ITP / SED Day 1

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First day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/

Contents: Introduction, about the course, what is design and experience made of?

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ITP / SED Day 1

  1. 1. 01 Strategy & Experience Design ITP 2011 Aalto University School of Economics Sami Niemelä Creative Director, Nordkapp sami.niemela@gmail.com @samin — www.nordkapp.fi — @NordkappTuesday, June 7, 2011
  2. 2. ABOUT ME/ Hello!Tuesday, June 7, 2011
  3. 3. TODAY — Introductions — About SED — What is Design? — Case StudiesTuesday, June 7, 2011
  4. 4. /ABOUT ME Current work Studies Past work Talks / Teaching … 97 98 99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 + 2000-02 2005-07 Alma Media Nokia Design FI/UK 1999-2002 Poko Rekords 2003 Luxus Nordkapp 2004-05 Nine Yards Design 1997+ Freelance 1998-2002 2004 - Lecturing Strategy and BA (Interactive Design) at TTVO Experience Design at Aalto 2011 1996 TAMK University Business School 2010 Cognitive UX-Lx Cities Berlin 1998 IOM Lisbon 2011 PLAYFUL ’11 LondonTuesday, June 7, 2011
  5. 5. HELLO, WE ARE NORDKAPP.Tuesday, June 7, 2011
  6. 6. OFFERING Sensemaking Concept Design Interface Design We make sense of your We use human centric design We deliver visual design, business challenges through to innovate meaningful and interaction design and design by finding the right viable concepts that people will experience design for questions. love to have and use. interfaces, services, interactive environments and physical Deliverables: Design thinking, system design, Deliverables: Low-to-high fidelity concepts for personas, strategic frameworks and business design. products, services and platforms objects. Deliverables: Interfaces, graphics, prototypes and services for mobile, touch, web and urban informatics.Tuesday, June 7, 2011
  7. 7. TITLE TEXT DESIGN PROJECT OUR TYPICALTuesday, June 7, 2011
  8. 8. OUR DESIGN FRAMEWORK I Analysis & Insight II Concept Design III Detailed Design IV ImplementationTuesday, June 7, 2011
  9. 9. HELSINKI http://www.ixda.org/Tuesday, June 7, 2011
  10. 10. About SEDTuesday, June 7, 2011
  11. 11. GOALS In three weeks, you will learn how to design real products and services for real people.Tuesday, June 7, 2011
  12. 12. RULES + HYGIENETuesday, June 7, 2011
  13. 13. RULES + HYGIENE — Participation is mandatory.Tuesday, June 7, 2011
  14. 14. RULES + HYGIENE — Participation is mandatory. — Being here = passing the courseTuesday, June 7, 2011
  15. 15. RULES + HYGIENE — Participation is mandatory. — Being here = passing the course — ALL group and individual assignments are required to pass.Tuesday, June 7, 2011
  16. 16. RULES + HYGIENE — Participation is mandatory. — Being here = passing the course — ALL group and individual assignments are required to pass. —Start at 9Tuesday, June 7, 2011
  17. 17. RULES + HYGIENE — Participation is mandatory. — Being here = passing the course — ALL group and individual assignments are required to pass. —Start at 9 — break at 11Tuesday, June 7, 2011
  18. 18. RULES + HYGIENE — Participation is mandatory. — Being here = passing the course — ALL group and individual assignments are required to pass. —Start at 9 — break at 11 — finish 12:30-ish.Tuesday, June 7, 2011
  19. 19. SCHEDULE WK 1 Monday Tuesday Thursday Friday Introduction Who are our What are we What’s the customers? doing? story we’re telling? • You are here — Design deliverables — Design Principles — Design Drivers — Customer journey — Personas — Touchpoints — ScenariosTuesday, June 7, 2011
  20. 20. SCHEDULE WK2 Monday Tuesday Thursday Friday Graphic Interaction Design Detailed Design Design Review + Design workshop — Typography — Information — Visual Design 101 Architecture — per project group — content TBA — UX Flows — per project groupTuesday, June 7, 2011
  21. 21. SCHEDULE WK3 Monday Tuesday Thursday Friday Design Studio work: Studio work: Final Review Iteration & Iteration & Presentation Improvement Improvement on DesignTuesday, June 7, 2011
  22. 22. WEEK 1 The basics; human centric design, design research, making strategy tangible…Tuesday, June 7, 2011
  23. 23. WEEK 2 Getting more concrete; design as a craft, fleshing out the details…Tuesday, June 7, 2011
  24. 24. WEEK 3 90% hands-on, tackling design challenges and having daily design reviews.Tuesday, June 7, 2011
  25. 25. (Probably) not what you’ve used to.Tuesday, June 7, 2011
  26. 26. Modern design as it should be done. Studio work, hands-on iteration, co-creation, reviews, assignments, and so forth.Tuesday, June 7, 2011
  27. 27. HOW?Tuesday, June 7, 2011
  28. 28. HOW? — Think out loudTuesday, June 7, 2011
  29. 29. HOW? — Think out loud — Post everything on the wall: on computer, it’s invisibleTuesday, June 7, 2011
  30. 30. HOW? — Think out loud — Post everything on the wall: on computer, it’s invisible — Try out things and failTuesday, June 7, 2011
  31. 31. HOW? — Think out loud — Post everything on the wall: on computer, it’s invisible — Try out things and fail — Have arguments of thingsTuesday, June 7, 2011
  32. 32. HOW? — Think out loud — Post everything on the wall: on computer, it’s invisible — Try out things and fail — Have arguments of things — Challenge yourself and othersTuesday, June 7, 2011
  33. 33. HOW? — Think out loud — Post everything on the wall: on computer, it’s invisible — Try out things and fail — Have arguments of things — Challenge yourself and others — Don’t assume, proveTuesday, June 7, 2011
  34. 34. HOW? — Think out loud — Post everything on the wall: on computer, it’s invisible — Try out things and fail — Have arguments of things — Challenge yourself and others — Don’t assume, prove — Have fun, enjoy what you doTuesday, June 7, 2011
  35. 35. FURTHER READING http://thisisservicedesignthinking.com Preview @ issuu.comTuesday, June 7, 2011
  36. 36. How about you? What brought you here?Tuesday, June 7, 2011
  37. 37. LECTURE What is Design?Tuesday, June 7, 2011
  38. 38. Tuesday, June 7, 2011
  39. 39. Tuesday, June 7, 2011
  40. 40. Tuesday, June 7, 2011
  41. 41. Tuesday, June 7, 2011
  42. 42. Tuesday, June 7, 2011
  43. 43. TITLE TEXTDESIGN PROJECT A TYPICALTuesday, June 7, 2011
  44. 44. Cognitive Science image credit http://www.flickr.com/photos/findingfaces/4956018364Tuesday, June 7, 2011
  45. 45. Design ResearchTuesday, June 7, 2011
  46. 46. Apps, Products, Services, etc shadow cities http://shadowcities.comTuesday, June 7, 2011
  47. 47. Data cellphone coveragecredit or URLHwang @ Stamen photo project Sha here, strtch to leftTuesday, June 7, 2011
  48. 48. A Look BackTuesday, June 7, 2011
  49. 49. 1995Tuesday, June 7, 2011
  50. 50. 1998Tuesday, June 7, 2011
  51. 51. 1999 screenshots http://www.flickr.com/photos/lanceosborne/Tuesday, June 7, 2011
  52. 52. 2000 screenshots http://www.flickr.com/photos/lanceosborne/Tuesday, June 7, 2011
  53. 53. 2000Tuesday, June 7, 2011
  54. 54. 2002Tuesday, June 7, 2011
  55. 55. 2004Tuesday, June 7, 2011
  56. 56. http://www.leoburnett.ca/FLASH/index.htmTuesday, June 7, 2011
  57. 57. 2006Tuesday, June 7, 2011
  58. 58. square http://squareup.comTuesday, June 7, 2011
  59. 59. Tuesday, June 7, 2011
  60. 60. 2010Tuesday, June 7, 2011
  61. 61. windows phone 7Tuesday, June 7, 2011
  62. 62. responsive web design dConstruct 2020 / Clearleft UKTuesday, June 7, 2011
  63. 63. Tuesday, June 7, 2011
  64. 64. End of 2010 ControlTuesday, June 7, 2011
  65. 65. http://punchcut.com/perspectives/expanding-universe-toolset-managing-screen-resolutionsTuesday, June 7, 2011
  66. 66. Tuesday, June 7, 2011 http://punchcut.com/perspectives/expanding-universe-toolset-managing-screen-resolutions
  67. 67. 2011Tuesday, June 7, 2011
  68. 68. Web = 99% typographyTuesday, June 7, 2011
  69. 69. musiikkituottajat ry http://ifpi.fiTuesday, June 7, 2011
  70. 70. typekit http://www.typekit.comTuesday, June 7, 2011
  71. 71. Browser as Canvas unfold http://www.unfold.noTuesday, June 7, 2011
  72. 72. http://www.nikebetteworld.com nike better world http://www.nikebetteworld.comTuesday, June 7, 2011
  73. 73. “Post Digital __”Tuesday, June 7, 2011
  74. 74. Tuesday, June 7, 2011
  75. 75. nappula Forum Virium / Helsingin KaupunkiTuesday, June 7, 2011
  76. 76. sitra / low2no project, jätkänsaari, helsinki http://www.low2no.org/Tuesday, June 7, 2011
  77. 77. 2012+Tuesday, June 7, 2011
  78. 78. Tuesday, June 7, 2011
  79. 79. Tuesday, June 7, 2011
  80. 80. Title Text spotify radio Jordi Parra, http://zenona.com/Tuesday, June 7, 2011
  81. 81. mutewatch http://mutewatch.comTuesday, June 7, 2011
  82. 82. http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.htmlTuesday, June 7, 2011
  83. 83. Tuesday, June 7, 2011
  84. 84. Tuesday, June 7, 2011
  85. 85. Tuesday, June 7, 2011
  86. 86. photo credit or URL here, strtch to leftTuesday, June 7, 2011
  87. 87. Tuesday, June 7, 2011
  88. 88. launch pr ic on o dati oun ph teg du ase ic f ph teg e ct a as tra str s ion management gine im g tin naming ple stra rch en brand mar ke wo uth f rd o y me ss teg ne e se mo s ea nta tim pon ue ion iq r es i at tio er ility un t en f i n d a bi l i t y ws atib n fer o dif br mp n co ard e ts tio f ac and plianc men atis st m u s er 8 n 50 s co ectio s ac s es -2 / user require c rs C AG ce uln d erro nexpecte es s W lian comp no u usef abili ality resentation content / p function ty customer separation provider expected information VALUE colorscheme and contr expected n ce ast des med i l i ty purpo use ia ir e appr se i abi er dib o pr i ate f ex p lit gra or e ver grap ele phic y cr ifya bili me nts ty typ hi co og cd nfo usability rm ra ph ity vo ne o esi y pla elem ity to ice f na l of ce e n gn me ts co n nav ti o categ and nt intuitive naming str ucture sist igat nc e fu ion ncy orizat d ness an ion t en nt al de co pt e int u ce as p o era ve ha p ph ctio se l nd e esig ctur n chite n m co information ar en tTuesday, June 7, 2011
  89. 89. “What about XYZ?”Tuesday, June 7, 2011
  90. 90. User ExperienceTuesday, June 7, 2011
  91. 91. “UX is an acronym for "user experience." Its a term used to describe the overall experience and satisfaction a user has when using a product or system.…[…] …UX is the sum of a series of interactions. ” — Eric Reiss / FatDUX http://www.fatdux.com/blog/2009/01/10/a-definition-of-user-experience/Tuesday, June 7, 2011
  92. 92. UX IS NOT 1. user interface design 2. a step in the process 3. about technology 4. just about usability 5. just about the user 6. expensive 7. easy 8. the role of one person or department 9. a single discipline 10. a choice http://mashable.com/2009/01/09/user-experience-design/?cp=2Tuesday, June 7, 2011
  93. 93. Service DesignTuesday, June 7, 2011
  94. 94. “Service design addresses the functionality and form of services from the perspective of clients. It aims to ensure that service interfaces are useful, usable, and desirable from the client’s point of view and effective, efficient, and distinctive from the supplier’s point of view” —Birgit Mager, Köln UniversityTuesday, June 7, 2011
  95. 95. http://kipworks.com/upmc_holisticbook.pdfTuesday, June 7, 2011
  96. 96. TOUCHPOINTS http://kipworks.com/upmc_holisticbook.pdfTuesday, June 7, 2011
  97. 97. http://www.servicedesigntools.org/repositoryTuesday, June 7, 2011
  98. 98. Tuesday, June 7, 2011
  99. 99. Interaction DesignTuesday, June 7, 2011
  100. 100. “Interaction Design is the creation of a dialogue between a person and a product, service or system.” —Jon Kolko in Thoughts on Interaction DesignTuesday, June 7, 2011
  101. 101. —Bryan Zmijewski, ZURB http://www.zurb.com/article/135/is-will-and-shouldTuesday, June 7, 2011
  102. 102. —David Armano, Logic + Emotion http://darmano.typepad.com/logic_emotion/2006/04/interaction_des.htmlTuesday, June 7, 2011
  103. 103. Tuesday, June 7, 2011
  104. 104. Tuesday, June 7, 2011
  105. 105. Design ThinkingTuesday, June 7, 2011
  106. 106. “Design thinking is a human-centered approach to innovation that draws from the designers toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, IDEOTuesday, June 7, 2011
  107. 107. Tuesday, June 7, 2011
  108. 108. ideo Keep the Change, 2006Tuesday, June 7, 2011
  109. 109. “Design Thinking has given the design profession and society at large all the benefits it has to offer and is beginning to ossify and actually do harm.” —Bruce Nussbaum @ fastcodesign http://www.fastcodesign.com/1663558/beyond-design-thinking bruce nussbaumTuesday, June 7, 2011
  110. 110. Information Architecture, Content Strategy, Design Fiction, Sketching Transmedia, Prototyping, etc etc ad nauseumTuesday, June 7, 2011
  111. 111. Case StudiesTuesday, June 7, 2011
  112. 112. CASE Säästöpankki Oman talouden tuokioTuesday, June 7, 2011
  113. 113. BRIEF “The bank wants to stand out as more human, and closer to our customers. We’ve identified an opportunity in our private customer products — please help us to synthesize this and make it happen.”Tuesday, June 7, 2011
  114. 114. RESEARCH AND ANALYSISTuesday, June 7, 2011
  115. 115. PERSONASTuesday, June 7, 2011
  116. 116. CONCEPTTuesday, June 7, 2011
  117. 117. CONCEPTTuesday, June 7, 2011
  118. 118. CONCEPT Vuoden Huiput 2011 Hopeahuippu PalvelumuotoilussaTuesday, June 7, 2011
  119. 119. RESULTS — a clear increase in sales —Almost all the competitors have —copied the idea — Silver in Best of year / Service Design!Tuesday, June 7, 2011
  120. 120. CASE SuomiTV Tap the TV - TV concept for multitouch tabletsTuesday, June 7, 2011
  121. 121. BRIEF “What is the Future of TV, and how do is watching TV changing because of multitouch tablets?”Tuesday, June 7, 2011
  122. 122. BENCHMARKINGTuesday, June 7, 2011
  123. 123. CONTEXTUAL INQUIRY / INTERVIEWSTuesday, June 7, 2011
  124. 124. SYNTHESISTuesday, June 7, 2011
  125. 125. CO-CREATION, PROTOTYPINGTuesday, June 7, 2011
  126. 126. CONCEPTTuesday, June 7, 2011
  127. 127. UI SCENARIOSTuesday, June 7, 2011
  128. 128. INTERFACE VISUAL DESIGNTuesday, June 7, 2011
  129. 129. FINAL GRAPHICSTuesday, June 7, 2011
  130. 130. Tuesday, June 7, 2011
  131. 131. Tuesday, June 7, 2011
  132. 132. Q&A time!Tuesday, June 7, 2011
  133. 133. The End. See you tomorrow!Tuesday, June 7, 2011

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