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The effect social class vs income class on consumer behavior decided (1)
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The effect social class vs income class on consumer behavior decided (1)

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The effect social class vs income class on consumer behavior decided (1) The effect social class vs income class on consumer behavior decided (1) Presentation Transcript

  • THE EFFECT; SOCIAL CLASS V/S INCOME CLASS ON CONSUMER BEHAVIOR!
    • Presenters:
      • SAMINA BUTT
      • ANUM ZAHID
      • AYESHA TARIQ
      • MBA-4B
  • AGENDA INTRODUCTION HYPOTHESIS OBJECTIVE OF STUDY RESEARCH DESIGN DATA COLLECTION SAMPLING GRAPHS FINDINGS CONCLUSION
  • INTRODUCTION:
    • CONSUMER BUYING
    • BEHAVIOUR
    • SOCIAL ECONOMIC
    • CLASS
    • INCOME CLASS
  • HYPOTHESIS CHP: 1&5 - Social Economic Class has a more profound effect on the consumer buying behavior as compared to Income Class.
  • FOCUS OF THE STUDY:
    • To identify the Social Economic Class Groups
    • To identify the Income Class Groups
    • To determine if Social Economic Class affects consumer buying behavior more as compared to Income Class
    CHP: 1&5 -
  • RESEARCH DESIGN:
    • PURPOSE OF STUDY: Descriptive Study/ Hypothesis Testing
    • TYPE OF INVESTIGATION: Correlational Study
    • STUDY SETTING: Non Contrived Setting (Field Study)
    • UNIT OF ANALYSIS: Groups
  • DATA COLLECTION: CHP: 1&5 -
    • TYPE OF DATA: Primary Data and Secondary Data
    • DATA COLLECTION METHODS:
    • Structured Interviews
    • Questionnaires (Personally Administered)
    • Questionnaires (Mailed)
    • Unstructured Observational Studies
  • SAMPLING METHOD: CHP: 1&5 -
    • PROBABILITY SAMPLING:
    • Simple Random Sampling
  • GRAPHS CHP: 1&5 - Attached Excel Sheet
  • FINDINGS AND CONCLUSION
    • To be presented during presentation session as it is totally dependent on graphs
    CHP: 1&5 -
  •