This presentation i gave at CAUE conference, pune (http://www.viitcaue.in/speakers.html#Sameer). It discusses common issues in designing ecommerce homepage. It questions what if one site copies other site? or should all homepages in same business have similar pattern. What factors determine the homepage identity and layout ? Should all homepage look like google just because its clean.
Clipping is a handy way to collect important slides you want to go back to later.