@olivermarks | @sameerpatel
www.enterprise2strategy.com
 Selling the Case for Accelerating Business Performance
with Enter...
Agenda
 Objectives
 An Enterprise 2.0 Strategic Journey:
from Inception to Execution Planning to
Launch
 Panel: The eas...
Your Objectives
Transition from
pontification to
real world
discussions
Objectives
@olivermarks | @sameerpatel
www.enterprise2strategy.com...
Be prepared for
both the basics
and the most
skeptical
questions, as
you prepare to
sell the
business case
and get budget
...
Mitigate Risk
and Adoption
Trouble spots,
Upfront
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag:...
Learn what it
takes to really
launch….and
land,
successfully
[Need Image]
@olivermarks | @sameerpatel
www.enterprise2strat...
An Enterprise 2.0 Strategic Journey:
from Inception to Launch
An Enterprise 2.0 Strategic Journey:
from Inception to Launch
Designing the Executive Pitch
 Realistic Business Value Pro...
The Big Idea
The Big Idea
Designing the
Executive Pitch
Getting Executives on
board
Execution Planning
Development
Launch ...
Designing the Executive Pitch
 Realistic Business Value Propositions
 What’s In It For Me?
 Politics & Culture
 Busine...
Getting Executives on Board
Panel: Be Ready for the
Obvious….and the Curve Balls
- Chris McGrath, ThoughtFarmer
- Scott Sc...
Getting Executives on Board
 Requirements Gathering
 Elements of a winning
proposal to management
 The Internal Pitch
T...
Execution Planning
 Requirements Definition
 Mitigating Risk From the
Get Go
 Metrics
 Scoping Out Vendor
Options
 Pr...
Launch & Beyond
 Requirements Gathering
 Launch Strategy
 How Penn State Did It
 Going Live
 Driving Adoption
The Big...
Launch & Beyond
How Penn State did it:
A Presentation by Bevin
Hernandez
The Big Idea
Designing the Executive
Pitch
Gettin...
Launch & Beyond
 Requirements Gathering
 Launch Strategy
 How Penn State did it:
Presentation by Bev
 Going Live
 Dri...
An Enterprise 2.0 Strategic Journey:
from Inception to Launch
Closing Thoughts….
Sameer Patel
Twitter: @sameerpatel
Email:...
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 Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies

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Building the business case and execution plan for driving performance via the use of social computing constructs and technologies

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 Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies

  1. 1. @olivermarks | @sameerpatel www.enterprise2strategy.com  Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies Enterprise 2.0 Conference, November, 2009 @olivermarks | @sameerpatel | www.enterprise2strategy.com
  2. 2. Agenda  Objectives  An Enterprise 2.0 Strategic Journey: from Inception to Execution Planning to Launch  Panel: The easy and not so easy questions  Presentation: How to Launch  Q&A @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy
  3. 3. Your Objectives
  4. 4. Transition from pontification to real world discussions Objectives @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy
  5. 5. Be prepared for both the basics and the most skeptical questions, as you prepare to sell the business case and get budget [Need Image] @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy Objectives
  6. 6. Mitigate Risk and Adoption Trouble spots, Upfront @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy Objectives
  7. 7. Learn what it takes to really launch….and land, successfully [Need Image] @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy Objectives
  8. 8. An Enterprise 2.0 Strategic Journey: from Inception to Launch
  9. 9. An Enterprise 2.0 Strategic Journey: from Inception to Launch Designing the Executive Pitch  Realistic Business Value Propositions  What’s In It For Me?  Politics & Culture  Requirements Gathering  Contextual Framing  Governance, Risk Mgmt, Compliance  Legal  Scoping Out Vendor Options  Making the Transition: Switch Costs  Expect The Unexpected  Vendor Panel Discussion Execution Planning Requirements Gathering Scoping Out Vendor Options Pragmatic Planning Understanding Scale Mitigating risk from the get go Getting Executives on Board  Requirements Gathering  Elements of a winning proposal to management  The Pitch Launch Requirements Gathering Launch Strategy Presentation by Bev Penn U Going Live Driving Adoption Develop and Deploy The Big Idea
  10. 10. The Big Idea The Big Idea Designing the Executive Pitch Getting Executives on board Execution Planning Development Launch and Beyond @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy
  11. 11. Designing the Executive Pitch  Realistic Business Value Propositions  What’s In It For Me?  Politics & Culture  Business Requirements Overview  Governance, risk management, & compliance (GRC)  Legal Concerns  Contextual Framing for Management  High Level Vendor Landscape Analysis  Making the Transition: Switch Costs  Expect The Unexpected  Vendor Panel Discussion The Big Idea Designing the Executive Pitch Getting Executives on Board Execution Planning Development Launch and Beyond @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy
  12. 12. Getting Executives on Board Panel: Be Ready for the Obvious….and the Curve Balls - Chris McGrath, ThoughtFarmer - Scott Schnaars, Socialtext - Tom Kuegler, PBWORKS @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy The Big Idea Designing the Executive Pitch Getting Executives on Board Execution Planning Development Launch and Beyond
  13. 13. Getting Executives on Board  Requirements Gathering  Elements of a winning proposal to management  The Internal Pitch The Big Idea Designing the Executive Pitch Getting Executives on Board Execution Planning Development Launch and Beyond @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy
  14. 14. Execution Planning  Requirements Definition  Mitigating Risk From the Get Go  Metrics  Scoping Out Vendor Options  Pragmatic Planning  Understanding Scale The Big Idea Designing the Executive Pitch Getting Executives on Board Execution Planning Development Launch and Beyond @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy
  15. 15. Launch & Beyond  Requirements Gathering  Launch Strategy  How Penn State Did It  Going Live  Driving Adoption The Big Idea Designing the Executive Pitch Getting Executives on Board Execution Planning Development Launch and Beyond @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy
  16. 16. Launch & Beyond How Penn State did it: A Presentation by Bevin Hernandez The Big Idea Designing the Executive Pitch Getting Executives on Board Execution Planning Development Launch and Beyond @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy
  17. 17. Launch & Beyond  Requirements Gathering  Launch Strategy  How Penn State did it: Presentation by Bev  Going Live  Driving Usage The Big Idea Designing the Executive Pitch Getting Executives on Board Execution Planning Development Launch and Beyond @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy
  18. 18. An Enterprise 2.0 Strategic Journey: from Inception to Launch Closing Thoughts…. Sameer Patel Twitter: @sameerpatel Email: sameer.a.patel@gmail.com Blog: http://www.pretzellogic.org Oliver Marks Twitter: @olivermarks Email: om@olivermarks.com Blog: http://blogs.zdnet.com/collaboration www.enterprise2strategy.com

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