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CeBIT Keynote: Rethinking Work. The Next Chapter in Social Collaboration

CeBIT Keynote: Rethinking Work. The Next Chapter in Social Collaboration






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  • Because we forgot about the business in the social business.

CeBIT Keynote: Rethinking Work. The Next Chapter in Social Collaboration CeBIT Keynote: Rethinking Work. The Next Chapter in Social Collaboration Presentation Transcript

  • Rethinking work:The next chapter in socialcollaborationSameer Patel, Group Vice President & GM,Enterprise Social Software, SAP
  • You’ve heard it before…Social, for Business is BIG42.4%Growth rate of 4.5B Revenue growthsocial software by 2016IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
  • Designed to seamlessly connectyour employees, your customers,your partners….like never beforeEnterprise 2.0Social BusinessSocial Enterprise
  • But let’s get real.It’s not really working…..
  • The research is now here: Adoption never came. 77% of employees never use their enterprise social network and only 3% use it once each dayForrester Research, 2012
  • And Executives don’t get these nebulous metrics productivity collaboration transparency sharing comments “Where’s the engagement Business in Social connections Business?”IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
  • Why is this? Because Social in the enterprsie is happening on Mars and business on Venus© 2013 SAP AG. All rights reserved. 7
  • While we work here…. Process Applications Data People Content
  • Social Collaboration happens in a vacuum, today.
  • It’s not Big. Its really, really BIG $1.3 Trillion Annual value that can be unlocked by social technologies McKinsey Global Institute 2012
  • Here’s your reality Continuously Delight and Satisfy Customers Increase Revenue Improve Talent Performance Decrease Cost Optimize the Demand and Supply Chain Make Data Driven Decisions at every Mitigate Risk level
  • Transactional systems are excellent at repeatable processes But almost all business activities have unstructured gaps to fill.The Transformational Opportunity from Social Collaboration will come from closing Business Loops
  • Customer PerformanceTraditional CRM Customer NetworksManage customer records Build strong customerand interactions and communities to delightanalyze trends. customers and lower acquisition costs. That’s closing the loop
  • Talent Performance Talent Management Talent Networks Manage goals and Leverage knowledge as a learning objectives. strategic asset. That’s closing the loop
  • Financial Performance & Risk MitigationFinancial Management Performance NetworksExecute Order to Manage exceptions andCash, Identify drive decisions.Risk, ManageCompliance. That’s closing the loop
  • Supply Chain PerformanceSupply Chain Business NetworksManagementExecute Procure to Pay Galvanize your supplyefficiently. chains to become strategic partners. That’s closing the loop
  • The Next Chapter: Social collaboration needs to surface atthe point of decision making, action and business execution. People Processes Applica- tions Data Content Lead to Close Order to Cash Customers CRM Partners HCM Employee Supply Chain Networks Documents ERP Videos Social Media Data Internal Data To accelerate real business performance.
  • This version of Social Collaboration….… is practical: It leverages your existing investments and feeds yourexisting KPIs to drive revenue, reduce costs, and mitigate risk … is achievable: You already have most of the ingredients: applications, processes, data, content… is available: Comes integrated, today. The Future of Work is here. Start Now.
  • Thank You sap.com/jam© 2013 SAP AG. All rights reserved. 20