User Experience Explained


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A presentation for design freshers, developers and any one who is new to the domain.

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User Experience Explained

  1. 1. User experience Explained What, Why and a bit of design thinking
  2. 2. Index What User Experience is? What User Experience is not? Why User Experience matters ? A bit of design thinking
  3. 3. experience User is everywhere
  4. 4. Sometimes, we go through bad user experience !
  5. 5. UX is composed of numerous micro interactions that are informative
  6. 6. UX is composed of numerous micro interactions that are useful The size of the arrow on Google Weather changes depending on the strength of the wind.
  7. 7. UX is composed of numerous micro interactions that are emotional
  8. 8. UX is composed of numerous micro interactions that are delightful
  9. 9. UX is composed of numerous micro interactions that are humane
  10. 10. UX is composed of numerous micro interactions that are usable Reference:
  11. 11. UX is composed of numerous micro interactions that are accessible Reference:
  12. 12. "User Experience” encompasses all aspects of the end-user's interaction with the company, its services, and its products. Definition
  13. 13. Useful: Your content should be original and fulfil a need Usable: Site must be efficient, effective and satisfying to use Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation Findable: Content needs to be navigable and locatable Accessible: Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities Credible: Users must trust and believe what you tell them Valuable: Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction. In digital context, User Experience is
  14. 14. What User Experience is not ? Same as User Interface (UI) Design. UI design focuses on users goals and ensure elements are accessible, understandable, and use to facilitate those actions. Just about look and feel. Not limited to colour, typography and graphics. Just about technology. User experience design is not limited to the confines of the computer. It doesn't even need a screen. Just about usability. While usability is important, its focus on efficiency and effectiveness and satisfaction Just about the user. Overall experience need to meet as many goals and needs as possible for the business as well as users. A checkbox in the process . Most companies expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an on-going effort, a process of continually learning about users, responding to their behaviours, and evolving the product or service. 1 2 3 4 5 6 A choice. The biggest misconception is that companies have a choice to invest in their user's experience. To survive the competition, they don't. 7 Reference :
  15. 15. What is seen is just Look and Feel
  16. 16. Visual Design Usability Principles Information Design Interaction Design Information Architecture Navigational Design Business Requirements Content Requirements User Needs and requirements Business Strategy What is it actually…
  17. 17. Cost of ignorance !
  18. 18. • People expect products to be intuitive, elegant and user-friendly. • In a crowded global marketplace, businesses can no longer compete on price and functionality alone. To be at the forefront of global competition, economies need the ability to constantly tap on new ideas and innovate. • Design can be used to improve products, processes and environments thereby improving daily lives of people. Using a creative process, which has human needs at the core, design helps to solve human problem and bring about responsible change. • Design is the key to unlocking innovation and competitiveness in businesses. • Adoption of new technologies is largely determined by how a person engages with the device, and how comfortable s/he is doing so. Why UX matters?
  19. 19. • All assumptions and no validations • One-size fits all • User is like me and thinks they way I think • Designing solutions in meetings • Badly defined functional requirements • Poor communication among customers, developers, and stakeholders • Use of immature technology • Poor project management • Commercial pressures How UX goes wrong ?
  20. 20. What process ensure good UX ? Foundation Understand Needs Ideation Create Concepts Evaluation Refine until it’s right Ideation This phase is about connecting the dots. This phase will define its scope, its features and functionality and how it behaves. • Sketching • Storyboarding • Concept Creation • Wire framing • Information Architecture • Information and Interaction Design • Visual Design • Conversion to HTML prototype. Discovery • Understand Client’s and business goals. • Understand user needs and task • Understand Competitors business • Interviews • Focus Group Discussions • Participatory design • Mind mapping • User Journey • Competitive Analysis • Data Analytics • Get design insights Evaluation This phase is about getting the right design. • Expert Usability evaluation • Iterative usability testing. • Information and Interaction Design • Refine. Refine. Refine.
  21. 21. Design Thinking – As a problem solving approach Empathy Define Ideate Prototype Test Real understanding. Learning users’ unarticulated needs through a process of keen observation and interpretation Look beneath the surface. Turn observation into insights. Converge business viability, human desirability and technical feasibility. Visualize. Sketches or low- fidelity wireframes. Build a fake product. Build real interactions. Evaluate. Test your ideas for feedback.
  22. 22. Thank You !