ITP / SED Day 1
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ITP / SED Day 1

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First day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/ ...

First day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/

Contents: Introduction, about the course, what is design and experience made of?

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ITP / SED Day 1 ITP / SED Day 1 Presentation Transcript

  • 01 Strategy & Experience Design ITP 2011 Aalto University School of Economics Sami Niemelä Creative Director, Nordkapp sami.niemela@gmail.com @samin — www.nordkapp.fi — @NordkappTuesday, June 7, 2011
  • ABOUT ME/ Hello!Tuesday, June 7, 2011
  • TODAY — Introductions — About SED — What is Design? — Case StudiesTuesday, June 7, 2011
  • /ABOUT ME Current work Studies Past work Talks / Teaching … 97 98 99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 + 2000-02 2005-07 Alma Media Nokia Design FI/UK 1999-2002 Poko Rekords 2003 Luxus Nordkapp 2004-05 Nine Yards Design 1997+ Freelance 1998-2002 2004 - Lecturing Strategy and BA (Interactive Design) at TTVO Experience Design at Aalto 2011 1996 TAMK University Business School 2010 Cognitive UX-Lx Cities Berlin 1998 IOM Lisbon 2011 PLAYFUL ’11 LondonTuesday, June 7, 2011
  • HELLO, WE ARE NORDKAPP.Tuesday, June 7, 2011
  • OFFERING Sensemaking Concept Design Interface Design We make sense of your We use human centric design We deliver visual design, business challenges through to innovate meaningful and interaction design and design by finding the right viable concepts that people will experience design for questions. love to have and use. interfaces, services, interactive environments and physical Deliverables: Design thinking, system design, Deliverables: Low-to-high fidelity concepts for personas, strategic frameworks and business design. products, services and platforms objects. Deliverables: Interfaces, graphics, prototypes and services for mobile, touch, web and urban informatics.Tuesday, June 7, 2011
  • TITLE TEXT DESIGN PROJECT OUR TYPICALTuesday, June 7, 2011
  • OUR DESIGN FRAMEWORK I Analysis & Insight II Concept Design III Detailed Design IV ImplementationTuesday, June 7, 2011
  • HELSINKI http://www.ixda.org/Tuesday, June 7, 2011
  • About SEDTuesday, June 7, 2011
  • GOALS In three weeks, you will learn how to design real products and services for real people.Tuesday, June 7, 2011
  • RULES + HYGIENETuesday, June 7, 2011
  • RULES + HYGIENE — Participation is mandatory.Tuesday, June 7, 2011
  • RULES + HYGIENE — Participation is mandatory. — Being here = passing the courseTuesday, June 7, 2011
  • RULES + HYGIENE — Participation is mandatory. — Being here = passing the course — ALL group and individual assignments are required to pass.Tuesday, June 7, 2011
  • RULES + HYGIENE — Participation is mandatory. — Being here = passing the course — ALL group and individual assignments are required to pass. —Start at 9Tuesday, June 7, 2011
  • RULES + HYGIENE — Participation is mandatory. — Being here = passing the course — ALL group and individual assignments are required to pass. —Start at 9 — break at 11Tuesday, June 7, 2011
  • RULES + HYGIENE — Participation is mandatory. — Being here = passing the course — ALL group and individual assignments are required to pass. —Start at 9 — break at 11 — finish 12:30-ish.Tuesday, June 7, 2011
  • SCHEDULE WK 1 Monday Tuesday Thursday Friday Introduction Who are our What are we What’s the customers? doing? story we’re telling? • You are here — Design deliverables — Design Principles — Design Drivers — Customer journey — Personas — Touchpoints — ScenariosTuesday, June 7, 2011
  • SCHEDULE WK2 Monday Tuesday Thursday Friday Graphic Interaction Design Detailed Design Design Review + Design workshop — Typography — Information — Visual Design 101 Architecture — per project group — content TBA — UX Flows — per project groupTuesday, June 7, 2011
  • SCHEDULE WK3 Monday Tuesday Thursday Friday Design Studio work: Studio work: Final Review Iteration & Iteration & Presentation Improvement Improvement on DesignTuesday, June 7, 2011
  • WEEK 1 The basics; human centric design, design research, making strategy tangible…Tuesday, June 7, 2011
  • WEEK 2 Getting more concrete; design as a craft, fleshing out the details…Tuesday, June 7, 2011
  • WEEK 3 90% hands-on, tackling design challenges and having daily design reviews.Tuesday, June 7, 2011
  • (Probably) not what you’ve used to.Tuesday, June 7, 2011
  • Modern design as it should be done. Studio work, hands-on iteration, co-creation, reviews, assignments, and so forth.Tuesday, June 7, 2011
  • HOW?Tuesday, June 7, 2011
  • HOW? — Think out loudTuesday, June 7, 2011
  • HOW? — Think out loud — Post everything on the wall: on computer, it’s invisibleTuesday, June 7, 2011
  • HOW? — Think out loud — Post everything on the wall: on computer, it’s invisible — Try out things and failTuesday, June 7, 2011
  • HOW? — Think out loud — Post everything on the wall: on computer, it’s invisible — Try out things and fail — Have arguments of thingsTuesday, June 7, 2011
  • HOW? — Think out loud — Post everything on the wall: on computer, it’s invisible — Try out things and fail — Have arguments of things — Challenge yourself and othersTuesday, June 7, 2011
  • HOW? — Think out loud — Post everything on the wall: on computer, it’s invisible — Try out things and fail — Have arguments of things — Challenge yourself and others — Don’t assume, proveTuesday, June 7, 2011
  • HOW? — Think out loud — Post everything on the wall: on computer, it’s invisible — Try out things and fail — Have arguments of things — Challenge yourself and others — Don’t assume, prove — Have fun, enjoy what you doTuesday, June 7, 2011
  • FURTHER READING http://thisisservicedesignthinking.com Preview @ issuu.comTuesday, June 7, 2011
  • How about you? What brought you here?Tuesday, June 7, 2011
  • LECTURE What is Design?Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • TITLE TEXTDESIGN PROJECT A TYPICALTuesday, June 7, 2011
  • Cognitive Science image credit http://www.flickr.com/photos/findingfaces/4956018364Tuesday, June 7, 2011
  • Design ResearchTuesday, June 7, 2011
  • Apps, Products, Services, etc shadow cities http://shadowcities.comTuesday, June 7, 2011
  • Data cellphone coveragecredit or URLHwang @ Stamen photo project Sha here, strtch to leftTuesday, June 7, 2011
  • A Look BackTuesday, June 7, 2011
  • 1995Tuesday, June 7, 2011
  • 1998Tuesday, June 7, 2011
  • 1999 screenshots http://www.flickr.com/photos/lanceosborne/Tuesday, June 7, 2011
  • 2000 screenshots http://www.flickr.com/photos/lanceosborne/Tuesday, June 7, 2011
  • 2000Tuesday, June 7, 2011
  • 2002Tuesday, June 7, 2011
  • 2004Tuesday, June 7, 2011
  • http://www.leoburnett.ca/FLASH/index.htmTuesday, June 7, 2011
  • 2006Tuesday, June 7, 2011
  • square http://squareup.comTuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • 2010Tuesday, June 7, 2011
  • windows phone 7Tuesday, June 7, 2011
  • responsive web design dConstruct 2020 / Clearleft UKTuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • End of 2010 ControlTuesday, June 7, 2011
  • http://punchcut.com/perspectives/expanding-universe-toolset-managing-screen-resolutionsTuesday, June 7, 2011
  • Tuesday, June 7, 2011 http://punchcut.com/perspectives/expanding-universe-toolset-managing-screen-resolutions
  • 2011Tuesday, June 7, 2011
  • Web = 99% typographyTuesday, June 7, 2011
  • musiikkituottajat ry http://ifpi.fiTuesday, June 7, 2011
  • typekit http://www.typekit.comTuesday, June 7, 2011
  • Browser as Canvas unfold http://www.unfold.noTuesday, June 7, 2011
  • http://www.nikebetteworld.com nike better world http://www.nikebetteworld.comTuesday, June 7, 2011
  • “Post Digital __”Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • nappula Forum Virium / Helsingin KaupunkiTuesday, June 7, 2011
  • sitra / low2no project, jätkänsaari, helsinki http://www.low2no.org/Tuesday, June 7, 2011
  • 2012+Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Title Text spotify radio Jordi Parra, http://zenona.com/Tuesday, June 7, 2011
  • mutewatch http://mutewatch.comTuesday, June 7, 2011
  • http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.htmlTuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • photo credit or URL here, strtch to leftTuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • launch pr ic on o dati oun ph teg du ase ic f ph teg e ct a as tra str s ion management gine im g tin naming ple stra rch en brand mar ke wo uth f rd o y me ss teg ne e se mo s ea nta tim pon ue ion iq r es i at tio er ility un t en f i n d a bi l i t y ws atib n fer o dif br mp n co ard e ts tio f ac and plianc men atis st m u s er 8 n 50 s co ectio s ac s es -2 / user require c rs C AG ce uln d erro nexpecte es s W lian comp no u usef abili ality resentation content / p function ty customer separation provider expected information VALUE colorscheme and contr expected n ce ast des med i l i ty purpo use ia ir e appr se i abi er dib o pr i ate f ex p lit gra or e ver grap ele phic y cr ifya bili me nts ty typ hi co og cd nfo usability rm ra ph ity vo ne o esi y pla elem ity to ice f na l of ce e n gn me ts co n nav ti o categ and nt intuitive naming str ucture sist igat nc e fu ion ncy orizat d ness an ion t en nt al de co pt e int u ce as p o era ve ha p ph ctio se l nd e esig ctur n chite n m co information ar en tTuesday, June 7, 2011
  • “What about XYZ?”Tuesday, June 7, 2011
  • User ExperienceTuesday, June 7, 2011
  • “UX is an acronym for "user experience." Its a term used to describe the overall experience and satisfaction a user has when using a product or system.…[…] …UX is the sum of a series of interactions. ” — Eric Reiss / FatDUX http://www.fatdux.com/blog/2009/01/10/a-definition-of-user-experience/Tuesday, June 7, 2011
  • UX IS NOT 1. user interface design 2. a step in the process 3. about technology 4. just about usability 5. just about the user 6. expensive 7. easy 8. the role of one person or department 9. a single discipline 10. a choice http://mashable.com/2009/01/09/user-experience-design/?cp=2Tuesday, June 7, 2011
  • Service DesignTuesday, June 7, 2011
  • “Service design addresses the functionality and form of services from the perspective of clients. It aims to ensure that service interfaces are useful, usable, and desirable from the client’s point of view and effective, efficient, and distinctive from the supplier’s point of view” —Birgit Mager, Köln UniversityTuesday, June 7, 2011
  • http://kipworks.com/upmc_holisticbook.pdfTuesday, June 7, 2011
  • TOUCHPOINTS http://kipworks.com/upmc_holisticbook.pdfTuesday, June 7, 2011
  • http://www.servicedesigntools.org/repositoryTuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Interaction DesignTuesday, June 7, 2011
  • “Interaction Design is the creation of a dialogue between a person and a product, service or system.” —Jon Kolko in Thoughts on Interaction DesignTuesday, June 7, 2011
  • —Bryan Zmijewski, ZURB http://www.zurb.com/article/135/is-will-and-shouldTuesday, June 7, 2011
  • —David Armano, Logic + Emotion http://darmano.typepad.com/logic_emotion/2006/04/interaction_des.htmlTuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Design ThinkingTuesday, June 7, 2011
  • “Design thinking is a human-centered approach to innovation that draws from the designers toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, IDEOTuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • ideo Keep the Change, 2006Tuesday, June 7, 2011
  • “Design Thinking has given the design profession and society at large all the benefits it has to offer and is beginning to ossify and actually do harm.” —Bruce Nussbaum @ fastcodesign http://www.fastcodesign.com/1663558/beyond-design-thinking bruce nussbaumTuesday, June 7, 2011
  • Information Architecture, Content Strategy, Design Fiction, Sketching Transmedia, Prototyping, etc etc ad nauseumTuesday, June 7, 2011
  • Case StudiesTuesday, June 7, 2011
  • CASE Säästöpankki Oman talouden tuokioTuesday, June 7, 2011
  • BRIEF “The bank wants to stand out as more human, and closer to our customers. We’ve identified an opportunity in our private customer products — please help us to synthesize this and make it happen.”Tuesday, June 7, 2011
  • RESEARCH AND ANALYSISTuesday, June 7, 2011
  • PERSONASTuesday, June 7, 2011
  • CONCEPTTuesday, June 7, 2011
  • CONCEPTTuesday, June 7, 2011
  • CONCEPT Vuoden Huiput 2011 Hopeahuippu PalvelumuotoilussaTuesday, June 7, 2011
  • RESULTS — a clear increase in sales —Almost all the competitors have —copied the idea — Silver in Best of year / Service Design!Tuesday, June 7, 2011
  • CASE SuomiTV Tap the TV - TV concept for multitouch tabletsTuesday, June 7, 2011
  • BRIEF “What is the Future of TV, and how do is watching TV changing because of multitouch tablets?”Tuesday, June 7, 2011
  • BENCHMARKINGTuesday, June 7, 2011
  • CONTEXTUAL INQUIRY / INTERVIEWSTuesday, June 7, 2011
  • SYNTHESISTuesday, June 7, 2011
  • CO-CREATION, PROTOTYPINGTuesday, June 7, 2011
  • CONCEPTTuesday, June 7, 2011
  • UI SCENARIOSTuesday, June 7, 2011
  • INTERFACE VISUAL DESIGNTuesday, June 7, 2011
  • FINAL GRAPHICSTuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • Q&A time!Tuesday, June 7, 2011
  • The End. See you tomorrow!Tuesday, June 7, 2011