The document discusses how an external agency can provide customized news feeds from multiple channels to help organizations stay informed of market trends, competition activity, and new opportunities. This low investment approach helps improve branding and marketing ROI while delighting customers. Cultivating internal resources also helps reduce costs, improve employee satisfaction, and increase sales conversions. The agency operates in the middle of an organization to help sales teams generate more revenue, improve branding and image, and significantly boost the bottom line through execution.

4. The Ear, Nose, Eyes for any organization Daily scoops from multiple channels as custom filtered feeds Provides new leads, tracks competition activity, highlights new market opportunities, helps understand market trends…

5. This low investment route helps in enhancing brand goodwill and increases opportunities to up sell or cross sell your products, improving Marketing ROI. Customer delight is an added benefit as your brand in perceived as interactive and dynamic.

6. Cultivating internal resources helps in reducing opportunity costs, improves employee satisfaction and generates higher sales conversions ratios “ In addition to servicing millions of customers, we had to serve our own employers as well…” Dr. Sumit Dutta Chowdhary, CIO, Reliance Communications. Quoted from the July 2009 CIO Magazine Cover Story on Intranet Based Web2.0. Recommended ‘Must Read’ for all CXOs