CeBIT Keynote: Rethinking Work. The Next Chapter in Social Collaboration

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  • Because we forgot about the business in the social business.
  • CeBIT Keynote: Rethinking Work. The Next Chapter in Social Collaboration

    1. 1. Rethinking work:The next chapter in socialcollaborationSameer Patel, Group Vice President & GM,Enterprise Social Software, SAP
    2. 2. You’ve heard it before…Social, for Business is BIG42.4%Growth rate of 4.5B Revenue growthsocial software by 2016IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
    3. 3. Designed to seamlessly connectyour employees, your customers,your partners….like never beforeEnterprise 2.0Social BusinessSocial Enterprise
    4. 4. But let’s get real.It’s not really working…..
    5. 5. The research is now here: Adoption never came. 77% of employees never use their enterprise social network and only 3% use it once each dayForrester Research, 2012
    6. 6. And Executives don’t get these nebulous metrics productivity collaboration transparency sharing comments “Where’s the engagement Business in Social connections Business?”IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
    7. 7. Why is this? Because Social in the enterprsie is happening on Mars and business on Venus© 2013 SAP AG. All rights reserved. 7
    8. 8. While we work here…. Process Applications Data People Content
    9. 9. Social Collaboration happens in a vacuum, today.
    10. 10. THE BIG OPPORTUNITY
    11. 11. It’s not Big. Its really, really BIG $1.3 Trillion Annual value that can be unlocked by social technologies McKinsey Global Institute 2012
    12. 12. Here’s your reality Continuously Delight and Satisfy Customers Increase Revenue Improve Talent Performance Decrease Cost Optimize the Demand and Supply Chain Make Data Driven Decisions at every Mitigate Risk level
    13. 13. Transactional systems are excellent at repeatable processes But almost all business activities have unstructured gaps to fill.The Transformational Opportunity from Social Collaboration will come from closing Business Loops
    14. 14. Customer PerformanceTraditional CRM Customer NetworksManage customer records Build strong customerand interactions and communities to delightanalyze trends. customers and lower acquisition costs. That’s closing the loop
    15. 15. Talent Performance Talent Management Talent Networks Manage goals and Leverage knowledge as a learning objectives. strategic asset. That’s closing the loop
    16. 16. Financial Performance & Risk MitigationFinancial Management Performance NetworksExecute Order to Manage exceptions andCash, Identify drive decisions.Risk, ManageCompliance. That’s closing the loop
    17. 17. Supply Chain PerformanceSupply Chain Business NetworksManagementExecute Procure to Pay Galvanize your supplyefficiently. chains to become strategic partners. That’s closing the loop
    18. 18. The Next Chapter: Social collaboration needs to surface atthe point of decision making, action and business execution. People Processes Applica- tions Data Content Lead to Close Order to Cash Customers CRM Partners HCM Employee Supply Chain Networks Documents ERP Videos Social Media Data Internal Data To accelerate real business performance.
    19. 19. This version of Social Collaboration….… is practical: It leverages your existing investments and feeds yourexisting KPIs to drive revenue, reduce costs, and mitigate risk … is achievable: You already have most of the ingredients: applications, processes, data, content… is available: Comes integrated, today. The Future of Work is here. Start Now.
    20. 20. Thank You sap.com/jam© 2013 SAP AG. All rights reserved. 20

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