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World Money Travel Card SWOT analysis
World Money Travel Card SWOT analysis
World Money Travel Card SWOT analysis
World Money Travel Card SWOT analysis
World Money Travel Card SWOT analysis
World Money Travel Card SWOT analysis
World Money Travel Card SWOT analysis
World Money Travel Card SWOT analysis
World Money Travel Card SWOT analysis
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World Money Travel Card SWOT analysis

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  • 1. SWOT Citi World Money Card
  • 2. Citi World Money Travel Card
    • Product Strength
    • Only card of its kind in the market to offer 96 hours of
    • theft/Misuse protection coverage prior to reporting
    • Availability of emergency cash on theft/loss of the card
    • from any Citibank international branches
    • Higher exchange rates and lower Cross Currency Mark-up charges
    • Higher level of card recognition and acceptance
  • 3. Vs. Product Competitors
  • 4. Internal Environment Analysis (in comparison to international banks)
    • Theft/Misuse Protection prior to
    • 96 hours
    • Lower Minimum reloading amount
    • Worldwide emergency cash
    • availability
    • Replacement card mailed to any
    • destination
    • Also available at FFMCs
    • Reloading at FFMCs
    • More recognition over Standard
    • Chartered cards
    • E-com not enabled
    • Card is not instantly activated
    • SMS report on demand
    • No auto SMS transaction update
    • on every transaction
    Strengths Weaknesses
  • 5. External Environment Analysis (in comparison to International banks)
    • Only foreign bank apart from Standard
    • Chartered to offer ‘World Currency Card’
    • Availability and reloading facility at
    • leading TAs and FFMCs
    • Introduce of Chip and Pin Cards
    • Enable e-com
    • SMS update on every transaction
    • Increase currencies
    • Possible entry of other major
    • foreign banks
    • Product upgrade by Standard
    • Chartered
    • Increase validity
    • Transfer unused amount directly
    • onto the existing account or allow
    • to draw DD over phone banking
    • Provide insurance
    • Allow VISA discounts and benefits
    Opportunities Threats
  • 6.  
  • 7. Internal Environment Analysis (in comparison to Indian banks)
    • Theft/Misuse Protection prior to
    • 96 hours
    • Worldwide emergency cash
    • availability from Citibank branches
    • International recognition
    Strengths
    • No e-com
    • No instant activation
    • Only available in 3 currencies
    • No insurance
    Weakness
    • No SMS report on every transaction
    • SMS on demand
    • Longer time for card replacement
    • No insurance
  • 8. External Environment Analysis (in comparison to Indian banks)
    • Introduce Chip and Pin Card
    • Extend validity
    • Enable e-com
    • Offer a free replacement card along
    • with the welcome kit
    • Offer a free international roaming
    • SIM
    • Allow phone banking to draw a DD
    • for the unused amount
    • Introduce more currencies
    • Superior product offerings from
    • Indian banks
    • Stronger presence of the Indian
    • banks
    • Higher number of accounts
    • maintained by Indian banks
    • Nationalized banks has a greater
    • trustable factor
    Opportunities Threats
  • 9. Market Scenario

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