ITP / SED Day 3

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The third day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/

Contents: design principles and drivers

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ITP / SED Day 3

  1. 1. — www.nordkapp.fi — @Nordkapp Strategy & Experience Design ITP 2011 Aalto University School of Economics Sami Niemelä Creative Director,Nordkapp sami.niemela@gmail.com @samin 03 Thursday, June 9, 2011
  2. 2. http://vimeo.com/8217311 Mag+ Thursday, June 9, 2011
  3. 3. http://vimeo.com/8217311 Mag+ Thursday, June 9, 2011
  4. 4. Design Principles Thursday, June 9, 2011
  5. 5. Thursday, June 9, 2011
  6. 6. TITLE TEXTFROM DESIGN DRIVERS TO CONCEPTS User data & individual drivers User 1 User 2 User 3 User 4 Design principles D1 D2 D3 D4 D5 D6 D7 Clustering Business & enviroment Analysis & selection Scenarios & Concepts C1 C2 C3 Fulfilling Thursday, June 9, 2011
  7. 7. Design for people, not the system. Thursday, June 9, 2011
  8. 8. Thursday, June 9, 2011
  9. 9. Thursday, June 9, 2011
  10. 10. A Design Principle is a high-level concept that guides your desing process.It sets a direction and a goal to reach out to. e.g.“Support one hand use” Thursday, June 9, 2011
  11. 11. Design Drivers are more persona- based,and make your work tick by setting the tone of your daily decisions e.g.“Simplicity” Thursday, June 9, 2011
  12. 12. TitleText Thursday, June 9, 2011
  13. 13. Draw a concept map of your persona’s main possible drivers 30MINUTES Thursday, June 9, 2011
  14. 14. Thursday, June 9, 2011
  15. 15. On a sheets of flipboard paper, sketch as many tentative principles as you can.Write them into a short and concise sentence. 45MINUTES Thursday, June 9, 2011
  16. 16. Of previous list,pick your final design principles (apprx 3-7) 15MINUTES WHERE? sami.niemela@gmail.com w/ title“SED Principles and Drivers” print out a copy for thursday,hang it on the wall. Thursday, June 9, 2011
  17. 17. DESIGN PRINCIPLES Thursday, June 9, 2011
  18. 18. Customer Journeys Thursday, June 9, 2011
  19. 19. Journeys consist of touchpoints, moments of interaction along the way Thursday, June 9, 2011
  20. 20. TOUCHPOINTS http://kipworks.com/upmc_holisticbook.pdf Thursday, June 9, 2011
  21. 21. SELECT A PLAN CREATE AN ACCOUBT DOWNLOAD USE UPGRADE … Thursday, June 9, 2011
  22. 22. PURCHASE UNBOX INSTALL SELECT A GAME PLAY UPGRADE GEAR Thursday, June 9, 2011
  23. 23. Scenario is a series of touchpoints, a flow put into a context. e.g.“Lisa applies for a new drivers licence.” Thursday, June 9, 2011
  24. 24. Let’s practice; Thursday, June 9, 2011
  25. 25. What are they key touchpoints for your personas along their journey? 45MINUTES Thursday, June 9, 2011
  26. 26. http://www.servicedesigntools.org/tools/8 Thursday, June 9, 2011
  27. 27. Document your work: personas, design principles and touchpoints. FRIHOMEWORK WHERE? sami.niemela@gmail.com w/ title“GROUPNAME Persona ” print out a copy,hang it on the wall. Thursday, June 9, 2011
  28. 28. Q&A! Thursday, June 9, 2011
  29. 29. The End— see you tomorrow at 10 am Thursday, June 9, 2011

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