Your SlideShare is downloading. ×
Product Management Lifecycle
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Product Management Lifecycle

1,307
views

Published on

Describes various life cycle phases and activities for IT managed services product management

Describes various life cycle phases and activities for IT managed services product management

Published in: Technology, Business

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,307
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
67
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Sameer Paradia Product Management Sameer Paradia
  • 2. • Describes the product management phase activities after IT/ Telecom service is launched • Focus on Product management in IT and Telecom domain • Useful for managed services and not for physical products • Can be used by product managers/ practice heads About this presentation
  • 3. • Standardization of sales, delivery and billing process at service provider end • Support for the entire life cycle for service from cradle to grave Benefits to customers • Optimization of delivery cost and transparency of deliverables • Customer understand clearly what is standardization and what al features can be customized • Easy to follow process to avail the services • Simple pricing model Benefits of productization of IT services
  • 4. Monitor Analyze CorrectImprove Innovate Phases in Product Management Product Management
  • 5. Product Management Manage Introduce correction. Analyze If current product state is as desired. Monitor Current product Status on dash board and field. Improve Make the current product state better than desired. Innovate Introduced features ahead of competitors. It is a continuous process of analyzing our current state and comparing it with Other market trends. We need to innovate the products with features to meet Evolving business need of our customer’s and stay ahead of our competitors.
  • 6. Monitor – Data collection for product state Use dash boards and review meetings to get following data for product periodically 1. Sales: Sales Target & Booking/ Billing ( Monthly), Weighted Funnel (Fortnightly) 2. Strategy: Sales/ Marketing Steps implementation (Quarterly) 3. Product Release/updates: Quarterly 4. Operation challenges: Monthly 5. Financial management: Booking, billing, investment to deliver 6. Market feedback: From sales, pre sales and OEM, competitors 7. Current capacity and new requirements projection from sales commit
  • 7. Analyze – Current state against Desired 1. Sales: Target & Booking/ Billing ( Monthly), Weighted Funnel (Fortnightly) 2. Strategy: Sales/ Marketing Steps implementation (Quarterly) 3. Product Release/updates: Quarterly 4. Financial analysis- Investment against the committed booking/ billing (vertical/ region wise), area of optimization 5. Check if delivery capacity is available as per projected funnel size, plan for it 6. Internal division: Operations, tools, process and current resource analysis
  • 8. Manage – Take actions to correct 1. Sales: Implement the sales strategy, if current targets are lagging, Training or new team members, partners, Suggest for cross and up sale 2. Product: Resources are made available to support existing orders and future commits by sales, product deck updation 3. Operation challenges: Suggest ways to overcome by studying the issues. 4. Financial management: strict compliance to AOP guidance
  • 9. Improve 1. To increase Sales: Arrange Marketing events, sales/channel incentive schemes 2. Product Release/updates: Technology upgrades, operation process improvements 3. Incorporate customer feedback for additional features and expansion 4. New Marketing events, plans
  • 10. Innovate 1. Release new product features to meet future business requirements of customers 2. Introduce new features in products leveraging on underpin technology platform 3. Come out with new business /commercial models ahead of other market players
  • 11. Sameer Paradia – CGEIT, CISM, CISSP (sameer_m_paradia@yahoo.com) Practicing IT Services and Outsourcing for past 20+ years http://www.flickr.com/photos/forgetmeknottphotography/7003899183/sizes/l/in/photostre

×