cisco survey 2011

Freedom to choose how to collaborate ‗Friction free‘ collaboration Connecting to the right people Access to information without barriers

―When the company imposed rules prohibitingworkers from blogging about their non-workinterests, work postings dropped. When thecompany allowed workers to post freely, bloggingand reading went up and employees exchangedmore information about both work and play‖ Self-expression

Mastery Learning New ideas Experimentation and curiosity

Communities and networking

Purpose Connection to higher objective Vocation Resilience to setbacks

Connecting employee to outcome

CAFOD example

1. Mandated2. Accepted3. Rewarding4. Stimulating 4 Levels of Adoption (MARS model)

Requirement for expenses1. Mandated system2. Accepted3. Rewarding4. Stimulating 4 Levels of Adoption (MARS model)

Fill in as much as possible1. Mandated from other sources2. Accepted Show % employees3. Rewarding complied4. Stimulating Ensure leader profiles completed 4 Levels of Adoption (MARS model)

Employee of the month1. Mandated2. Accepted Feature profile with any activity3. Rewarding4. Stimulating Show % individual profile complete 4 Levels of Adoption (MARS model)

Connect with like-minded1. Mandated people2. Accepted Get involved as an expert3. Rewarding4. Stimulating Place to express yourself 4 Levels of Adoption (MARS model)

Can you overdo it? People think process intrinsically good and forget about business value (Morten Hansen ‗Collaboration‘) Silos can be powerful ‗Good‘ adoption is not all employees using all tools

ClearBox ConsultingIntranet, SharePoint & Digital Workplace  Strategy  Governance  Implementation  Collaboration  Training www.clearboxconsulting.co.uk @sammarshall

Photo credits: Keyboard: IlaRed www.flickr.com/photos/ilared/3921089604/ Paper planes: Mandy Jansen www.flickr.com/photos/drh/3152118597/sizes/l/in/photostream/ Starburst chain: gesika22 http://www.flickr.com/photos/gesika22/2227186684/ Rocket: t0msk http://www.flickr.com/photos/t0msk/3950637767/sizes/z/in/photostream/ Harmon.ie screenshot copyright www.harmon.ie Badges: drewm http://www.flickr.com/photos/drewm/468436732/sizes/l/in/photostream/ Man using laptop on beach: zzathras777 http://www.flickr.com/photos/zzathras777/2667783619/ Books http://www.flickr.com/photos/bengallagher/4101516350/sizes/l/in/photostream/

Digital Workplace Manifesto1. Work is no longer a place - let me be productive where I choose, but respect my home life too.2. The DW should be a pleasure to use - if it‘s not as good as what I use outside, let me bring it in3. Everything should be geared to helping me do the work that matters. You know who I am - once Im logged in I should get everywhere I need to go with the same profile4. Not everyone is an early-adopter. Give support and guidance to those that need it, but also freedom to learn by playing.5. Let me be myself online - many of my working relationships may be with people I dont get to meet6. I enjoy learning - give me the opportunity to acquire knowledge from outside and in and the chance to use it well7. Work doesnt stop at the firewall - our DW should encompass customers, suppliers and partners8. I work best if I understand why Im doing what I do - let me express my views and Ill listen to yours9. Collaboration only works if we all do it the same way. Ill accept that the best tool is the one we all use

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Loving the intranet - User adoption. Sam Marshall ClearBox

by Sam Marshall on Feb 29, 2012

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Loving the intranet - User adoption. Sam Marshall ClearBox Presentation Transcript