Another Social Media Deck? Really?

Social media is about Free Hugs…

Social Media Source: Brian Solis This slide is meant to be overwhelming. Social media is not this complex. It is actual quite simple.

Source: Dr. Michael Wesch, An Anthropological Introduction to YouTube

Source: Hugh MacLeod

“ The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.” Clay Shirky Source: Clay Shirky, Here Comes Everybody

Definition of “social”: inclined to seek or enjoy companionship People

Definition of “social”: inclined to seek or enjoy companionship Definition of “media”: a medium of cultivation, conveyance, or communication People Communication

Definition of “social”: inclined to seek or enjoy companionship Definition of “media”: a medium of cultivation, conveyance, or communication Definition of “social media”: companionship through communication People Communication

People Communication Digital Digital simply amplifies it

People Communication Digital Social Media Social Media = people communicating online

It is that simple…

Anything online can be social…. because anything can be shared.... and anything can be talked about.

Photo Social Media Platform Social Photo + =

Photo Social Media Platform Social Photo + = What makes it social?

If anything can be shared, then what works? What is the social media strategy? Source: Hugh MacLeod

Source: Greg Verdino, Social Graces

AND IT’S NOT ABOUT THE TECHNOLOGY Image: http://www.gapingvoid.com/ social media strategy = people…. Source: Greg Verdino, Social Graces

Source: Brian Solis, Social Media Manifesto

AND IT’S NOT ABOUT THE TECHNOLOGY Image: http://www.gapingvoid.com/ social media strategy = people listening… Source: Brian Solis, Social Media Manifesto

Because

AND IT’S NOT ABOUT THE TECHNOLOGY Image: http://www.gapingvoid.com/ social media strategy = people listening to relevant communities to learn what they want to do

Source: Henry Jenkens, Convergence Culture

AND IT’S NOT ABOUT THE TECHNOLOGY social media strategy = people listening to relevant communities to learn what they want to do, and then helping them to do it better Source: Henry Jenkens, Convergence Culture

Image: http://www.gapingvoid.com/ social media strategy = people listening to relevant communities to learn what they want to do, and then helping them to do it better Source: David Amano

Image: http://www.gapingvoid.com/ social media strategy = people listening to relevant communities to learn what they want to do, and then helping them to do it better = “one of us” Source: David Amano

Image: http://www.gapingvoid.com/ Source: Mike Arauz It is a process…

Image: http://www.gapingvoid.com/ Imagine the power of being “one of us”. 68% of people trust “other people like themselves” Source: OTX

AND IT’S NOT ABOUT THE TECHNOLOGY “ One of us” may sound lofty but…

Source: Dr. Michael Wesch, An Anthropological Introduction to YouTube Social Media has this power… .

AND IT’S NOT ABOUT THE TECHNOLOGY “ Free Hugs” reached over 27 million people. The scary and astonishing thing: everyone has this ability, everyone is…

… a publisher

… an expert

… a broadcaster

… an editor

… a network

… a critic

… and everyone is syndicated.

AND IT’S NOT ABOUT THE TECHNOLOGY Source: Universal McCain

AND IT’S NOT ABOUT THE TECHNOLOGY