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ENG202- term paper presentation--S- Fashion magazine
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ENG202- term paper presentation--S- Fashion magazine

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it is my business proposition/plan for opening a fashion magazine "S" …

it is my business proposition/plan for opening a fashion magazine "S"

ENG202 term paper for Mr. Khurrum Mallik

Published in: Education, Lifestyle, Business

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Transcript

  • 1. Fashion Magazine Eng 202 Samiya Yesmin 11304043
  • 2. Mission  Garments industry sector  E-magazines  Style guidelines  Fashion critic  To promote Bangladeshi designers  Bangladeshi magazine in the international market.
  • 3. Vision It is the unseen, unforgettable, ultimate accessory of fashion that heralds your arrival and prolongs your departure. ~ Coco Chanel~
  • 4. Management Structure CEO, Editor & Fashion Director IT Director Art Director Publishing Director Marketing Manager Finance Director President
  • 5. Market Analysis  Customers:  Young generation 13-40 year olds, as they are the most active people interested in fashion.  Garments’ owners and managers.  Buyer houses in Bangladesh.  Foreign investors  Market Size
  • 6. Competition  ICE today-- sell out  Mirror magazine– high cultural prospective  Purple-- Persona. Its photography, graphics and art works are appalling.  Vogue India– mostly western apparel  Vogue, Harper’s Bazaar, Elle, marie claire etc.– Western wear and brands promoted only
  • 7. Marketing Plan  Overall Marketing Strategy:  least amount of advertising  To maintain its independence and impartiality  the sale of information and products, contributions, and noncommercial grants.  Pricing:  Very flexible prices  2ootk for hardcopies  170tk for electronic versions of S  Many electronic formats
  • 8. This is only the beginning