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ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
ITP / SED Day 3
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ITP / SED Day 3

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The third day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/ …

The third day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/

Contents: design principles and drivers

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  • 1. — www.nordkapp.fi — @Nordkapp Strategy & Experience Design ITP 2011 Aalto University School of Economics Sami Niemelä Creative Director,Nordkapp sami.niemela@gmail.com @samin 03 Thursday, June 9, 2011
  • 2. http://vimeo.com/8217311 Mag+ Thursday, June 9, 2011
  • 3. http://vimeo.com/8217311 Mag+ Thursday, June 9, 2011
  • 4. Design Principles Thursday, June 9, 2011
  • 5. Thursday, June 9, 2011
  • 6. TITLE TEXTFROM DESIGN DRIVERS TO CONCEPTS User data & individual drivers User 1 User 2 User 3 User 4 Design principles D1 D2 D3 D4 D5 D6 D7 Clustering Business & enviroment Analysis & selection Scenarios & Concepts C1 C2 C3 Fulfilling Thursday, June 9, 2011
  • 7. Design for people, not the system. Thursday, June 9, 2011
  • 8. Thursday, June 9, 2011
  • 9. Thursday, June 9, 2011
  • 10. A Design Principle is a high-level concept that guides your desing process.It sets a direction and a goal to reach out to. e.g.“Support one hand use” Thursday, June 9, 2011
  • 11. Design Drivers are more persona- based,and make your work tick by setting the tone of your daily decisions e.g.“Simplicity” Thursday, June 9, 2011
  • 12. TitleText Thursday, June 9, 2011
  • 13. Draw a concept map of your persona’s main possible drivers 30MINUTES Thursday, June 9, 2011
  • 14. Thursday, June 9, 2011
  • 15. On a sheets of flipboard paper, sketch as many tentative principles as you can.Write them into a short and concise sentence. 45MINUTES Thursday, June 9, 2011
  • 16. Of previous list,pick your final design principles (apprx 3-7) 15MINUTES WHERE? sami.niemela@gmail.com w/ title“SED Principles and Drivers” print out a copy for thursday,hang it on the wall. Thursday, June 9, 2011
  • 17. DESIGN PRINCIPLES Thursday, June 9, 2011
  • 18. Customer Journeys Thursday, June 9, 2011
  • 19. Journeys consist of touchpoints, moments of interaction along the way Thursday, June 9, 2011
  • 20. TOUCHPOINTS http://kipworks.com/upmc_holisticbook.pdf Thursday, June 9, 2011
  • 21. SELECT A PLAN CREATE AN ACCOUBT DOWNLOAD USE UPGRADE … Thursday, June 9, 2011
  • 22. PURCHASE UNBOX INSTALL SELECT A GAME PLAY UPGRADE GEAR Thursday, June 9, 2011
  • 23. Scenario is a series of touchpoints, a flow put into a context. e.g.“Lisa applies for a new drivers licence.” Thursday, June 9, 2011
  • 24. Let’s practice; Thursday, June 9, 2011
  • 25. What are they key touchpoints for your personas along their journey? 45MINUTES Thursday, June 9, 2011
  • 26. http://www.servicedesigntools.org/tools/8 Thursday, June 9, 2011
  • 27. Document your work: personas, design principles and touchpoints. FRIHOMEWORK WHERE? sami.niemela@gmail.com w/ title“GROUPNAME Persona ” print out a copy,hang it on the wall. Thursday, June 9, 2011
  • 28. Q&A! Thursday, June 9, 2011
  • 29. The End— see you tomorrow at 10 am Thursday, June 9, 2011

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