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How a new CBD or Trade centre can work in Tehrantending to be connected to global system?consideration of different senari...
TEHRAN IS A CITY FULL OF CONTRAST!
Entrance of modernity to Tehran: paradox of tradition and westernization                                                  ...
-Heart of the Middle east and an strategic loca-tion as entrance of the Asia to Europe- 200 years capital city of Iran- Te...
1770-1830 ... The age of water powerStart of the Industrial Revolution ... undertake of agriculture by industryconfirming ...
1830-1880 ... The age of steam power, mechanization and railwaysrapid expansion of the coal and iron industries, through w...
1880-1930 ... The age of electricityCreation of telegraph and new technology and im-provement of railwayThe global scale c...
1930-1980Fordist age of oil, automobiles, and mass productionThe Middle Eastern oilfields became the objects ofintense pow...
1980-2005 ... Internet and high technology1950 US, 1960 US+EUROPE, 1970 US+EUROPE+JAPANFormin triad powerRapid boom of int...
Cities compete in terms of product markets top 100 European multinational headquarters and their subsidiary networks. Sour...
Theran, the 200 years capital city of Iran, just for a short time (about 7 years) had               a real planning for di...
-1966, First master plan of Tehran- By an American town planner,Cruen, in a western city style-visioning Tehran as a very ...
-1966, First master plan of Tehran- By an American town planner,Cruen, in a western city style-visioning Tehran as a very ...
-1966, First master plan of Tehran- By an American town planner,Cruen, in a western city style-visioning Tehran as a very ...
In spite of the previous maspter plans of Tehran the problem of the new one is not summarized in defining the popu-lation ...
In spite of the previous maspter plans of Tehran the problem of the new one is not summarized in defining the popu-lation ...
Recreational commercial Centre                  Media Centre          Socio-cultural Centre                Creative Centre...
Recreational commercial Centre                  Media Centre          Socio-cultural Centre                Creative Centre...
Recreational commercial Centre                  Media Centre          Socio-cultural Centre                Creative Centre...
Creative Center                                                                                        Historical commerci...
- Contain of the industry, storage, transportation and services- 300h of the military land which is empty now and total si...
National airport   Historic BazaarInternational airport
Cheap FuelPetrochemical industry             =  Strategic GeoEconomic        situation
N                      IO                T          C   Cheap Fuel    N A  Petrochemical industryS                 =      ...
How much interest is in Iran?7,000 unique VIP trips done during 2009-2010 by prominent politicians,generals, business peop...
GLOBAL CITY OF TEHRANAIM OR AMBITIOUS?
Urban reputation        International function      Large international air-        Population                            ...
Urban reputation        International function      Large international air-        Population                            ...
A global Trade networksuch as Stanbul to participate in global network of the whole world?A global Trade network in Islami...
Proposal for strategic planning of TehranFlexible - definition of some preliminary proccess - different Senarios fordifere...
1.   What has been the role and influence of Tehran during the history of world trade and economic system?2.   What is the...
concept                                         contemporary                                                              ...
SEP   OCT    NOV   DEC   JAN        FEB   MAR        APR   MAY        JUN   Project definitionmotivation, problem statemen...
IN CONTINUE...!
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p1 presentation/ chair of complex city/ Urbanism/ TU Delf University

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  1. 1. How a new CBD or Trade centre can work in Tehrantending to be connected to global system?consideration of different senarios which can make more economicintegeration in the city and global scale
  2. 2. TEHRAN IS A CITY FULL OF CONTRAST!
  3. 3. Entrance of modernity to Tehran: paradox of tradition and westernization Parisian core of Tehran in 1950[98] behind the mutation  The first master plan of Tehran: made by american architecture and stop of implementation after the revolution ... and now: paradox of national and local government Tehran Master plan goals 1. Tehran : Iranian-Islamic city 2. Tehran : Intelligent city 3. Tehran : Green City 4. Tehran: Secure City 5. Tehran: Sustainable and Coherent City 6. Tehran: Global City Graffiti against the US outside the American embassy
  4. 4. -Heart of the Middle east and an strategic loca-tion as entrance of the Asia to Europe- 200 years capital city of Iran- Tehran is a mountainside city on the southernslope of Alborz mountain and its surrounded bydeserts in the south- Metropolitan of Tehran has the populationmore than 12 milion while 7.15 milion of themlive within the limits of the city- From Istanbul to karachi Tehran is the greatesturban complex
  5. 5. 1770-1830 ... The age of water powerStart of the Industrial Revolution ... undertake of agriculture by industryconfirming Britain’s dominance as the key technological innovatorlarge-scale infrastructural projects (canals and turnpikes) required largecapital investments, and these improvements benefited all industries andservices by widening markets and improving supplies.change from farm labor to industry... advance in agriculture productivity...europian demans for new goods --> creation of seconf primary network onthe east coast of North America.improve of maritime technology --> faster and higher volume of exchangeCapital cities served as centers of political administration, bureaucracy,and culture, and they also functioned as important nodes of consumption(Fields, 1999).
  6. 6. 1830-1880 ... The age of steam power, mechanization and railwaysrapid expansion of the coal and iron industries, through whichthe regions of Northern Europe and North America boomed(Freeman and Louça, 2001)Becoming the capital city of IranThe Abdolazim gate and Qazvin gate were the most importanttrading gates in the south and the west, connecting the city in anational and international scale.
  7. 7. 1880-1930 ... The age of electricityCreation of telegraph and new technology and im-provement of railwayThe global scale communication networkHighest trade connection between Europe and USThird-world nations lagged behind the leading na-tions.Strong linkages with Tokyo were emerging
  8. 8. 1930-1980Fordist age of oil, automobiles, and mass productionThe Middle Eastern oilfields became the objects ofintense power interest.The age of mass consumption, leading to the adventof the tourist industry.Age of American world power.Emerging of city network conceptsModernization and westernization of TehranEncounter the effect of being oil land: growthof suburban population, richness of a group ofpeople+influence of west life= segregation of sociallevel in north and southmovement of rich to the NorthIn the middle of attention of America, Russia andEngland
  9. 9. 1980-2005 ... Internet and high technology1950 US, 1960 US+EUROPE, 1970 US+EUROPE+JAPANFormin triad powerRapid boom of internet and high technologyIncrease of firm competitionLarge urban invenstigation specialy in Asia and in-creas of connectivity of southeast of AsiaFirst japan, then singapore more recently china andIndia!Revolution of IranAnti americanization and anti westernization ideol-ogy of new regimelimitation of economic, politic and social connection
  10. 10. Cities compete in terms of product markets top 100 European multinational headquarters and their subsidiary networks. Source: Wall/v.d. Knaap, 2009. global advanced producer service network (headquarters and subsidiaries). competition between 20 financial centres in the world Source: Wall/v.d. Knaap, 2009 Transnational corporate shareholders. Source: Wall/Burger/v.d. Knaap, 2009.
  11. 11. Theran, the 200 years capital city of Iran, just for a short time (about 7 years) had a real planning for directing and organizing the city. In spite of many complex problems, for about three decays this city have not been managed upon any comprehensive planning!
  12. 12. -1966, First master plan of Tehran- By an American town planner,Cruen, in a western city style-visioning Tehran as a very mod-ern capital city, competing with thetop world cities.- Divide to 10 large destricts of500.000 inhabitants linked to eachother by a network og freewaysand rapid transportation- Many green west style open space- Stopped to implement after therevolution of 1979
  13. 13. -1966, First master plan of Tehran- By an American town planner,Cruen, in a western city style-visioning Tehran as a very mod-ern capital city, competing with thetop world cities.- Divide to 10 large destricts of500.000 inhabitants linked to eachother by a network og freewaysand rapid transportation- Many green west style open space- Stopped to implement after therevolution of 1979- 1991, Second master plan- Based on the previous infrastruc-ture lines and city boundry of firstmaster plan- Divide the city to five areas, 10seemed too ambitious at that time.- Independancy of municipality,earn money by selling the densityand transaction with owners aboutthe land use! which replace withthe master plan!
  14. 14. -1966, First master plan of Tehran- By an American town planner,Cruen, in a western city style-visioning Tehran as a very mod-ern capital city, competing with thetop world cities.- Divide to 10 large destricts of500.000 inhabitants linked to eachother by a network og freewaysand rapid transportation- Many green west style open space- Stopped to implement after therevolution of 1979- 1991, Second master plan- Based on the previous infrastruc-ture lines and city boundry of firstmaster plan- Divide the city to five areas, 10seemed too ambitious at that time.- Independancy of municipality,earn money by selling the densityand transaction with owners aboutthe land use! which replace withthe master plan!
  15. 15. In spite of the previous maspter plans of Tehran the problem of the new one is not summarized in defining the popu-lation growth limitation, the city boundray direction and the infrastructure lines.The main aim of the new master plan is directing and organizing the social, cultural and economic transformationof the city.Tehran masterplan in 2007 Detail Plans Vision Development Strategic Development Strategic-Structural BasisTehran 20 years Vision development:1. Tehran : Iranian-Islamic city2. Tehran : Intelligent city3. Tehran : Green City4. Tehran: Secure City5. Tehran: Sustainable and Coherent City6. Tehran: Global CityStrategic Development:- Improve the international and regional role of Tehran- Economic development and activity thrivingStrategic-Structural Basis:creation of a commercial-official center in central area for multinational corporation and its finantial services
  16. 16. In spite of the previous maspter plans of Tehran the problem of the new one is not summarized in defining the popu-lation growth limitation, the city boundray direction and the infrastructure lines.The main aim of the new master plan is directing and organizing the social, cultural and economic transformationof the city.Tehran masterplan in 2007 Detail Plans Vision Development Strategic Development Strategic-Structural BasisTehran 20 years Vision development:1. Tehran : Iranian-Islamic city Historic structure2. Tehran : Intelligent city centrality with a core3. Tehran : Green City4. Tehran: Secure City5. Tehran: Sustainable and Coherent City6. Tehran: Global CityStrategic Development:- Improve the international and regional role of Tehran current situation- Economic development and activity thriving decentrality with out- spread small centralitiesStrategic-Structural Basis:creation of a commercial-official center in central area for multinational corporation and its finantial services future vision with a grid structure of low dencity cores
  17. 17. Recreational commercial Centre Media Centre Socio-cultural Centre Creative Centre Historical Commercial Centre World Trade Centre Historical Religious Centre
  18. 18. Recreational commercial Centre Media Centre Socio-cultural Centre Creative Centre Historical Commercial Centre World Trade Centre Historical Religious Centre
  19. 19. Recreational commercial Centre Media Centre Socio-cultural Centre Creative Centre Historical Commercial Centre World Trade Centre Historical Religious Centre
  20. 20. Creative Center Historical commercial centre world trade centre- The historic core of Bazaar with its extension to the north creat an area as a kindof old CBD of the city which contain the main wholesale centers of the city and theservices, official, cultural and governmental center of the city.- add a new part to the core to decrease the tension to these area and organize theoutspread functions and activities of the area
  21. 21. - Contain of the industry, storage, transportation and services- 300h of the military land which is empty now and total size of 1050 h for the function of“World trade centre”- Attract of the capital flows to the south instead of current flows to the north- Create the integration of North and South- Decrease the tension over the historic bazaar
  22. 22. National airport Historic BazaarInternational airport
  23. 23. Cheap FuelPetrochemical industry = Strategic GeoEconomic situation
  24. 24. N IO T C Cheap Fuel N A Petrochemical industryS = Strategic GeoEconomic situation
  25. 25. How much interest is in Iran?7,000 unique VIP trips done during 2009-2010 by prominent politicians,generals, business people from around the world. Trips originating in Tehranwhat people travelled to which cities and the color for each person showahow favorably/negatively the visit was portrayed. Trips originating in Beijing
  26. 26. GLOBAL CITY OF TEHRANAIM OR AMBITIOUS?
  27. 27. Urban reputation International function Large international air- Population portsDeveloped transporta- Multi cultural Multinational Telecommunication tion system corporation infrastructureInternational and global International perfor- Global scale media large sport centers and cultural centers mace centers for cultural community events
  28. 28. Urban reputation International function Large international air- Population portsDeveloped transporta- Multi cultural Multinational Telecommunication tion system corporation infrastructureInternational and global International perfor- Global scale media large sport centers and cultural centers mace centers for cultural community events
  29. 29. A global Trade networksuch as Stanbul to participate in global network of the whole world?A global Trade network in Islamic globalisation?compete among the islamic global countries mostly in Middle eastA global Trade network in the south east of Asia?Be in economic network of Middle east countriesA black hole?become closer and closer with more limitation, sanction and closed relationship SCALE AND FUNCTION OF THE PROJECT
  30. 30. Proposal for strategic planning of TehranFlexible - definition of some preliminary proccess - different Senarios fordiferent situation of Tehran - Temporary projectsLocation of the project?Different alternatives - interview with experts - SWAT
  31. 31. 1. What has been the role and influence of Tehran during the history of world trade and economic system?2. What is the current situation of Tehran in global system? Gap analysis3. What can be the approaches? GAP ANALYSIS4. What can be exact definition of a new trade center in Tehran according to its situation and according to its possi-ble future5. How can a new trade center work in Tehran? Finding the scale of the project, positioning, find the negative effect ofthe project in the city
  32. 32. concept contemporary Trade network case study globalization Literature Literature - Globalization study study in developing countries - e ect of large Theory paper urban projects Concept on the city + conclusion Historical analysis Research Evaluation Design Final Aims Spatial Alternatives Question SWOT product analysis Problem De nition Socio-cultural analysis PoliticalFascination interview with Background of analysismotivation experts problems site mapping data research observation context: the city of Tehran
  33. 33. SEP OCT NOV DEC JAN FEB MAR APR MAY JUN Project definitionmotivation, problem statement, aimPre‐expert interviewthesis plan Literature studyGlobalization and trade networkCase studiesCity analysisStudying strategic planning of TehranMappingdata researchRequired analysis Alternativesexpert interviewanalys and choose the location l d h th l tiEvaluation and chooseSWATexpert interviewpredict future effects Design proposal p1 p1 P2 P3 P4 P5
  34. 34. IN CONTINUE...!
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