Citizen Guild - An introduction


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A short introduction to the concept behind CitizenGuild - a consulting think tank for SMEs

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  • John Grant T h e narrative on this could be more about the inspiration of high level folk …accessing people sme’s would not otherwise access…Fusion of small business energy and big business learnings… Big businesses are spoilt. Get anyone they want. Pick and choose… Yet SMEs are the lifeblood. Citizenguild fully utilising the potential… Big business giving time to business in the community…access IBM talent for small businesses? (Day rate up to £2,000) National charity day – celebrity share…children in need… people bid for charity…10 names…
  • Citizen Guild - An introduction

    1. 1. mentors big business insight small business agility .citizenguild.
    2. 2. SME: lifeblood of the economy <ul><li>The growth of the SME is critical to the health of our economy </li></ul><ul><li>99.9% of enterprises in the UK are an SME </li></ul><ul><li>To survive a downturn and grow in the long term, the SME might need a little support …. </li></ul>
    4. 4. This too...… Big Business Insights & techniques Small Business Flexibility & agility
    5. 5. Support that can help answer these questions… <ul><li>Who can advise US with our commercial direction ? </li></ul><ul><li>W ho can mentor US on our strategy for growth? </li></ul><ul><li>W ho can provide counsel on brand & retail marketing? </li></ul><ul><li>Who can guide US on finding & retaining the ideal talent? </li></ul><ul><li>W ho can share expertise on effective digital strategies? </li></ul><ul><li>Who can help motivate OUR organisation? </li></ul><ul><li>Who can instil confidence in the business? </li></ul><ul><li>Who can be there to just listen when we need them? </li></ul>
    6. 6. Because running a business is a little like this business O
    7. 7. And the Banks are not rushing to help THE BANKS SME
    8. 8. While Management Consultancies are focused on their big fee paying clients MAJOR MANAGEMENT CONSULTANCIES SME
    9. 9. Welcome to citizenguild <ul><li>W e are a collective of networked business specialists ready to support the growth of the SME in the UK. </li></ul><ul><li>We all have big business experience to share … </li></ul><ul><li>And yet all run small businesses ourselves </li></ul><ul><li>We provide practical , actionable yet inspirationa l mentoring services that cover the spectrum of business needs of the SME … </li></ul><ul><li>And draw upon our collective experience across numerous industry sectors and countries … </li></ul>
    10. 10. W e brings together a collective of inspirational business mentors for you
    11. 11. H ere are some of them …
    12. 12. T he citizen mentors Finance Finance Systems Commercial Marketing Sustainability Digital, Retail Digital Strategy Digital
    13. 13. p aul bay <ul><li>Entrepreneur for 8 years </li></ul><ul><ul><li>Founder of citizenguild, citizenbay, citizensound, mondaymediachat </li></ul></ul><ul><li>Brand communications expertise of 25 years </li></ul><ul><ul><li>R ecent clients include: IKEA, Sony Music, ESPN, Discovery Networks, Twinings </li></ul></ul><ul><ul><li>Ex-Levi Strauss Europe Director of Communications and of Licensing </li></ul></ul><ul><ul><li>14 years spent in top advertising agencies including M&C Saatchi </li></ul></ul><ul><li>Agent of change </li></ul><ul><ul><li>‘ Marketing Guru’ according to The Daily Telegraph; </li></ul></ul><ul><ul><li>guest speaker for Hyper-Island and U t alk Marketing. </li></ul></ul><ul><ul><li>Speaker at ‘Inner Circle’ global event and European Family Business Conference July 2011. </li></ul></ul><ul><ul><li>Awards winner, speaker, events curator, blogger, music lover, curious mind and happily left-handed </li></ul></ul>
    14. 14. dhana mahendran <ul><li>Corporate Strategy, Commercial and Financial management </li></ul><ul><ul><li>experience of over 20 years </li></ul></ul><ul><ul><li>Entrepreneur for 12 years. Launched a restaurant in 2005 & launched a range of cocktail mixers in 2008 </li></ul></ul><ul><ul><li>15 years at Board level in the advertising/marketing communications sector </li></ul></ul><ul><ul><li>C o mpanies include: New Media Industries PLC, Yellowhammer A dvertising PLC, Breath_e communications Agency </li></ul></ul><ul><li>Mentor and Business Consultant </li></ul><ul><ul><li>A judge for the Young Enterprise scheme (the ICSA Corporate Governance Award) in 2003/4 </li></ul></ul><ul><li>On occasion has been inspired to write poetry </li></ul>
    15. 15. J on Bains <ul><li>Digital communications strategist with an eye for neutrality, talent routing, general problem solving </li></ul><ul><li>Founder/Co-Founder of Obsolete, Lateral, Lshift, The Cluster </li></ul><ul><li>Seasoned & recognised digital industry visionary & leader. </li></ul><ul><li>Multi-disciplined Team Management, Account, Strategic & Creative </li></ul><ul><li>More than a decades worth of international client management </li></ul><ul><li>Delivered successful & award winning digital experiences </li></ul>
    16. 16. s am collett <ul><li>Digital Strategist with hands on knowledge of the up to date trends in digital. Over 14 years of big brand experience. </li></ul><ul><li>Founder of the Phenotype Network - a digital design and production agency with a difference </li></ul><ul><li>Your go to for digital strategy - be it design, branding, usability, revenue streams, eCRM, SEO or digital audits. </li></ul>
    17. 17. j ohn grant <ul><li>Celebrated sustainable marketing evangelist </li></ul><ul><li>Author of numerous books including: Co-opportunity (Jan10), the award winning 'Green Marketing Manifesto' (Oct07), and three previous books. </li></ul><ul><li>Co-founder of St Luke's the socially aware ad agency </li></ul><ul><li>Co-founder of Ecoinomy which applies community self organising principles and social web platforms to greening the office </li></ul>
    18. 18. a rul kumar <ul><li>Programme Project, Application management </li></ul><ul><ul><li>experience of over 25 years in Business and IT, Software and Hardware projects </li></ul></ul><ul><ul><li>Clients include: One2One (T-Mobile), O2, Plus One Financial Services, Lloyds Banking Group, Cap Gemini, E&Y and Accenture </li></ul></ul><ul><ul><li>Managed and delivered the merged telephony contact centre infrastructure of HBoS and LTSB making a single virtual LBG telephony infrastructure </li></ul></ul><ul><ul><li>Worked with on projects </li></ul></ul><ul><li>Technology lover and enjoys motor racing </li></ul>
    19. 19. nadine slater <ul><li>Founder of Strategy & Communications consultancy </li></ul><ul><li>Clients include: </li></ul><ul><ul><li>Bertelsmann, Sony, Arcelor Mittal, United Airlines, Lanxess, Good Energies, Veolia, BMW, Roland Berger & Partners, PPG Canada </li></ul></ul><ul><li>Executive Performance Coach </li></ul><ul><ul><li>Clients include: product managers, sales and marketing professionals, tech-savvy media experts, successful business owners, CEO’s, Board members and Chairmen </li></ul></ul>
    20. 20. d o uglas smith <ul><li>Digital innovation Digital marketing & digital retail specialist </li></ul><ul><ul><li>Founder HolyTornado! helping customers leverage digital technologies to achieve business growth and improved customer experience </li></ul></ul><ul><li>Over 20 years experience in his field </li></ul><ul><ul><li>He has worked at numerous leading agencies as Digital Strategist and Innovations expert </li></ul></ul><ul><ul><li>Clients includedNokia, Levis, VW, Lexus, Amnesty International, Which?, Lloyds TSB, Faber & Faber, Fujitsu, Mobistar, Syngenta, Wartsila Diesel and many others </li></ul></ul><ul><ul><li>SME’s: Hideout Leather and Nexus Strategic Partnerships </li></ul></ul><ul><li>Award winner </li></ul><ul><ul><li>nearly 40 international industry awards to his name </li></ul></ul>
    21. 21. mark taylor <ul><li>M entor & F i nancial Consultant for SMEs across the country </li></ul><ul><li>Director of Small Wine business </li></ul><ul><li>A previous career in the banking sector </li></ul><ul><li>Chosen to be the ‘financial guru’ for the recent Daily Telegraph/T-Mobile project to help SMEs in the UK </li></ul>
    22. 22. Our mentors have advised large companies such as: <ul><li>C oca Cola </li></ul><ul><li>Sony Music </li></ul><ul><li>Nokia </li></ul><ul><li>Ikea </li></ul><ul><li>Twinings </li></ul><ul><li>Levi Strauss </li></ul><ul><li>T-Mobile </li></ul><ul><li>P&G </li></ul><ul><li>BMW </li></ul><ul><li>Lexus </li></ul><ul><li>United Airlines </li></ul>
    23. 23. But we have been busy supporting SMEs too <ul><li>Mentors: Paul Bay & Mark Taylor </li></ul><ul><li>T-Mobile & The Daily Telegraph ran an initiative to help the SME overcome their business challenges. </li></ul><ul><li>Paul Bay and Mark Taylor were selected to be the Marketing & Financial gurus to help selected SME s with their business issues </li></ul>
    24. 24. How can we help you?
    26. 26. A cross the spectrum of skills Financial Management Commercial Strategy Corporate Strategy Sustain- ability Brand&Retail Marketing Digital Strategy Talent Development Customer Strategy IT
    27. 27. Enter The SME Spectrum Filter <ul><li>Y ou share your business issue with the citizenguild </li></ul><ul><li>Together we work out where it sits on the spectrum </li></ul><ul><li>We recommend the person/people who could help </li></ul><ul><li>You say start </li></ul><ul><li>We start </li></ul>Financial Management Commercial Strategy Corporate Strategy Sustain- ability Brand&Retail Marketing Digital Strategy Talent Development Customer Strategy IT
    28. 28. Mentoring services include:
    29. 29. 1 Pick a colour or colours <ul><li>You have a business need that falls into one or more of the colour codes </li></ul><ul><li>You need their support on an ad-hoc basis or on a retainer basis </li></ul><ul><li>The colour or colours you pick are all you need. No other service. </li></ul><ul><li>You could pick the lot …we are not going to stop you… </li></ul>Financial Management Commercial Strategy Corporate Strategy Sustain- ability Brand&Retail Marketing Digital Strategy Talent Development Customer Strategy IT
    30. 30. 2 Two Days <ul><li>The citizen guild runs a two day intensive session to: </li></ul><ul><ul><li>Absorb your business challenges </li></ul></ul><ul><ul><li>Challenge your assumptions </li></ul></ul><ul><ul><li>Open up your strategies to fresh ideas </li></ul></ul><ul><ul><li>Secure a strengthened business plan </li></ul></ul><ul><ul><li>Deliver one report, with input on next steps </li></ul></ul><ul><ul><li>Implement. Just pick the colour needed. </li></ul></ul>
    31. 31. 3 Pay As You Gain <ul><li>Your business may require help on an ad-hoc basis: </li></ul><ul><li>But you don’t want to incur high costs for time not utilised </li></ul><ul><li>We at citizen guild offer you a flexible alternative: </li></ul><ul><li>You buy a five hour block of our time or a two hour block </li></ul><ul><li>You use it when you want, how you want it … </li></ul>
    32. 32. But you might just need a company wide recharge
    33. 33. A company energised for the future is a company that is inspired as much as one that has business acumen PASSION MOTIVATION INSPIRATION FRESHNESS
    34. 34. We help management instill a more e nergised and inspirational sense of leadership Across the organisation
    35. 35. The L eadership I nspiration P rogramme <ul><li>curious business </li></ul><ul><ul><li>A half day session that inspires, challenges and energises a company </li></ul></ul><ul><li>leadership coaching </li></ul><ul><ul><li>W e help leaders bring clarity, authenticity and purpose (back) into their careers and businesses </li></ul></ul>
    36. 36. The L eadership I nspiration P rogramme <ul><li>brand behaviour </li></ul><ul><ul><li>We run a practical and down to earth half day session that helps to turn your brand values and brand proposition into something that becomes tangible for every employee </li></ul></ul><ul><li>b eing digital </li></ul><ul><ul><li>W e help companies make sense of digital, with the being digital sessions accessible to everyone in the company. </li></ul></ul><ul><ul><li>A programme of half day sessions shaped to the needs of your business </li></ul></ul>
    37. 37. We are here to support SME s
    38. 38. Words and Deeds <ul><li>“ The business you always dreamt of, start up” </li></ul><ul><li>David Cameron (06/10/10) </li></ul><ul><li>Good advice, but help out there is difficult to find... </li></ul><ul><li>W hich is why we now exist... </li></ul><ul><li>A nd why we think we can help... </li></ul><ul><li>  </li></ul>
    39. 39. I ntrigued? <ul><li>If you would like to know more and would like a little chat, please do not hesitate to contact us through any of the following channels: </li></ul><ul><li> Paul Bay Dhana Mahendran </li></ul><ul><li>E-Mail [email_address] [email_address] </li></ul><ul><li>Tel 07963 525 664 07801 382 983 </li></ul>