The effect social class vs income class on consumer behavior decided (1)

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The effect social class vs income class on consumer behavior decided (1)

  1. 1. THE EFFECT; SOCIAL CLASS V/S INCOME CLASS ON CONSUMER BEHAVIOR! <ul><li>Presenters: </li></ul><ul><ul><li>SAMINA BUTT </li></ul></ul><ul><ul><li>ANUM ZAHID </li></ul></ul><ul><ul><li>AYESHA TARIQ </li></ul></ul><ul><ul><li>MBA-4B </li></ul></ul>
  2. 2. AGENDA INTRODUCTION HYPOTHESIS OBJECTIVE OF STUDY RESEARCH DESIGN DATA COLLECTION SAMPLING GRAPHS FINDINGS CONCLUSION
  3. 3. INTRODUCTION: <ul><li>CONSUMER BUYING </li></ul><ul><li>BEHAVIOUR </li></ul><ul><li>SOCIAL ECONOMIC </li></ul><ul><li>CLASS </li></ul><ul><li>INCOME CLASS </li></ul>
  4. 4. HYPOTHESIS CHP: 1&5 - Social Economic Class has a more profound effect on the consumer buying behavior as compared to Income Class.
  5. 5. FOCUS OF THE STUDY: <ul><li>To identify the Social Economic Class Groups </li></ul><ul><li>To identify the Income Class Groups </li></ul><ul><li>To determine if Social Economic Class affects consumer buying behavior more as compared to Income Class </li></ul>CHP: 1&5 -
  6. 6. RESEARCH DESIGN: <ul><li>PURPOSE OF STUDY: Descriptive Study/ Hypothesis Testing </li></ul><ul><li>TYPE OF INVESTIGATION: Correlational Study </li></ul><ul><li>STUDY SETTING: Non Contrived Setting (Field Study) </li></ul><ul><li>UNIT OF ANALYSIS: Groups </li></ul>
  7. 7. DATA COLLECTION: CHP: 1&5 - <ul><li>TYPE OF DATA: Primary Data and Secondary Data </li></ul><ul><li>DATA COLLECTION METHODS: </li></ul><ul><li>Structured Interviews </li></ul><ul><li>Questionnaires (Personally Administered) </li></ul><ul><li>Questionnaires (Mailed) </li></ul><ul><li>Unstructured Observational Studies </li></ul>
  8. 8. SAMPLING METHOD: CHP: 1&5 - <ul><li>PROBABILITY SAMPLING: </li></ul><ul><li>Simple Random Sampling </li></ul>
  9. 9. GRAPHS CHP: 1&5 - Attached Excel Sheet
  10. 10. FINDINGS AND CONCLUSION <ul><li>To be presented during presentation session as it is totally dependent on graphs </li></ul>CHP: 1&5 -

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