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World Money Travel Card SWOT analysis
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World Money Travel Card SWOT analysis

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Transcript

  • 1. SWOT Citi World Money Card
  • 2. Citi World Money Travel Card
    • Product Strength
    • Only card of its kind in the market to offer 96 hours of
    • theft/Misuse protection coverage prior to reporting
    • Availability of emergency cash on theft/loss of the card
    • from any Citibank international branches
    • Higher exchange rates and lower Cross Currency Mark-up charges
    • Higher level of card recognition and acceptance
  • 3. Vs. Product Competitors
  • 4. Internal Environment Analysis (in comparison to international banks)
    • Theft/Misuse Protection prior to
    • 96 hours
    • Lower Minimum reloading amount
    • Worldwide emergency cash
    • availability
    • Replacement card mailed to any
    • destination
    • Also available at FFMCs
    • Reloading at FFMCs
    • More recognition over Standard
    • Chartered cards
    • E-com not enabled
    • Card is not instantly activated
    • SMS report on demand
    • No auto SMS transaction update
    • on every transaction
    Strengths Weaknesses
  • 5. External Environment Analysis (in comparison to International banks)
    • Only foreign bank apart from Standard
    • Chartered to offer ‘World Currency Card’
    • Availability and reloading facility at
    • leading TAs and FFMCs
    • Introduce of Chip and Pin Cards
    • Enable e-com
    • SMS update on every transaction
    • Increase currencies
    • Possible entry of other major
    • foreign banks
    • Product upgrade by Standard
    • Chartered
    • Increase validity
    • Transfer unused amount directly
    • onto the existing account or allow
    • to draw DD over phone banking
    • Provide insurance
    • Allow VISA discounts and benefits
    Opportunities Threats
  • 6.  
  • 7. Internal Environment Analysis (in comparison to Indian banks)
    • Theft/Misuse Protection prior to
    • 96 hours
    • Worldwide emergency cash
    • availability from Citibank branches
    • International recognition
    Strengths
    • No e-com
    • No instant activation
    • Only available in 3 currencies
    • No insurance
    Weakness
    • No SMS report on every transaction
    • SMS on demand
    • Longer time for card replacement
    • No insurance
  • 8. External Environment Analysis (in comparison to Indian banks)
    • Introduce Chip and Pin Card
    • Extend validity
    • Enable e-com
    • Offer a free replacement card along
    • with the welcome kit
    • Offer a free international roaming
    • SIM
    • Allow phone banking to draw a DD
    • for the unused amount
    • Introduce more currencies
    • Superior product offerings from
    • Indian banks
    • Stronger presence of the Indian
    • banks
    • Higher number of accounts
    • maintained by Indian banks
    • Nationalized banks has a greater
    • trustable factor
    Opportunities Threats
  • 9. Market Scenario