Presentation For Game Loft
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Presentation For Game Loft



Marketing Actions Taken By GameLoft Inc. to develop Sales and Brand in India

Marketing Actions Taken By GameLoft Inc. to develop Sales and Brand in India



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    Presentation For Game Loft Presentation For Game Loft Presentation Transcript

    • Presented By: Samir Anand
    • Executive Summary
      • Market:
      • Indian gaming industry is valued at INR 300 bn in 2008 and is expected to reach INR 500 bn by 2012
      • Outsourced services constitute 75% of the market
      • The market comprises of four segments - Mobile , Online , Console and PC
      • Mobile gaming is the largest segment with 70% share in 2008
      • Swot Analysis:
      Samir Anand Strengths Weakness Opportunity Threat – Increase in disposable income – Favorable Demographics – Cost competitiveness – Increasing PC penetration – Proliferation of Internet – Increasing Mobile Penetration and growth in MVAS market – Broadband Quality – High Piracy – Manpower Management – High Duty rates in Consoles – Handset compatibility – Revenue sharing issues in mobile gaming – Merchandizing – Mobile Gaming – Simulation – Video Interactive – Web Environment – Competition from Taiwan, Philippines, Korea, China – Ever changing technology – Lack of awareness
    • Contd …
      • Trends :
      • Creation of gaming zones/ Organized Cyber Café chains
      • Rise in Popularity of Massively Multiplayer Online Game (MMOGs)
      • Localization of games/content
      • New payment mechanisms
      • Competition :
      • Major clients for Indian gaming firms include game publishers, console makers , telecom
      • operators and gaming portals
      • Online segment includes online gaming portals
      • Console segment comprises of gaming console makers
      • PC gaming segment comprises of game publishers
      Samir Anand
    • Suggestions
      • Maintain Excellent Networking, Connectivity and relationship with all Telecom/Vas Operators.
      • More work should be done in pre- and post-production and the industry should move ahead in creative and artistic skills.
      • Dominating Presence in Retail Market
        • Making Tie Ups with various Retail Chains/houses in India where the footfalls of the young consumer group is more.
      • Find out various sponsors(Corporate Houses) to support various Campaigns.
      • Coming Up with various Promotional Plans as per the Indian Consumer Group’s Mentality to get noticed in their minds.
      • Run Various Ad Campaigns;
        • SMS Marketing (Within a Specific Age Group)
        • Print Media
        • Internet/Online Marketing
        • Road Shows
        • Run Prize/Award based Competitions in various School/Colleges
        • Setting Up Kiosks/Knops at common places
        • To Participate in various Trade Fairs and even also conduct Fairs (Game Fairs)
      Samir Anand
    • Contd…
      • Making Tie Ups with various Play Schools (Kids), so that they can introduce Gameloft’s games within their service package which they offer to the children/kids.
      • Making Tie Ups with various Play Houses/Stations (locally based) to introduce Gameloft’s games with their offerings.
      • Introducing some discounting offers/winning coupon based offers for the purchase of games.
      • Creating more awareness about online/internet based games as well for the mobile games (as mobile games are these days most popularly and conveniently considered for games as it is always with the user and in India its presence is at the hugest stage, no matter is there with the demographics regarding this ).
      • Moreover, creating more awareness about the flash/realplayer games would also be helpful.
      • Also games related with Bollywood/Hollywood should also be given light.
      • Client Servicing and Post Sale Service will also give an added advantage to win the faith and satisfaction of the customers.
      Samir Anand
    • Thank You Samir Anand