WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?         Evaluation Question 3           Samantha Jewiss
Obtaining Audience FeedbackOnce we had completed our main task of the music video and both the ancillarytasks of the digip...
Our Potential AudienceFrom our first questionnaire during the research and planning stages, we knewthe type of people who ...
Feedback: AudienceBefore we asked questions about our media products, we wanted to get ageneral idea of the background and...
Feedback: Music Video          http://www.youtube.com/watch?feature=player_embedded&v=4Opf7i1hJYgFor our music video, we a...
Feedback: Digipak               http://samjewiss.wordpress.com/2013/04/05/678/For our digipak, we asked our audience to wr...
Feedback: Magazine          Advertisement   http://samjewiss.wordpress.com/2013/04/06/magazine-advertisement-development-d...
ConclusionOverall, our whole media package received positive feedback with 9 saying thatthe products worked well together ...
ConclusionOverall, our whole media package received positive feedback with 9 saying thatthe products worked well together ...
Evaluation 3
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Evaluation 3

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Evaluation 3

  1. 1. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? Evaluation Question 3 Samantha Jewiss
  2. 2. Obtaining Audience FeedbackOnce we had completed our main task of the music video and both the ancillarytasks of the digipak and magazine advertisement, we needed to get ourpotential audience to review and evaluate our work.From getting feedback, we were able to analyse what went well and whatwasn’t as successful. We were able to understand what would work better inthe future if we were do the project again, especially as it was primary researchinto our targeted audience.We asked ten people to watch our music video, look at our digipak andmagazine advertisement and fill out a questionnaire of eleven questions. Thisgave our viewers the opportunity to express their views and opinions in anorganised manner which we could refer to at a later date.
  3. 3. Our Potential AudienceFrom our first questionnaire during the research and planning stages, we knewthe type of people who would be interested in our media products. We involvedthese people within our focus group, as it would show a representation of thosewho would be genuinely interested.Our focus group consisted of: mostly females, between 16 and 20 years of age,living in or near Harlow in full time education or with a part time job.We did however ask two people outside of our target audience to provide adifferent insight into what they thought of our products.Our questionnaire is very open ended, leaving the participants to express theirviews without the limitation of a specific question. They are able to write downtheir thoughts on a topic that my partner and I may not have thought about,therefore widening the extent and depth of our responses.
  4. 4. Feedback: AudienceBefore we asked questions about our media products, we wanted to get ageneral idea of the background and tastes of the focus group. This would helpus identify whether our products suited their interests, as this could affect theresults. We targeted our focus group mainly on our potential audience as theywould be the main consumers, however included a couple of participantsoutside of our target audience to provide a different perspective.7 females, 3 males1 aged 12-16, 7 aged 17 - 21, 2 aged 27+6 listen to acoustic rock, 2 do not listen to acoustic rock, 2 listen to acousticrock occasionally.
  5. 5. Feedback: Music Video http://www.youtube.com/watch?feature=player_embedded&v=4Opf7i1hJYgFor our music video, we asked our audience to write down the strengths and weaknesses ofour product. This will allow us to see what things went well and were effective, in addition towhat could have been improved if we were to do the project again.Strengths: The audience liked the combination of the flashbacks and memories and theparallel editing. It was also mentioned that the combination of shots, more notablyestablishing shots, fit well with the genre and the song choice. Settings/locations were usedeffectively as well as the various costumes and props which added to the verisimilitude ofthe narrative. The two outside of our target audience felt that the content of the narrativesuited the type of music well and was interesting to watch and follow.Weaknesses: The audience felt as if the “build up” and “dramatic” part of the song wherethe chorus is played three times over should have been better portrayed in the narrative.Some argue it is not emotional enough and could have been better directed. Some shotssuch as the indoor fireplace scene had poor lighting and camera angles, so this could beimproved in the future. Some found it hard to depict an actual narrative, and retell whathappened in the video. It was easy to distinguish between flashback and present time,however it was difficult to follow what happened during the present.
  6. 6. Feedback: Digipak http://samjewiss.wordpress.com/2013/04/05/678/For our digipak, we asked our audience to write down the strengths andweaknesses of our product. This will allow us to see what things went well andwere effective, in addition to what could have been improved if we were to dothe project again.Strengths: The style of the digipak is consistent throughout and sepia/vintagecolour scheme works well. The cover is appealing and interesting, and thecamera shot type with the props and background work very well together. Theconventions were followed as the disclaimer at the bottom of the back helpedadd to the verisimilitude, in addition to the website and barcode.Weaknesses: Due to the muted sepia colour tone, some argued it would notstand out on the shelf whereas other said that the tone used fits well with thegenre. Others also felt that the inside of the digipak didn’t look very professionalas they could tell it had been edited, not adding to the verisimilitude.
  7. 7. Feedback: Magazine Advertisement http://samjewiss.wordpress.com/2013/04/06/magazine-advertisement-development-diary/For our magazine advertisement, we asked our audience to write down thestrengths and weaknesses of our product. This will allow us to see what thingswent well and were effective, in addition to what could have been improved ifwe were to do the project again.Strengths: The main image is very effective and appealing, as it is ambiguousand raises curiosity. The use of the reviews and thumbnail help add to thecredibility and are useful at providing a positive and attractive image of thealbum. The thumbnail will help audiences identify the album in store, which wassaid to be helpful.Weaknesses: The font could be improved as it looks bland and is hard to readacross the image. If it was more colourful and bold it would attract moreattention. There could also been links to websites or Facebook pages so peoplecould research more via direct links so that they could find out more about theband and album release.
  8. 8. ConclusionOverall, our whole media package received positive feedback with 9 saying thatthe products worked well together as they followed the same house style andidea of ‘distance’ and ‘journey’.Our music video, digipak and magazine advertisement all received positivefeedback on mise-en-scene elements such as props and costume howeverthere was room for improvement on some camera shot types/angles andlighting used.Using software such as Final Cut Pro and Photoshop, we could improve ourwork by making it more eye catching and appealing yet still trying to portray thegenre of our chosen song.We could try and make our work look more professional by experimenting morewith different techniques and ensuring that our work is the best we can make it.
  9. 9. ConclusionOverall, our whole media package received positive feedback with 9 saying thatthe products worked well together as they followed the same house style andidea of ‘distance’ and ‘journey’.Our music video, digipak and magazine advertisement all received positivefeedback on mise-en-scene elements such as props and costume howeverthere was room for improvement on some camera shot types/angles andlighting used.Using software such as Final Cut Pro and Photoshop, we could improve ourwork by making it more eye catching and appealing yet still trying to portray thegenre of our chosen song.We could try and make our work look more professional by experimenting morewith different techniques and ensuring that our work is the best we can make it.
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