Homepage Design Business strategies  Vs  Usability goals. Sameer Chavan VP- User Experience & Design
Fruits – Appearance, taste, texture, feel
<ul><li>Homepages </li></ul><ul><li>“ Do we design the homepage for a purpose OR  </li></ul><ul><li>because someone just l...
Homepage - Very simple <ul><li>Typical information – about us, site map, image, text, etc </li></ul><ul><li>Just a gateway...
Metaphors - Homepage Homepage Usability – Jacob Nielsen & Marie Tahir <ul><li>Pick from the crowd </li></ul><ul><li>An exa...
Homepage –  Pure Search – similar pattern Revenue Model
Homepage-  Directory info – similar pattern Revenue Model Banner advertisement
Homepage – by Revenue strategies <ul><li>Site revenue primarily from user transactions : one party pays </li></ul><ul><li>...
Homepage – by Revenue strategies <ul><li>Site revenue primarily from user transactions  : one party pays </li></ul><ul><li...
Homepage – by Revenue strategies <ul><li>Site revenue primarily from user transactions  : Both parties pay. </li></ul><ul>...
Design Strategies <ul><li>Usability Goals </li></ul><ul><ul><li>Right information Architecture & UI standards </li></ul></...
Homepage – sold out !
Homepage – sold out !
Homepage
Redesign of Jeevansathi.com
Making of Shiksha.com Design direction Search Engine look >  Display content > Show product features > Give space to custo...
Homepage Design depends on … <ul><li>Monetization </li></ul><ul><ul><li>Advertisement based revenue </li></ul></ul><ul><ul...
Happy homepage Designing !!! <ul><li>Thanks ! </li></ul><ul><li>[email_address] </li></ul>
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Homepage Usability

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This presentation i gave at CAUE conference, pune (http://www.viitcaue.in/speakers.html#Sameer). It discusses common issues in designing ecommerce homepage. It questions what if one site copies other site? or should all homepages in same business have similar pattern. What factors determine the homepage identity and layout ? Should all homepage look like google just because its clean.

Published in: Design, Technology, Business

Homepage Usability

  1. 1. Homepage Design Business strategies Vs Usability goals. Sameer Chavan VP- User Experience & Design
  2. 2. Fruits – Appearance, taste, texture, feel
  3. 3. <ul><li>Homepages </li></ul><ul><li>“ Do we design the homepage for a purpose OR </li></ul><ul><li>because someone just likes one” </li></ul>
  4. 4. Homepage - Very simple <ul><li>Typical information – about us, site map, image, text, etc </li></ul><ul><li>Just a gateway to enter the site. </li></ul><ul><li>Does not affect business </li></ul><ul><li>Just design at the end </li></ul>
  5. 5. Metaphors - Homepage Homepage Usability – Jacob Nielsen & Marie Tahir <ul><li>Pick from the crowd </li></ul><ul><li>An example content for the month </li></ul><ul><li>Short prioritized overview of most important news </li></ul><ul><li>Overview of store contents. </li></ul><ul><li>Open and accessible </li></ul><ul><li>Merchandizing </li></ul><ul><li>Direct visitors to right places </li></ul><ul><li>Welcome returning customers </li></ul><ul><li>Its your identity </li></ul><ul><li>First impression </li></ul>
  6. 6. Homepage – Pure Search – similar pattern Revenue Model
  7. 7. Homepage- Directory info – similar pattern Revenue Model Banner advertisement
  8. 8. Homepage – by Revenue strategies <ul><li>Site revenue primarily from user transactions : one party pays </li></ul><ul><li>Focused on user tasks </li></ul><ul><li>Informing users on how things work </li></ul>
  9. 9. Homepage – by Revenue strategies <ul><li>Site revenue primarily from user transactions : one party pays </li></ul><ul><li>Shows user site content to entice </li></ul>
  10. 10. Homepage – by Revenue strategies <ul><li>Site revenue primarily from user transactions : Both parties pay. </li></ul><ul><li>focused on advertisers </li></ul>
  11. 11. Design Strategies <ul><li>Usability Goals </li></ul><ul><ul><li>Right information Architecture & UI standards </li></ul></ul><ul><ul><li>Providing all user actions and information </li></ul></ul><ul><ul><li>Convey trust, quality, quantity. </li></ul></ul><ul><li>Business goals </li></ul><ul><ul><li>Promoting a new feature or de-prioritizing existing feature </li></ul></ul><ul><ul><li>Visibility to Ad units </li></ul></ul><ul><ul><li>Legacy issues with existing content / customer units </li></ul></ul><ul><ul><li>Site positioning </li></ul></ul>
  12. 12. Homepage – sold out !
  13. 13. Homepage – sold out !
  14. 14. Homepage
  15. 15. Redesign of Jeevansathi.com
  16. 16. Making of Shiksha.com Design direction Search Engine look > Display content > Show product features > Give space to customer banner >
  17. 17. Homepage Design depends on … <ul><li>Monetization </li></ul><ul><ul><li>Advertisement based revenue </li></ul></ul><ul><ul><li>Online transaction based </li></ul></ul><ul><ul><li>Single party Vs both party payment </li></ul></ul><ul><li>Marketing & Sales </li></ul><ul><ul><li>Who is the hero of the page ? </li></ul></ul><ul><ul><li>What is the message ? </li></ul></ul><ul><li>Similar pattern in same domain </li></ul>
  18. 18. Happy homepage Designing !!! <ul><li>Thanks ! </li></ul><ul><li>[email_address] </li></ul>
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