Uses widely-recognized name for good causes including: Charities Raising Awareness Promoting Ethical Practices
Breast Cancer AwarenessZale’s carries products designed specifically to raise money for the Susan G. Komen Foundation.
The Shared Heart CollectionA product line dedicated to raising money for Autism Speaks.
Zale’s refuses to take part inmining, purchasing or sellingof conflict diamonds.
KPCS WarrantyEnsures Zale’s is purchasing diamonds sourced by ethical practices
Conclusion• Kay and Zale’s strive to earn the trust of the community by donating to charities and engaging in ethical business practices that ensure the best possible consumer and employee experience.• Kay and Zale’s seeks to promote and continue to develop responsible social and environmental and ethical business standards in all of their retail stores.• Through this study, the main cultural element to emerge was the element of values. Both Zale’s and Kay are involved in value-related behaviors, which show the customers and community as a whole where they stand. The success of both companies can be attributed to these values.• Resistance to domination is supported by both companies through the practice of refusing to buy or sell conflict diamonds, decreasing the demand for them. Even though both companies are subject to higher diamond prices and fewer options, thus having to have higher costs, they will not let those with power dominate those without power for financial gain.• This study has proven valuable in showing the way in which organizational communication can impact businesses and communities.
References• Kay Jewelers. (2012a). About Kay Jewelers. Retrieved September 21, 2012 from www.kay.com/lwp/wcm/connect/Kay/Customer+Service/About+Kay+Jeweler s/.• Kay Jewelers. (2012b). Important Consumer Information. Retrieved September 21, 2012 from https://www.kay.com/lwp/wcm/connect/Kay/Customer+Service/Important+ Consumer+In formation/.• Kay Jewelers. (2012f). St Jude Children’s Research Hospital & Kay. Retrieved September 21, 2012 from https://www.kay.com/lwp/wcm/connect/Kay/Customer+Service/Help+Save + Children%27s+lives/• Zale Corporation. (2012a). About Zale Corporation. Retrieved October 26, 2012 from http:// www.zalecorp.com/communityprogramdetails.aspx.• Zale Corporation (2012b).Our Conflict Diamond Policy. Retrieved October 26, 2012 from http://www.zales.com/corp/index.jsp?page=conflictdiamonds.