Telling your story with social media

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Presentation for the WNC Chapter of the Philanthropy Institute 2012

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  • Telling your story with social media

    1. 1. July 18, 2012TELLING YOUR STORY (WITH SOCIAL MEDIA)
    2. 2. A PRESENTATION IN 3 ACTS...
    3. 3. I) INTRO II) EXAMPLES III) YOU
    4. 4. ACT I: TELLING YOUR STORY...
    5. 5. You shouldn’t be expected to have a convo while you’re:a) getting your hair cutb) getting a tooth fillingc) getting a traffic ticketd) all of the above
    6. 6. HI, I’M SAM...http://samharrelson.com (consulting site)http://studieslab.org (class site)@samharrelson (twitter)samharrelson (facebook)samharrelson (foursquare)
    7. 7. MORE OF THAT STUFF AT SAMHARRELSON.COM
    8. 8. STUDIESLAB, OUR CLASS SITE...WHAT YOU’LL BE DEALING WITH VERY SOON
    9. 9. CAN YOU LEAVERAGE SOCIAL MEDIA? Who is using this stuff? Should you use this stuff? What kinds of stuff should you use (or not)?
    10. 10. THIS IS STILL NEW“We need to remember that the net is still new, theweb is even newer. That both have profound effectson life is undeniable. But it’s a few seconds aft er theBig Bang and all we have are a few light elements, alot of heat , and no galaxies.” - Doc Searls
    11. 11. GET A CLUE
    12. 12. ACT II: MOMENTS AFTER THE BIG BANG
    13. 13. WHO IS USING THIS STUFF?
    14. 14. WHO ELSE?
    15. 15. SHOULD YOU USE THIS STUFF? What are your motives? What are your goals? What is your (or do you have a) “personality”?
    16. 16. YOUR PRESENCE IS NOT ALWAYS REQUESTED
    17. 17. SQUIRREL!
    18. 18. NOT TOO SHABBY...
    19. 19. ...BUT DON’T BE THAT GUY
    20. 20. ...OR THAT GUY...
    21. 21. ...OR THAT PIGEON...
    22. 22. WHAT STUFF SHOULD YOU USE?
    23. 23. WHAT ELSE?
    24. 24. ANYTHING ELSE?
    25. 25. MISSING ANYTHING?
    26. 26. LAST ONE...
    27. 27. KIDDING (USE THIS, SERIOUSLY)...
    28. 28. ...AND THIS...
    29. 29. ...AND CONSIDER THIS...
    30. 30. WHAT SHOULD YOU NOTWORRY ABOUT USING?LinkedINFlickrKloutGoogle+MeetupsocialcamBlog You Won’t Update
    31. 31. COMMUNITIES
    32. 32. VALUE“Average 12 Month Value of aFacebook Supporter = $161.30”
    33. 33. TOP 3 FACTORS
    34. 34. MAIN POINT
    35. 35. MAIN POINTPeople love to buy and give but they hate being soldto and feeling out of power.Retention is the new acquisition.How to do this most effectively? Social MediaBuild your base from trust.
    36. 36. ACT III: YOUR TURN
    37. 37. THANK YOUsam@samharrelson.com864-804-8394@samharrelson on Twitter

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