Innovative advertisement solutionInnovative Marketing Media
Concept‘adverts on the back side of photocopied pages’supplying sheets with ‘advertisements’ printed on oneside of the page to photocopy operators around thecolleges.students get the benefit of free photocopy, subsidizedby revenues gained from advertising and also fromfree coupons that they get.targeted primarily at the 18-25 years age group;students pursuing graduate & post-graduate courses
Process and mechanicsOneAdvertisements templates printed, repacked & distributed to partnercopyguru outlets around colleges.TwoStudents avail photocopying services at these partner outlets get ascratch card for every 10 sheets photocopied.ThreeStudents can then redeem these scratch cards for mobile talk-time andfree coupons.FourThrough reimbursement process the students submit their dataincluding name ,phone number, e-mail address & otherdetails, which in turn ensures track ability of the advertisingcampaign which can be shared with the advertiser.
Product detailAdvertisement on one side (back) of the pageMedium: A4 sheet -90gsm wood-free paperAd measurement: 18cm x 25cmFrequency: 1 in 1 pagesColors :Four ColorInk : eco-friendly printing inks from EnNatura
Advantages• Higher visibility by elimination of the ‘chance’element of viewing the advertisement• Brand loyalty & goodwill for the advertiser bysubsidizing student costs• Reduce cost per impression as the students willretain the adverts for a prolonged period of time• Direct one-to-one contact wherein the advertisercould have access to registered user• Direct increase in sale due to the distribution offree coupons.
Competitive edgevs print mediaunderstands & pinpoints its target market directlyidentifies with demographics on a person levelvs flyers & pamphletsdistribution channels leads directly to the consumerhigher retention & higher visibilityvs other campus promotioncheap & effective route of advertising throughout the yearsustained visibility for much longer period“The most important of all, we guarantee a direct increase in sale”
List of colleges running Copyguru.Colleges of LawAMS College of Law for Women Nallakunta HyderabadPendekanti Law College Himayatnagar HyderabadKV Ranga Reddy Institute of Law Himayatnagar HyderabadSultan-ul-Uloom Law College Banjara Hills HyderabadColleges of PharmacyG.Pulla Reddy College of Pharmacy Mehdipatnam, HyderabadVanitha Mahavidyalaya Pharmacy Namapally Hyderabad
Colleges EngineeringDeccan College of Engineering Nampally HyderabadMuffakumjah College of Engineering Banjara Hills, HyderabadMVSR Engineering College Saroornagar, HyderabadUniversity College of Engineering OU HyderabadUniversity College for Women OU Koti, HyderabadShadan Colleges Khairatabad,HyderabadMethodist College of Engineering Abids HyderabadColleges of medical/DentalPanineeya Mahavidyalaya Dental Dilsukhnagar,HyderabadOsmania Medical college Koti Hyderabad
Colleges of Commerce artsAuroras PG College Chikkadpall HyderabadBankatlal Badruka College Kachiguda, HyderabadVilla Marie P.G.College for Women Somajiguda,HyderabadSt.Anns College for Women Mehdipatan,HyderabadSt. francis college Begumpet Hyderabad.Vivek Vardhini College Jambagh, HyderabadSt. Mary college Yousufguda HyderabadSt. josephs college Abids Hyderabad