• Save
Part03 broadcast tv middle east digital media strategic approach
Upcoming SlideShare
Loading in...5
×
 

Part03 broadcast tv middle east digital media strategic approach

on

  • 560 views

Broadcast TV in the Middle East and Digital Media, Strategic Approach for Sustainable engagement. ...

Broadcast TV in the Middle East and Digital Media, Strategic Approach for Sustainable engagement.
Part 1/3: Changing Media Landscape, Trends and Future Opportunities.
Part 2/3: News broadcast TV in the middle East and Digital Media, Strategic Opportunities.
Part 3/3: Digital Brand & Technology
Created by: Sameer Issa / 2013

Statistics

Views

Total Views
560
Views on SlideShare
559
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Part03 broadcast tv middle east digital media strategic approach Part03 broadcast tv middle east digital media strategic approach Presentation Transcript

  • Broadcast TV, Journalism & Digital Media in the Middle East; Strategic Approach For Sustainable Engagement Part 1/3: Changing Media Landscape. Part 2/3: Middle East Marketplace; Strategic Opportunities. Part 3/3: Digital Brand & Technology. Sameer Issa Communications & Media Strategist © 2013
  • Technology Strategy Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy 2
  • Hosting & CDN Scalability & Overcoming Bandwidth Bottle neck Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !3
  • Hosting & CDN Mobile Platform Scalability “ 71% of global mobile web users expect websites to load as quickly on their mobile phone compared to the computer” • • Challenge: To support today’s “always on” cloud-based world, proven hosting is required that , not only guarantees the availability of services, but also delivers an integrated mobile solution with the scalability to ensure load times, as well as response rates - even during expected & unexpected peak traffic. Meet audience rising expectations in regards to mobile load time as a key monetize reach via mobile advertising and profitably selling digital services “Implementing effective technology strategy in regards to content distribution has enabled us to manage spikes in traffic & reduced load time by two seconds, ensuring our users receive an optimal web experience no matter the device or type of content the user is consuming” Joe Lalley, Vice President of Digital Products - MTV Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !4
  • > Media Repository Mobile Cloud Platform • Platform-as-a-service that provides the development infrastructure and tools, along with contextual device information and optimization & analytics. “ 71% of global mobile web users expect websites to load as quickly on their mobile phone compared to the computer” Netbiscuits: Platform Solution provider Automatic optimization for thousands of devices Templates in Biscuit ML Platform generates display from device database Device specific presentation • Makes integration with other network services easier, without having to install and update the same complex logic on many different devices.  • Provides flexibility on demand, industry-leading uptime and availability, built-in disaster recovery and global data center access networks. Netbiscuits Cloud Platform Provider Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !5
  • User Generated CMS Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !6
  • UG-CMS User-Generated Content Management System CMS isn’t about publishing, its about audience experience Whats the Primary driver for increased Usage of CMS? Forrestor Research Inc. Globalizing content an tailoring at local level Improved service Sales Conversion Rates New Ebusiness •Mobile, Social, Personal, Cloud 26% Improved multichannel Experience Web redesign 2010+ Third Generation CMS 11% Second Generation CMS 2003-2010 10% •Dynamic Websites. •Marketing-driven •Business results focused. 9% 8% 8% First Generation CMS 1994-2003 Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist •Brochureware websites. •Vendor Pinooers: interwooven, Vignette. •CMS Part of enterprise Content. •Management Suites. Strategic Approach Technology Strategy !7
  • CMS Deployment Models, Platforms & Vendors Deployment Models: • On-Premise: Software is deployed on owned servers. • Cloud: Software is deployed in the could. • Hybrid: Authoring servers on-premise, delivery servers in the cloud. Development Platforms: • .NET Framework: Microsoft only, mature development environment. • Java: Cross platform, popular among large enterprises and large financials. • PHP: Cross Platform, Fastest growing CMS Platform. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist CMS Vendors Strategic Approach Technology Strategy !8
  • Strategic Key Requirement Scalability-Performance-Usability • Timely delivery of content is crucial in today's news cycle, coverage needs to be • posted on the site as events occur on the ground, CMS where editorial and publishing processes are simple and intuitive. The need to pull in content from many sources and publish it in various formats & platforms. Orchestrating it all requires centralized content management which is agile, resilient & integrated. In addition to standard broadcast publishing requirements in terms of workflow, it is required for the CMS to have Low barrier for creating new digital content entry (micro-sites), & metadata content deep integration. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !9
  • Strategic Key Requirement The need for a dynamic UGCMS From ID'ing Songs To ID'ing TV Shows • “Drupal & Magnolia” / (Open-source) are widely used by broadcast industry for the development of their digital presence as it offers full integration with broadcast workflow. Development Project Plan/ Processes Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !10
  • Moderation & Analytics Digital Brand Safety & Analytics Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !11
  • The Need; Digital Brand safety; Monitoring & Moderation • As the Social Media phenomenon is embraced by more and more Internet and • Mobile users worldwide, publishers of User-Generated-Content (UGC) face a huge challenge in finding and implementing sustainable moderation solution to screen, identify and protect their properties and mobile services from inappropriate to offensive content (adult, violence, discriminatory, defamation, etc...). The nature of UGC and the digital web is that it could only need one single UGC image or video to trigger a major media crisis involving huge masses within few minutes. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !12
  • Challenges: • The need to moderate user-generated digital content across multiple platforms, • • • • • channels and social streams. Moderation operation; 24 hours / 7 days / 365 days. The need to moderate all types of UGC including text, videos, images. The need to protect digital brand from liabilities resulting from infringing UGC content, whatever it’s a copyright protected image, audio track or video (copyright infringement engine). Arabic Language moderation adds extra challenge in regards to automation. Guarantee moderation workflow even through high traffic web spikes due to breaking news and sudden developments. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !13
  • Need Analysis; Moderation types: • Creation and Management of innovative Moderation Policy Guidelines. • Identify & evaluate proper moderation tool. • Pre-moderation: review of all UGC text submission from online and mobile • • • community, prior to being published on the site. Moderation of abusive content reported by users in order to verify if reported content is effectively to be considered as inappropriate content according to moderation guidelines. Post-moderation of Facebook comments and other social media channels: YouTube, Google+, etc... Required Moderation Response Time: Real time moderation (capped with SLA of maximum moderation response time: 15 minutes) Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !14
  • Aligning digital metrics with strategic framework Welcome to the world of digital analytics Awareness • • • • • • Web Traffic Web Traffic Referrals Search Volume Trends Followers, Friends, Fans Social Mentions Share of Voice Action • • • • • • • • • Web Traffic Time Spent on Site Bounce Rate Repeat Visits Content Acceptance Followers, Friends, Fans Social Mentions Share of Voice Connectivity within Sales Funnel. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Loyalty • • • • • • • • Time Spent on Site Repeat Visits Content acceptance Followers, Friends, Fans Repeat Social Mentions Share of Voice Recommendations and Reviews Social Connectivity Among Customers • Customer Service Metrics • Net Promoter Score. Strategic Approach Technology Strategy !15
  • Social Infrastructure Integrating next level social media integration cloud technology Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !16
  • Social Infrastructure; Align with Strategic Objectives Connect Collect Convert Allow your users to register and sign in to website with their existing social identities. giving access to permissionbased, first-party social data which is vital to establishing solid relationship with audience and creating personalized experiences. Collecting valuable identity and behavior data in one place with a next-generation database designed to store data streams from social network profiles and user activities across multiple devices. Result: Creating Engaging experiences Increase valuable user actions by providing personalized social experiences on web properties while leveraging social data to deliver hyper-relevant marketing. Result: Converting visitors into loyal audience. Result: Increased registration up to 90% Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !17
  • Social Infrastructure Components Social Analytics Analyze social activity across your entire site to identify influential users, optimize user engagement, and track social ROI. User Management An end-to-end user management solution that makes it easy to enable social login, quickly build registration workflows, store rich user data, and completely manage your user base in the cloud. Social Plug-ins Make your site social with a comprehensive suite of social plugins that bring friends into the site experience, increase interactions, and pull visitors deeper into your site. Increasing referral traffic, page views, and time spent on-site while collecting behavioral data Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Gamification Incentivize behaviors that benefit your business by rewarding users for valuable actions, and enabling users to compete against their real friends in an engaging, gamified environment. Drive valuable user actions. Strategic Approach Technology Strategy !18
  • Sample Successful Implementations Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !19
  • Rewarding user engagement Integrating game mechanics on your site begins with defining which user actions to monitor and reward. User actions can be as simple as commenting, rating, sharing or liking, or as complex as uploading video content or participating in an in-depth survey. Any activity on your site can be tagged and incorporated as a gamification action. Leaderboard Progress Bar Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !20
  • Visualizing Social Media Real time integration of Social into Apps, Sites & TV building differentiated real-time social experiences into digital and TV properties designed to reach new fans and connect viewers. Create sponsorable social media experiences and involve audience in broadcasts, live events and digital properties to grow viewers, fans and loyalists. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !21
  • Social Infrastructure; Align with Strategic Objectives Discover Discovering and source any conversation or interaction as it happens in the digital space and putting it to use in programing, advertising & Marketing activities & strategies. Filter Solid platform to provide real-time based filtering for social content pulled from any social network. Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Display Delivering engaging, interactive real-time visualizations to be deployed to any digital end point: website, Facebook page, mobile site, app, TV Analyze Tracking the success of integrated social content experiences using solid metric & reporting. Crucial for the success of monetizing strategies & activities. Strategic Approach Technology Strategy !22
  • Real-time ecosystem of social conversations Media Conversion; Social ecosystem between TV screen and digital end points Social Visualization Platform Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist Strategic Approach Technology Strategy !23
  • Thank You Broadcast TV & Digital Media Strategic Opportunities Sameer Issa | Communications & Media Strategist