Burying the Banner Ad

Burying The Banner Ad and Getting Your Boogie On

Hi.. samismail.com @samismail Sam Ismail Strategist, Geronimo

A look back..

We’ve gone from this...

To this..

And this..

“[Digital] is the centerpiece of a broader campaign. I think that’s become a real integral part of how we use the web, moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands.” Rob Master Media Director, North America Unilever March 2008

things to keep in mind when getting your digital on..

Discovery..

Text It’s easier than ever to ﬁnd out what people are interested in..

Look everywhere..

Learn..

Listen.. ..LOTS..

So you can..

Give.. fresh.. people.. stuff..

Interaction..

Give people.. something.. to do...

..and never forget this about the line.. ..between ‘online’ and ‘real life’..

There isn’t one.. Boom!

Sharing..

Make it spreadable.. but remember..

Calling something viral.. doesn’t make it viral..

Facts don’t spread.. ..but stories do..

So give people a story..

Connection..

Find your fans..

Give them a reason to invest their.. time.. money.. attention..

Connect with fans, give them a reason to invest.. ..and you’ll always win.. NIN’s Ghosts I-IV was the best selling album on Amazon.com, when it was being given away for free by NIN themselves. Why? NIN were giving fans chance to pay for things that money couldn’t buy before, personal concerts, studio notes etc

Stay On-point..

Context is everything..

someone will ﬁnd out.. (This is the Internet)

Be.. and honest..

..So those 5 things again are..

Discovery Interaction Sharing Connection On-Point

Which can only lead to..

(Boogie Marketing is Awesome)

Great, but what does this MEAN?

http://www.flickr.com/photos/35014792@N00 http://www.flickr.com/photos/adulau http://www.flickr.com/photos/clappstar/ http://www.flickr.com/photos/funadium/ http://www.flickr.com/photos/lunadirimmel http://www.flickr.com/photos/marfis75 http://www.flickr.com/photos/n-ino/ http://www.flickr.com/photos/nicklebean http://www.flickr.com/photos/pargon http://www.flickr.com/photos/seandreilinger http://www.flickr.com/photos/stuckincustoms http://www.flickr.com/photos/sukhgill http://www.flickr.com/photos/thegarlands http://www.flickr.com/photos/thomwatson/ http://www.flickr.com/photos/vascellari http://www.flickr.com/photos/westm http://www.flickr.com/photos/whoisstan http://www.flickr.com/photos/wiccked http://www.flickr.com/photos/will-lion/ http://www.flickr.com/photos/zieak/ ayasha-alghas.blogspot.com/ kedariyer.com/ nin.com/ paulisakson.typepad.com/ Special thanks to Eaon ʻThe Bossʼ Pritchard.. http://eaonpritchard.blogspot.com/ ..and Marcus ʻThe Shopkeeperʼ Brown http://andasifbymagic.com

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Burying the Banner Ad

by Sam Ismail

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