Birgit Mager Kuopio Presentation

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Birgit Mager Kuopio Presentation

  1. 1. Service Design Achievements and Perspectives
  2. 2. Knock & Wait
  3. 3. Study of the Design Council UK 2005 41 % of all producing companies are regarding design as an integral component of their companies Design oriented companies are 200% more successful in the stock market Productparadigm
  4. 4. • Design takes a user perspective, it is user-centric • Design holistic • Design is interdisciplinary • Design has flat hierachies • Design is creative and co-creating • Design is visual, stimulates and motivates Designthinking makes the difference
  5. 5. Study of the Design Council UK 2005 41 % of all producing companies are regarding design as an integral component of their companies Design oriented companies are 200% more successful in the stock market Only 6% of service companies see any role at all for design Productparadigm
  6. 6. • From Products and Technologies towards Solutions • From the Prestige of Owning towards the Pleasure of Using • From Selling Stuff to Building Relationsships Paradigmchange
  7. 7. Apply designthinking and design methodology to immaterial products in order to create services that are useful usable desirable efficient effective different Service Design
  8. 8. A first project
  9. 9. Customer Insight
  10. 10. Gulliver
  11. 11. Gulliver
  12. 12. Gulliver
  13. 13. Gulliver
  14. 14. Gulliver
  15. 15. Gulliver
  16. 16. Gulliver
  17. 17. Gulliver
  18. 18. Gulliver
  19. 19. Gulliver
  20. 20. Service Design
  21. 21. 4 - Im c tion ple efle m -R en 3 ta tion Creation 2- 1 - Exploration
  22. 22. Discovery PERSONA CREAT ION
  23. 23. P ersonas
  24. 24. P ersonas
  25. 25. P ersonas
  26. 26. Discovery TOUCHP OINTS
  27. 27. CUSTOM ERJOUR NEY
  28. 28. Discovery CUSTOM ERJOUR NEY
  29. 29. Discovery CUSTOM ERJOUR NEY
  30. 30. Discovery CUSTOM ERJOUR NEY
  31. 31. Discovery CUSTOM ERJOUR NEY
  32. 32. Discovery OBSERVA TIONALS TUDIES
  33. 33. Discovery CONTEX TUALIN TERVIEW
  34. 34. Discovery WORKA LONG
  35. 35. P regnancy
  36. 36. Discovery SELFEXP LORAT ION
  37. 37. Baby Bodies
  38. 38. Audio Diaries
  39. 39. Camera Journey
  40. 40. Daddy Diary
  41. 41. Online Questionnaire
  42. 42. Family Game
  43. 43. Discovery COMPANI ONSHIP
  44. 44. 4 - Im c tion ple efle m -R en 3 ta tion Creation 2- 1 - Exploration
  45. 45. Creation COCREA TION
  46. 46. Creation COCREA TION
  47. 47. Creation STORYBO ARDING
  48. 48. Creation SERVICEA CTING
  49. 49. Tex Next Generation shopping experience
  50. 50. Creation PROTOT YPING
  51. 51. Service Design Research
  52. 52. service Design and Behavioral Change
  53. 53. Service Design - stakeholder map clients pimps Citizens industry Tippelzone caretakers politicians/ City of Eindhoven the women System perspective
  54. 54. Deep understanding of motives
  55. 55. Creation Long term perspective
  56. 56. Levenskracht - basic support basic support Rewarding that gives a perspective Perceivable evidence for change and credit-system helps building up a financial background success
  57. 57. basic support »Everyday I have to ask someone for a place to sleep« Social Network
  58. 58. Levenskracht - extended support

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