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Report on eCommerce industry in india

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See how eCommerce brand are faring on the social web. The report is powered by www.konnectsocial.com, ORM and social analytics tool which scans blogs, forums, comments, news, social media. The report …

See how eCommerce brand are faring on the social web. The report is powered by www.konnectsocial.com, ORM and social analytics tool which scans blogs, forums, comments, news, social media. The report showcases how brands like Flipkart, Myntra, Snapdeal, HomeShop18 and others are being discussed online, what are the sentiments, share of voice and how they are faring on facebook, twitter and youtube

Published in: Business, Technology

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  • 1. www.konnectsocial.com Industry: eCommerce Brands Covered: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 -Listening Post (15 day Report) - July 12 - July 26 2013 -Geographies- All countries Report Published on: 26th July 2013
  • 2. www.konnectsocial.com Objective • Track and Monitor online conversations from the web and social media on eCommerce websites • Identify Key platforms and Influencers • Identify and highlight negative conversations on brands • Identify how all brands are faring on social media
  • 3. www.konnectsocial.com Keywords Mapped Flipkart Snapdeal FashionAndYou Myntra homeshop18
  • 4. www.konnectsocial.com Key Highlights – Web - Flipkart • Total 482 results on the web. 80.91% Blogs, 0.21% Forums, 18.88% News • Top Countries : India, United States, South Africa • Top Sites: www.zeal4deals.com, freekaamaal.com, www.savemoneyindia.com, dealsbin.in, medianama.com • Sentiment: 98% non negative and 2% negative
  • 5. www.konnectsocial.com Key Highlights – Web - Snapdeal • Total 458 results. 94.76% Blogs, 5.24% News • Top Countries : India, United States, United Kingdom • Top Sites: freekaamaal.com, www.zeal4deals.com, www.savemoneyindia.com, dealsbin.in, www.savemoneyindia.net • Sentiment: 97% non negative and 3% negative
  • 6. www.konnectsocial.com Key Highlights – Web - FashionAndYou • Total 64 results. 98% Blogs, 2% News • Top Countries : India • Top Sites: dealzexplorer.com, savemoneyindia.net, www.dealcurry.com, www.zeal4deals.com, couponmajaa.com • Sentiment: 94% non negative and 6% negative
  • 7. www.konnectsocial.com Key Highlights – Web - Myntra • Total 240 results. 86% Blogs, 14% News • Top Countries : India, United States • Top Sites: freekaamaal.com, www.savemoneyindia.net, dealsbin.in, www.medianama.com, www.zeal4deals.com • Sentiment: 97% non negative and 3% negative
  • 8. www.konnectsocial.com Key Highlights – Web – Homeshop18 • Total 304 results. 94% Blogs, 6% News • Top Countries : India, United States • Top Sites: freekaamaal.com, www.zeal4deals.com, www.savemoneyindia.com, indiafreestuff.in, dealsbin.in • Sentiment: 97% non negative and 3% negative
  • 9. www.konnectsocial.com Summary of Results on the web Flipkart Top Countries Negative Conversations Sites with most negative India - 431 Sites 3 sites Thehindubusinessline.com United States - 11 Sites 2 sites http://www.business-standard.com/ South Africa - 1 Site 0 sites Snapdeal Top Countries Negative Conversations Sites with most negative India - 440 Sites 1 site Indianconsumerforum.org United States - 4 Sites 0 sites United Kingdom - 1 Sites 0 sites FashionAndYou Top Countries Negative Conversations Sites with most negative India - 14 Sites 3 sites www.dealcurry.com Myntra Top Countries Negative Conversations Sites with most negative India - 142 Sites 1 site trak.in United States - 5 Sites 0 sites homeshop18 Top Countries Negative Conversations Sites with most negative India - 201 Sites 1 site Indianconsumerforum.org United Kingdom - 1 Sites 0 sites United States - 1 Sites 0 sites
  • 10. www.konnectsocial.com Some Negative Results – All brands
  • 11. www.konnectsocial.com Some Negative Results – All brands
  • 12. www.konnectsocial.com Results around top Keywords - Flipkart Keyword: 1. Funding
  • 13. www.konnectsocial.com Results around top Keywords - Flipkart Keyword: 2. Amazon
  • 14. www.konnectsocial.com Results around top Keywords - Snapdeal Keyword: 1. Deals
  • 15. www.konnectsocial.com Results around top Keywords - FashionAndYou Keyword: 1. Urbantouch
  • 16. www.konnectsocial.com Results around top Keywords - Myntra Keyword: 1. CMO
  • 17. www.konnectsocial.com Results around top Keywords – homeshop18 Keyword: 1. CMO
  • 18. www.konnectsocial.com Key Highlights - Twitter Total Followers: Followers added in last 15 days Flipkart : 82181 Flipkart: 534 Snapdeal : 12766 Snapdeal: 472 Fashion and You : 12672 Fashion and You : 70 Myntra: 10727 Myntra: 443 HomeShop18 : 13800 HomeShop18 : 311 Total Mentions: Flipkart : 2193 Snapdeal: 512 Fashion and You : 530 Myntra.com : 1584 HomeShop18 : 709
  • 19. www.konnectsocial.com Some Negative Tweets – All Brands
  • 20. www.konnectsocial.com Key Highlights - Twitter Flipkart Snapdeal FashionAndYou Myntra HomeShop18 Total 2193 Mentions Total 512 Mentions Total 530 Mentions Total 1584 Mentions Total 709 Mentions Influencers talking: @sidin – 1 Mention, 63,128 followers and Klout Score of 83, @KanchanGupta – 4 Mentions (all negative), 46,390 followers and Klout Score of 72 Influencers talking: @gulpanag – 9 Mentions, 645,297 followers and Klout Score of 82, @BajpayeeManoj – 1 Mention, 108,635 followers and Klout Score of 64 Influencers talking: @Naina – 1 Mention (-ve), 76,684 followers and Klout Score of 68, @AaStHa_M –42 Mentions, 4,224 followers and Klout Score of 48 Influencers talking: @akshayrenukdas – over 40 Mentions, 795 followers and Klout Score of 44 Influencers talking: @Yuvlicious – over 40 Mentions, 1,825 followers and Klout Score of 44 Maximum mentions on Friday (411) between 3pm to 4pm. This is the time when the followers are online Maximum mentions on Friday (140) Maximum mentions on Sunday (201) Maximum mentions on Wednesday (423) Maximum mentions on Monday (266) Retweets: Total 92. Retweets With maximum retweets (25) on 19th July. Retweets: Total 64. Retweets With maximum retweets (45) on 12th July. Retweets: Total 32. Retweets With maximum retweets (13) on 19th July. Retweets: Total 1810. Retweets With maximum retweets (1583) on 18th July. Retweets: Total 287. Retweets With maximum retweets (130) on 15th July.
  • 21. www.konnectsocial.com Influencers List • Total 21 Tweets for Flipkart from News Channels none from Bollywood • 3 For Snapdeal from News Channels, none from Bollywood • None For Snapdeal from News Channels and Bollywood • 1 For Myntra from News Channels, none from Bollywood • None For Homeshop18 from News Channels and Bollywood Konnect Social lets you create a list of influencers in the industry. So we have created 2 Lists here: News Channels and Bollywood
  • 22. www.konnectsocial.com Brand Comparison on Facebook Total Fans: The basic parameter on Facebook starts with number of fans or likes and a sizable number of fans are required to drive any kind of engagement on social media. flipkart.com is the winner in terms of fans followed by Myntra.com. The relative share of Fans is : flipkart.com - 26% , Myntra.com - 21% , Snapdeal - 18% , fashionandyou.com - 18% , HomeShop18 - 15%
  • 23. www.konnectsocial.com Brand Comparison on Facebook Engagement and Engagement as percentage of Fans • The currency of social media is Engagement and the percentage of fans engaging with the brand. • Snapdeal has generated maximum engagement – 52,974 which is 4.28% of the total fans (1239131) in last 15 days and Myntra.com has generated least engagement – 13909 which is 0.98% of their total fans (1416185) • Relative Share of engagement: Myntra.com - 8%, flipkart.com - 24%, fashionandyou.com - 16%, Snapdeal - 32%, HomeShop18 - 19%,
  • 24. www.konnectsocial.com Brand Comparison on Facebook Engagement Over Time Snapdeal which generated maximum engagement in the selected period has 22 Jul - 26 Jul as the most popular week which accounts to 18% (8851) of their total engagement. In the same week fashionandyou.com generated 10392, flipkart.com generated 2079, HomeShop18 generated 10705, Myntra.com generated 2038 engagement
  • 25. www.konnectsocial.com Brand Comparison on Facebook Engagement By Post Type: In the selected period, Snapdeal which generated maximum engagement shared 25 link, 61 photo, 328 status, followed by fashionandyou.com - 9 link, 33 photo, 41 status, flipkart.com - 65 link, 27 photo, 536 status, 1 video, HomeShop18 - 18 link, 41 photo, 703 status, Myntra.com - 22 link, 34 photo, 115 status
  • 26. www.konnectsocial.com Brand Comparison on Twitter Mentions Over Time: In the selected period Flipkart received maximum mentions and Fashion and You received least mentions. For Flipkart which received maximum mentions, the week 15 Jul - 21 Jul was the most active where it received 880 mentions which accounts to 48.89 of the total mentions in this period. In the same week Fashion and You received 224 mentions which accounts to 64.55% of their total mentions.
  • 27. www.konnectsocial.com Brand Comparison on Twitter Most Engaged Users: Most Engaged users are the ones who mention you more frequently in their Tweets. Above are the most engaged users for each brand
  • 28. www.konnectsocial.com Brand Comparison on Twitter Top Users by Followers: Top users by followers are influencers in the industry (having large number of followers base)
  • 29. www.konnectsocial.com Brand Comparison on Youtube Total Subscribers: • Flipkart: 1,503 http://www.youtube.com/user/mrflipkart • Snapdeal: 85 http://www.youtube.com/user/snapdealteam • Fashion And you: 111 http://www.youtube.com/user/fashionandyou • Myntra: 574 http://www.youtube.com/user/myntradotcom • HomeShop18: 2,866 http://www.youtube.com/user/homeshop18
  • 30. www.konnectsocial.com Brand Comparison on Youtube • For Flipkart, videos with 21 to 40 secs generate maximum views. Flipkart India has 7 videos in this duration and 717,823 total views • Snapdeal (select Snapdeal from dropdown. Chart is not shown above) is not very active on youtube in last 15 days. In total they have only 2 videos with a total of only 11,149 views • FashionAndyou also is not very active • For Myntra, videos with 41 to 60 secs generate maximum views. Myntra has 7 videos in this duration and 343,552 total views • For HomeShop18, videos with greater than 3 mins generate maximum views. Homeshop18 has 20 videos in this duration and 442,488 total views
  • 31. www.konnectsocial.com Brand Comparison on Youtube
  • 32. www.konnectsocial.com Brand Comparison on Youtube
  • 33. www.konnectsocial.com Brand Comparison on Youtube Most Rated Video
  • 34. www.konnectsocial.com Thank You!