Innovation 5Vadodara Traffic Educational Trust (VTET) By Mr. Yogesh Patel Team Name: BizDom Kunwarbir Singh Anjali Abhishek Mandloi Samir Prakash
The Beginning Mr. Yogesh Patel (ex-armyman) is a dealer of TVS motors in Vadodara He believed that to build a brand, it was necessary to engage people at grass root level His experience tells him that better brand image can be formed if people associate and remember it for long term Therefore he started using TVS marketing revenue for innovative and socially good campaigns This lead to the establishment of Vadodara Traffic Educational Trust (VTET)
The Problem Stagnant number of roads in the city Rapid growth of vehicles in recent times It is estimated that in 2008 Vadodara had 5Lakh vehicles but nearly same number of roads asin 90’s Shortage of traffic police and parking space
Vadodara in 2008 Same street but with no space for pedestrian and parking
Need of hourBased on the number of junctions in Vadodara, thecity needs 529 personnel to manage andadministrator traffic (Considering 20% on leave, the actual number is647 personnel)However, at present total manpower available is267; effectively bringing working traffic police to 100
The SolutionTo make volunteer based traffic brigade
The Solution - 2 This problem was solved by establishing Vadodara Traffic Educational Trust (VTET), a pseudonym for Volunteer Traffic Brigade VTET objectives include – Enforcement: To support police in traffic regulation Education: To create awareness about traffic rules and regulations amongst citizens Engineering: To build a strong traffic engineering system
Role of VTETVTET ensures Administrative functions Financial functions Supervision (to stop unethical practice)VTET does not enforce traffic rules but assistspolice in managing traffic rules and regulations
Role of VTET -2 To offer permanent solution and prevent accident and losses due to poor diving and ignorance of traffic rules by drivers and pedestrians. To make Vadodara better place to move
VTET Success Story In first phase, more than 1000 people applied for 300 vacancies. In second phase, there were 700 applicants for 150 vacancies Nearly 60% of the applicants belong to tribal category Active participation from women candidate(Woman volunteers prove more effective than theirmale counterparts because violators do not arguewith women)
SWOT Analysis Strengths Weakness Opportunities Threats•VTET volunteers are •Volunteers cannot issue •Same model can be •Volunteer retention - more effective than challan and hence copied for other system They go for job in regular traffic police in people refuse listening like crowd management security services managing traffic because them •Recruitment of • Administrative problem of better training •Localities often break volunteers into main • Authoritative problem - small rules in their area traffic police possible clashes and then try using their • Inculsion of lower between volunteer and contacts to escape law section of society police personnel •Politicians try to intrude • Bribing - into the system Volunteers start forging
Environmental Sustainability If we observe this model very minutely we find that it conserves energy on the basic level i.e. properly managed traffic reduces vehicle fuel consumption and produces less pollution. the model also tend to reduce tear-and-wear of vehicle and traffic equipment. On the man power side, this model provides opportunity for backward classes and unemployed youth to connect with the main society As their is always dire need of traffic personnel and increase in vehicular traffic, the model is very sustainable
Impact on Stakeholders Volunteers - they are awarded allowance and rewards. Mainstreaming of tribal Police - Additional help Commuters - They learn traffic rules and regulations Govt - It can focus on other needs of society
Social Equity Focus There are no ranks in traffic brigade except trustee hierarchy. Volunteers belong to different strata of society but mostly from tribal areas. Its excellent model for up-liftment of backward classes economically and socially.
Scalability Some volunteer/trustee PPP model can be replicated in other areas in other cities. It cannot grow vertically but horizontally
Can this be next practice? Similar PPP models are in operation for other projects but they lack society involvement This model is excellent in terms of social inclusion and imperative for todays city needs. We believe this can be the next practice and should be followed all over India.