ENG202- term paper presentation--S- Fashion magazine
Garments industry sector
To promote Bangladeshi designers
Bangladeshi magazine in the international market.
It is the unseen, unforgettable, ultimate accessory of
fashion that heralds your arrival and prolongs your
~ Coco Chanel~
CEO, Editor &
Young generation 13-40 year olds, as they are the most
active people interested in fashion.
Garments’ owners and managers.
Buyer houses in Bangladesh.
ICE today-- sell out
Mirror magazine– high cultural prospective
Purple-- Persona. Its photography, graphics and
art works are appalling.
Vogue India– mostly western apparel
Vogue, Harper’s Bazaar, Elle, marie claire etc.–
Western wear and brands promoted only
Overall Marketing Strategy:
least amount of advertising
To maintain its independence and impartiality
the sale of information and products, contributions,
and noncommercial grants.
Very flexible prices
2ootk for hardcopies
170tk for electronic versions of S
Many electronic formats