• Save
World Money Travel Card SWOT analysis
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

World Money Travel Card SWOT analysis

on

  • 1,656 views

 

Statistics

Views

Total Views
1,656
Views on SlideShare
1,509
Embed Views
147

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 147

http://ideasthatworked.wordpress.com 147

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

World Money Travel Card SWOT analysis Presentation Transcript

  • 1. SWOT Citi World Money Card
  • 2. Citi World Money Travel Card
    • Product Strength
    • Only card of its kind in the market to offer 96 hours of
    • theft/Misuse protection coverage prior to reporting
    • Availability of emergency cash on theft/loss of the card
    • from any Citibank international branches
    • Higher exchange rates and lower Cross Currency Mark-up charges
    • Higher level of card recognition and acceptance
  • 3. Vs. Product Competitors
  • 4. Internal Environment Analysis (in comparison to international banks)
    • Theft/Misuse Protection prior to
    • 96 hours
    • Lower Minimum reloading amount
    • Worldwide emergency cash
    • availability
    • Replacement card mailed to any
    • destination
    • Also available at FFMCs
    • Reloading at FFMCs
    • More recognition over Standard
    • Chartered cards
    • E-com not enabled
    • Card is not instantly activated
    • SMS report on demand
    • No auto SMS transaction update
    • on every transaction
    Strengths Weaknesses
  • 5. External Environment Analysis (in comparison to International banks)
    • Only foreign bank apart from Standard
    • Chartered to offer ‘World Currency Card’
    • Availability and reloading facility at
    • leading TAs and FFMCs
    • Introduce of Chip and Pin Cards
    • Enable e-com
    • SMS update on every transaction
    • Increase currencies
    • Possible entry of other major
    • foreign banks
    • Product upgrade by Standard
    • Chartered
    • Increase validity
    • Transfer unused amount directly
    • onto the existing account or allow
    • to draw DD over phone banking
    • Provide insurance
    • Allow VISA discounts and benefits
    Opportunities Threats
  • 6.  
  • 7. Internal Environment Analysis (in comparison to Indian banks)
    • Theft/Misuse Protection prior to
    • 96 hours
    • Worldwide emergency cash
    • availability from Citibank branches
    • International recognition
    Strengths
    • No e-com
    • No instant activation
    • Only available in 3 currencies
    • No insurance
    Weakness
    • No SMS report on every transaction
    • SMS on demand
    • Longer time for card replacement
    • No insurance
  • 8. External Environment Analysis (in comparison to Indian banks)
    • Introduce Chip and Pin Card
    • Extend validity
    • Enable e-com
    • Offer a free replacement card along
    • with the welcome kit
    • Offer a free international roaming
    • SIM
    • Allow phone banking to draw a DD
    • for the unused amount
    • Introduce more currencies
    • Superior product offerings from
    • Indian banks
    • Stronger presence of the Indian
    • banks
    • Higher number of accounts
    • maintained by Indian banks
    • Nationalized banks has a greater
    • trustable factor
    Opportunities Threats
  • 9. Market Scenario