ITP / SED Day 4

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Fourth day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/

Contents: Scenarios,

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ITP / SED Day 4

  1. 1. 04 Strategy & Experience Design ITP 2011 Aalto University School of Economics Sami Niemelä Creative Director, Nordkapp sami.niemela@gmail.com @samin — www.nordkapp.fi — @NordkappFriday, June 10, 2011
  2. 2. Today —Scenarios —Concept design and ideation — www.nordkapp.fi — @NordkappFriday, June 10, 2011
  3. 3. ScenariosFriday, June 10, 2011
  4. 4. http://vimeo.com/14939329Friday, June 10, 2011
  5. 5. http://research.nokia.com/morphFriday, June 10, 2011
  6. 6. http://research.nokia.com/morphFriday, June 10, 2011
  7. 7. Scenarios are stories put in context. They are about the future and how things should work. e.g. “Future of insurance”Friday, June 10, 2011
  8. 8. Scenarios help to iterate and communicate of the main use cases.Friday, June 10, 2011
  9. 9. — Functionalities, but not details — Interesting details + sidetracks — How things feel — How they are perceivedFriday, June 10, 2011
  10. 10. Build your touchpoints into a scenario that supports the work so far. Write, draw, sketch– anything goes. 45 MINUTESFriday, June 10, 2011
  11. 11. Concept DesignFriday, June 10, 2011
  12. 12. Step 1: 100 ideas on “How could we make Helsinki a more bike-friendly city?” 30 MINUTESFriday, June 10, 2011
  13. 13. Step 2: Voting. Everyone has 3 votes to use 15 MINUTESFriday, June 10, 2011
  14. 14. Step 3: Each group chooses a concept, and draws it out: What, to whom, why and how? 30 MINUTESFriday, June 10, 2011
  15. 15. Document your work: add the scenarios to what you’ve done so far. TUE WHERE? sami.niemela@gmail.com w/ title “GROUPNAME Scenarios ” HOMEWORK print out a copy, hang it on the wall.Friday, June 10, 2011
  16. 16. Q&A!Friday, June 10, 2011
  17. 17. thanks— see you next month!Friday, June 10, 2011

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