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Earthquake Preparedness Makes a Differenceto Business and Society<br />Abstracts from Essay for BMBA 510 Leading Sustainab...
Earthquake<br /> - caused by earth crust movement<br />Powerfully Destructive<br /><ul><li>Ground shaking & rupture
Tsunami & floods</li></ul>Christchurch<br />earthquakes, 2011<br />Japan tsunami,<br />March 2011<br />Christchurch earthq...
Distribution of earthquakes<br />www.digitalgeology.net<br />
<ul><li>No evidence:  human activities  earthquakes
Earthquakes: most likely unpredictable
What human can DO:  preparedness</li></ul>Know the hazards<br />Construct safe structures<br />Safety education<br />
<ul><li>Earthquake preparedness, China
Haicheng, Northeast China, 1975
Use precursors:  land elevations, bizarre animal behaviours, fore-shocks  evacuation warning 1 day earlier the M-7.3 eart...
Sichuan, Southwest China, 2008
Steel rods  replaced by thin iron wires
Quality control  missing in construction
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Make A Diference

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Transcript of "Make A Diference"

  1. 1. Earthquake Preparedness Makes a Differenceto Business and Society<br />Abstracts from Essay for BMBA 510 Leading Sustainable Enterprise <br />Presented by Sam Fang<br />
  2. 2. Earthquake<br /> - caused by earth crust movement<br />Powerfully Destructive<br /><ul><li>Ground shaking & rupture
  3. 3. Tsunami & floods</li></ul>Christchurch<br />earthquakes, 2011<br />Japan tsunami,<br />March 2011<br />Christchurch earthquakes, 2011<br />
  4. 4. Distribution of earthquakes<br />www.digitalgeology.net<br />
  5. 5. <ul><li>No evidence: human activities  earthquakes
  6. 6. Earthquakes: most likely unpredictable
  7. 7. What human can DO: preparedness</li></ul>Know the hazards<br />Construct safe structures<br />Safety education<br />
  8. 8. <ul><li>Earthquake preparedness, China
  9. 9. Haicheng, Northeast China, 1975
  10. 10. Use precursors: land elevations, bizarre animal behaviours, fore-shocks  evacuation warning 1 day earlier the M-7.3 earthquake  successful
  11. 11. Sichuan, Southwest China, 2008
  12. 12. Steel rods  replaced by thin iron wires
  13. 13. Quality control  missing in construction
  14. 14. Corruption & misappropriations existed </li></ul> tofu-dregs buildings <br /> serious casualties & loss<br />
  15. 15. <ul><li>Earthquake preparedness, Japan
  16. 16. Earthquake Early Warning (EEW) system issued by the Japan Meteorological Agency (JMA).
  17. 17. NHK television channels (5 languages)
  18. 18. Mobile phone networks
  19. 19. Radio receivers
  20. 20. Internet </li></ul>“The system … one of the best advance warning systems and an extremely efficient manner of moving people out of danger.” (by Dr ShaileshNayak, Secretary in the Ministry of Earth Science in India)<br />
  21. 21. Advance announcements delivered by EEW, Japan<br />www.jma.go.jp<br />
  22. 22. The general public receiving EEW and responding, Japan<br />www.jma.go.jp<br />
  23. 23. <ul><li>Earthquake preparedness, Japan
  24. 24. Case study - OKI semiconductor manufacturer
  25. 25. Before EEW
  26. 26. Lost > US$ 15m in 2 earthquakes hit Sendai, 2003
  27. 27. The plant was shut down 15ish days after each earthquake
  28. 28. After EEW, in 2 similar earthquakes later
  29. 29. Loss ↓ to US$ 0.2 m
  30. 30. Down period ↓ 4ish days respectively</li></li></ul><li><ul><li>Earthquake preparedness, NZ
  31. 31. Earthquake commission (EQC) - NZ$ 5.6 b funds
  32. 32. Insuring residential properties owners
  33. 33. Building codes 1992 </li></ul> Encourage innovation<br /><ul><li>Water, gas, electricity, telecom pipelines</li></ul>– quake-resistant<br />Earthquake-resistant residences<br />Earthquake-resistant structure<br />
  34. 34. <ul><li>Business opportunities emerge in earthquake preparedness
  35. 35. EEW - Japan
  36. 36. System won the global bidding in Chile, 2011
  37. 37. NYK paid service (Free M-5 vs Paid M-3 earthquakes)
  38. 38. Internet paid services (WeathernewsInc, IPO in 2003)
  39. 39. OKI US$0.6m investment to retrofit buildings
  40. 40. Uni. of Canterbury, leading R & D in earthquake-resistant buildings
  41. 41. Booming insurance industry  NZ premium 10% ↑, 2011</li></li></ul><li><ul><li>Earthquake is probably unpredictable
  42. 42. Earthquake preparedness makes a difference
  43. 43. Stay resilient over the downsides of earthquakes posed to human being
  44. 44. Make the best out of the emerging business opportunities to serve the society</li></li></ul><li>
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