Design Challenge:
How can we design a
product and or service in
partnership with a local
organization to increase
their social impact?
this challenge will be redefined according to each project

:Timeline

participate
observe
compare
interview
draw your job
Who to talk to
November 4th
How to gain empathy
How to capture stories
:We are- HEAR

observe
putting yourself in someone’s
shoes enables you to get beyond
what people say to what they think
and feel

interview
Open Specific
Go Broad
Probe Deep

draw your job
*note- drawing in a group setting might change the
results due to peer pressure and feeling the need to
meet expectations.
:gain insight through reflection

DELIVER
-Identify Required
Resources
-Create Implemen-
tation Plan
-Scope out Finan-
cial Sustainability
CREATE
-Making sense of data
November 4th November 20th December 11th
-Identifying Patterns
-Defining Opportunities
-Creating Solutions
:Where we’re going

participate
opportunity identification
observe
interview build a team brainstorm
synthesize prototype
draw your job
November 4th November 20th December 11th
:Where we’re going

synthesize
Identify Patterns:
This process can be messy and difficult at times, but ultimately very rewarding.
Gather your notes, photos, any artifacts, interviews, mind maps and research.
Put them on the WALL.
Extract Key Insights- What are the unexpected things that make you sit up and pay attention ?
Select Key Information
Aggregate Big Thoughts
Work at Same Level
Find Themes- What are the commonalities, differences and relationships between pieces of information ?
Look for categories and buckets
Consider the relationship between categories
Group and Re-Group
Get input from the team

Recruit a Team
Build a Team
-select a diverse group of
participants( )
benefactors and organizers. Gauge interest and respect time.
-establish a SPACE to work
-create deadlines

Opportunity Identification
Opportunity Identification
-Re articulation of a problem or need in a generative, future
facing way.
-An opportunity is not a solution. Rather it suggests more
than one solution. It defines a space of possibility in which
to generate solutions.
-Ask yourself,
HOW MIGHT WE...?

Brainstorm Brainstorm
Defer Judgement
Encourage Wild Ideas
Build on the ideas of others
Stay focused on topic
Be visual
One conversation at a time
Go for quantity.

Prototype
Prototype
BuIlD TO THInK
ROuGH, RAPID, RIGHT
AnSWER quESTIOnS
GET FEEDBACK
ITERATE

DELIVER
-Identify Required Resources
-Create Implementation Plan
-Scope out Financial Sustainability
participate
opportunity identification
observe
interview build a team brainstorm
synthesize prototype
draw your job
November 4th November 20th December 11th
:Where we’re going

HEAR CREATE DELIVER
-Making sense of data -Identify Required
Who to talk to
Resources
-Identifying Patterns
How to gain empathy -Create Implemen-
-Defining Opportunities tation Plan
How to capture stories
-Creating Solutions -Scope out Finan-
cial Sustainability
participate
opportunity identification
observe
interview build a team brainstorm
synthesize prototype
draw your job
November 4th November 20th December 11th