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ITP / SED Day 3

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The third day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/ ...

The third day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/

Contents: design principles and drivers

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  • 1. 03 Strategy & Experience Design ITP 2011 Aalto University School of Economics Sami Niemelä Creative Director, Nordkapp sami.niemela@gmail.com @samin — www.nordkapp.fi — @NordkappThursday, June 9, 2011
  • 2. Mag+ http://vimeo.com/8217311Thursday, June 9, 2011
  • 3. Mag+ http://vimeo.com/8217311Thursday, June 9, 2011
  • 4. Design PrinciplesThursday, June 9, 2011
  • 5. Thursday, June 9, 2011
  • 6. TITLE DESIGN DRIVERS TO CONCEPTS FROM TEXT User data & Design principles Scenarios & individual drivers Concepts D1 User 1 D2 Fulfilling User 2 C1 Clustering D3 User 3 D4 C2 User 4 Business & enviroment C3 D5 D6 Analysis & selection D7Thursday, June 9, 2011
  • 7. Design for people, not the system.Thursday, June 9, 2011
  • 8. Thursday, June 9, 2011
  • 9. Thursday, June 9, 2011
  • 10. A Design Principle is a high-level concept that guides your desing process. It sets a direction and a goal to reach out to. e.g. “Support one hand use”Thursday, June 9, 2011
  • 11. Design Drivers are more persona- based, and make your work tick by setting the tone of your daily decisions e.g. “Simplicity”Thursday, June 9, 2011
  • 12. Title TextThursday, June 9, 2011
  • 13. Draw a concept map of your persona’s main possible drivers 30 MINUTESThursday, June 9, 2011
  • 14. Thursday, June 9, 2011
  • 15. On a sheets of flipboard paper, sketch as many tentative principles as you can. Write them into a short and concise sentence. 45 MINUTESThursday, June 9, 2011
  • 16. Of previous list, pick your final design principles (apprx 3-7) 15 WHERE? sami.niemela@gmail.com w/ title “SED Principles and Drivers” MINUTES print out a copy for thursday, hang it on the wall.Thursday, June 9, 2011
  • 17. DESIGN PRINCIPLESThursday, June 9, 2011
  • 18. Customer JourneysThursday, June 9, 2011
  • 19. Journeys consist of touchpoints, moments of interaction along the wayThursday, June 9, 2011
  • 20. TOUCHPOINTS http://kipworks.com/upmc_holisticbook.pdfThursday, June 9, 2011
  • 21. SELECT A PLAN CREATE AN ACCOUBT DOWNLOAD USE UPGRADE …Thursday, June 9, 2011
  • 22. PURCHASE UNBOX INSTALL SELECT A GAME PLAY UPGRADE GEARThursday, June 9, 2011
  • 23. Scenario is a series of touchpoints, a flow put into a context. e.g. “Lisa applies for a new drivers licence.”Thursday, June 9, 2011
  • 24. Let’s practice;Thursday, June 9, 2011
  • 25. What are they key touchpoints for your personas along their journey? 45 MINUTESThursday, June 9, 2011
  • 26. http://www.servicedesigntools.org/tools/8Thursday, June 9, 2011
  • 27. Document your work: personas, design principles and touchpoints. FRI WHERE? sami.niemela@gmail.com w/ title “GROUPNAME Persona ” HOMEWORK print out a copy, hang it on the wall.Thursday, June 9, 2011
  • 28. Q&A!Thursday, June 9, 2011
  • 29. The End— see you tomorrow at 10 amThursday, June 9, 2011