Make A Diference
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  • 1. Earthquake Preparedness Makes a Differenceto Business and Society
    Abstracts from Essay for BMBA 510 Leading Sustainable Enterprise
    Presented by Sam Fang
  • 2. Earthquake
    - caused by earth crust movement
    Powerfully Destructive
    • Ground shaking & rupture
    • 3. Tsunami & floods
    Christchurch
    earthquakes, 2011
    Japan tsunami,
    March 2011
    Christchurch earthquakes, 2011
  • 4. Distribution of earthquakes
    www.digitalgeology.net
  • 5.
    • No evidence: human activities  earthquakes
    • 6. Earthquakes: most likely unpredictable
    • 7. What human can DO: preparedness
    Know the hazards
    Construct safe structures
    Safety education
  • 8.
    • Earthquake preparedness, China
    • 9. Haicheng, Northeast China, 1975
    • 10. Use precursors: land elevations, bizarre animal behaviours, fore-shocks  evacuation warning 1 day earlier the M-7.3 earthquake  successful
    • 11. Sichuan, Southwest China, 2008
    • 12. Steel rods  replaced by thin iron wires
    • 13. Quality control  missing in construction
    • 14. Corruption & misappropriations existed
     tofu-dregs buildings
     serious casualties & loss
  • 15.
    • Earthquake preparedness, Japan
    • 16. Earthquake Early Warning (EEW) system issued by the Japan Meteorological Agency (JMA).
    • 17. NHK television channels (5 languages)
    • 18. Mobile phone networks
    • 19. Radio receivers
    • 20. Internet
    “The system … one of the best advance warning systems and an extremely efficient manner of moving people out of danger.” (by Dr ShaileshNayak, Secretary in the Ministry of Earth Science in India)
  • 21. Advance announcements delivered by EEW, Japan
    www.jma.go.jp
  • 22. The general public receiving EEW and responding, Japan
    www.jma.go.jp
  • 23.
    • Earthquake preparedness, Japan
    • 24. Case study - OKI semiconductor manufacturer
    • 25. Before EEW
    • 26. Lost > US$ 15m in 2 earthquakes hit Sendai, 2003
    • 27. The plant was shut down 15ish days after each earthquake
    • 28. After EEW, in 2 similar earthquakes later
    • 29. Loss ↓ to US$ 0.2 m
    • 30. Down period ↓ 4ish days respectively
    • Earthquake preparedness, NZ
    • 31. Earthquake commission (EQC) - NZ$ 5.6 b funds
    • 32. Insuring residential properties owners
    • 33. Building codes 1992
     Encourage innovation
    • Water, gas, electricity, telecom pipelines
    – quake-resistant
    Earthquake-resistant residences
    Earthquake-resistant structure
  • 34.
    • Business opportunities emerge in earthquake preparedness
    • 35. EEW - Japan
    • 36. System won the global bidding in Chile, 2011
    • 37. NYK paid service (Free M-5 vs Paid M-3 earthquakes)
    • 38. Internet paid services (WeathernewsInc, IPO in 2003)
    • 39. OKI US$0.6m investment to retrofit buildings
    • 40. Uni. of Canterbury, leading R & D in earthquake-resistant buildings
    • 41. Booming insurance industry  NZ premium 10% ↑, 2011
    • Earthquake is probably unpredictable
    • 42. Earthquake preparedness makes a difference
    • 43. Stay resilient over the downsides of earthquakes posed to human being
    • 44. Make the best out of the emerging business opportunities to serve the society