Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies

@olivermarks | @sameerpatel www.enterprise2strategy.com Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies Enterprise 2.0 Conference, November, 2009 @olivermarks | @sameerpatel | www.enterprise2strategy.com

Agenda
Objectives
An Enterprise 2.0 Strategic Journey: from Inception to Execution Planning to Launch
Panel: The easy and not so easy questions
Presentation: How to Launch
Q&A
@olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy

Your Objectives

Transition from pontification to real world discussions
Objectives @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy

Be prepared for both the basics and the most skeptical questions, as you prepare to sell the business case and get budget
[Need Image] @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy Objectives

Mitigate Risk and Adoption Trouble spots, Upfront
Objectives @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy

Learn what it takes to really launch….and land, successfully
[Need Image] @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy Objectives

An Enterprise 2.0 Strategic Journey: from Inception to Launch

An Enterprise 2.0 Strategic Journey: from Inception to Launch
Designing the Executive Pitch
Realistic Business Value Propositions
What’s In It For Me?
Politics & Culture
Requirements Gathering
Contextual Framing
Governance, Risk Mgmt, Compliance
Legal
Scoping Out Vendor Options
Making the Transition: Switch Costs
Expect The Unexpected
Vendor Panel Discussion
Execution Planning
Pragmatic Planning
Understanding Scale
Mitigating risk from the get go
Getting Executives on Board
Elements of a winning proposal to management
The Pitch
Launch
Launch Strategy
Presentation by Bev Penn U
Going Live
Driving Adoption
Develop and Deploy The Big Idea

The Big Idea
The Big Idea
Getting Executives on board
Execution Planning
Development
Launch and Beyond

Realistic Business Value Propositions
What’s In It For Me?
Politics & Culture
Business Requirements Overview
Governance, risk management, & compliance (GRC)
Legal Concerns
Contextual Framing for Management
High Level Vendor Landscape Analysis
Making the Transition: Switch Costs
Expect The Unexpected
Vendor Panel Discussion
The Big Idea
Execution Planning
Development
Launch and Beyond

Panel: Be Ready for the Obvious….and the Curve Balls
Chris McGrath, ThoughtFarmer
Scott Schnaars, Socialtext
Tom Kuegler, PBWORKS
The Big Idea
Execution Planning Development
Launch and Beyond

Elements of a winning proposal to management
The Internal Pitch
The Big Idea
Execution Planning Development
Launch and Beyond

Execution Planning
Requirements Definition
Mitigating Risk From the Get Go
Metrics
Pragmatic Planning
Understanding Scale
The Big Idea Designing the Executive Pitch Getting Executives on Board Execution Planning Development Launch and Beyond @olivermarks | @sameerpatel www.enterprise2strategy.com Twitter Hashtag: #e2strategy

Launch & Beyond
Launch Strategy
How Penn State Did It
Going Live
Driving Adoption

Launch & Beyond
How Penn State did it:
A Presentation by Bevin Hernandez

Launch & Beyond
Launch Strategy
How Penn State did it: Presentation by Bev
Going Live
Driving Usage

An Enterprise 2.0 Strategic Journey: from Inception to Launch Closing Thoughts…. Sameer Patel Twitter: @sameerpatel Email: [email_address] Blog: http://www.pretzellogic.org Oliver Marks Twitter: @olivermarks Email: om@olivermarks.com Blog: http://blogs.zdnet.com/collaboration www.enterprise2strategy.com

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Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies

by Sameer Patel on Nov 20, 2009

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