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Ikoo presentation1 Presentation Transcript

  • 1. Presented by Samer Murad
  • 2. Agenda
    Online Vs Offline
    Online Terminology
    What is an Ad Network
    Benefits to Advertisers
    Facts
    International Examples
    Products
    IkooServices
    Q&A
  • 3. Online vs. Offline
    Combining online with offline can only boost your brand
  • 4. Online vs. Offline
  • 5. Online vs. Offline
  • 6. Online vs. Offline
    Rather than seeing Digital Marketing as an add on marketers need to view it as a discipline that complements the communication mix...”
  • 7. Online Terminology
    Page Views - Is the number of times the internet site and its channels have been viewed. In media terms it determines the number of page views a site received per month.
    Unique Visitors - Individual visitors to a website who is counted as a single visitor irrespective of the number of times he or she revisits the site. Websites usually rely on some type of user identification (such a user registration with a unique password) or an identifying code (called a 'cookie') that attaches to the user's browser in order to determine the unique number
    Impressions - The number of times a banner ad was requested and presumably seen by users.
  • 8. Online Terminology
    CTR –Click Through Rate %: Click Through Rate is the percentage of impressions that resulted in a click through. Calculated by dividing the number of clicks by the number of impressions.
    CPM –Cost Per 1,000 Impressions: Cost per thousand is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement.
    CPC – Cost Per Click: Cost per click is one of the online payment models by which advertisers pays for each click through made on their advertisement.
    CPL – Cost Per Lead: Cost per lead is one of the online payment models by which advertisers pays for every lead (registration) completed as a result of a visitor clicking on their advertisement.
    CPA – Cost Per Action: Cost per action is one of the online payment models by which advertisers pays for ever action (sale) completed as a result of a visitor clicking on their advertisement.
  • 9. What is an Ad Network?
    An advertising network, ad network for short, is the connection between publishers and advertisers, it’s the bridge between brands that are looking for online exposure and publishers who are trying to monetize their inventory.
  • 10. ikoo… at a glance
    Fully acquired by Jabbar Internet Group in 2009
  • 11. ikoo… at a glance
  • 12. Facts!
  • 13. Facts!
  • 14. Facts!
  • 15. Online Facts!
  • 16. Online Facts!
  • 17. ikoo Products
    Display Ads
    Run of network CPM / CPC / CPL / CPA
    Channels CPM / CPC
    Customized Channel CPM / CPC
    Site Specific CPM / CPD
  • 18. ikoo Products
    Text Ads
    Run of network CPC
    Channels CPC
    Customized Channel CPC
  • 19. ikoo Products
    Sponsorships
  • 20. ikoo Products
    Micro-sites
  • 21. ikoo Products
    Homepage Catfish
  • 22. ikoo Products
    Homepage Catfish
  • 23. ikoo Products
    Homepage Page peel
  • 24. ikoo Products
    Rich Media ~ Homepage TVC
  • 25. ikoo Products
    Rich Media ~ Homepage TVC
  • 26. The ikoo Network
  • 27. The ikoo Network – General
  • 28. The ikoo Network – Games
  • 29. The ikoo Network – Entertainment
  • 30. The ikoo Network – Women
  • 31. The ikoo Network – Automotive
  • 32. The ikoo Network – Sports
  • 33. The ikoo Network – Technology
  • 34. The ikoo Network – Business
  • 35. The ikoo Network – News