How a Fool Fooled You
aka “How failing is the best thing I ever did”
Sam Ismail

What Saatchi&Saatchi Asked For

What I Came Up With
I wanted to do
something no-
one would think
of and no-one
would believe
was fake..

What I Did With It
I put an auction on
eBay for the job at
Saatchis and
seeded it
shamelessly..

What Happened Without Me
Bloggers started talking
about how Saatchis were
being clever and putting
a job ad on eBay.
I wanted to tell them it
was me, but I didn’t. Good
job as well, because..

Then...
Campaign magazine
emailed ‘Saatchi
Recruitment’ saying
they knew it wasn’t the
‘real’ Saatchi&Saatchi -
so I told them what the
real deal was..